Carlos Eduardo Monteiro Magalhães

Head de comunicação at Nutrata
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Contact Information
Location
Valinhos, São Paulo, Brazil, BR
Languages
  • Inglês Full professional proficiency
  • Espanhol Elementary proficiency
  • Português Native or bilingual proficiency

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Paulo Cesar Brancher Filho

Recomendo o trabalho do Carlos sem ressalvas. Ótimo profissional, pois é responsável e muito pontual na entrega de suas tarefas, ao conhecê-lo mais profundamente descobri ser uma pessoa determinada e extremamente competente.

Luis Antonio Coêlho

O Carlos sempre foi altamente responsável e habilidoso para trabalhar em grupo. possui uma flexibilidade única e na minha opinião o que ele quiser é capaz de fazer.

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Credentials

  • Microcertificado Comportamento do Consumidor Digital
    Descomplica Faculdade Digital
    Jun, 2022
    - Sep, 2024
  • Microcertificado Storytelling
    Descomplica Faculdade Digital
    May, 2022
    - Sep, 2024
  • Microcertificado Planejamento de Mídia Digital
    Descomplica Faculdade Digital
    Mar, 2022
    - Sep, 2024
  • Fundamentos de Análise de Dados
    LinkedIn
    Feb, 2022
    - Sep, 2024
  • Introdução à Ciência de Dados: Como Contar Histórias com Dados
    LinkedIn
    Feb, 2022
    - Sep, 2024
  • Políticas de Anúncios para conteúdo, criativos e direcionamento
    Meta
    Feb, 2022
    - Sep, 2024
  • Quatro dimensões da liquidez
    Meta
    Jan, 2022
    - Sep, 2024
  • Trainee do Plano de Desenvolvimento de Projetos (SCRUM, Metodologias Ágeis, Gestão de Equipes e Como elaborar bons Dashboards)
    FM2S Educação e Consultoria
    Aug, 2021
    - Sep, 2024
  • Aprofundamento em Gestão de Mídias Sociais
    RD University
    Mar, 2021
    - Sep, 2024
  • Customer Analytics
    University of Pennsylvania
    Jan, 2020
    - Sep, 2024
  • Fundamentos do Marketing Digital
    Google
    Aug, 2019
    - Sep, 2024
  • Ciência das Vendas
    LinkedIn
    Jul, 2019
    - Sep, 2024
  • Como mensurar a eficácia do criativo
    Facebook
    Apr, 2019
    - Sep, 2024
  • Impulsionar suas publicações
    Facebook
    Mar, 2019
    - Sep, 2024
  • Melhores práticas de marca
    Facebook
    Sep, 2016
    - Sep, 2024
  • Gestão de Mídias Sociais
    Rock University
    Apr, 2020
    - Sep, 2024

Experience

    • Brazil
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Head de comunicação
      • Nov 2022 - Present

      Como Head da equipe de comunicação da Nutrata, lidero todas as estratégias de comunicação e experiência do usuário, desempenhando um papel fundamental na criação de uma presença de marca abrangente e impactante. Sou responsável pela gestão de uma ampla gama de canais e iniciativas, garantindo uma comunicação consistente e eficaz em todas as frentes.Minhas responsabilidades incluem:Estratégias Multicanais: Supervisiono e orquestro estratégias de comunicação em diversos canais, abrangendo desde o nosso e-commerce, blogs, e-mails, materiais de inbound marketing, até publicidade out-of-home (OOH) e presença nas redes sociais. Isso envolve a coordenação de esforços para garantir que nossa mensagem seja coesa e envolvente em todos os pontos de contato com o cliente.Produção de Conteúdo: Lidero a definição de estratégias e pautas para a produção de conteúdo relevante e de alta qualidade. Isso abrange desde a criação de blog posts informativos até o desenvolvimento de campanhas criativas nas redes sociais, visando cativar e educar nosso público-alvo.Relacionamento com a Imprensa: Gerencio o relacionamento com a imprensa, garantindo que nossa empresa seja regularmente apresentada em veículos de mídia online. Isso envolve o desenvolvimento de parcerias e a promoção de nossas histórias para aumentar a visibilidade da Nutrata.Colaboração com Influenciadores: Crio e elaboro escopos estratégicos para colaborações com influenciadores que estejam alinhados com os valores e objetivos da nossa marca. Trabalho em estreita colaboração com influenciadores para fortalecer nossa presença no mercado e expandir nosso alcance.Comunidades e Publicidade: Supervisiono as estratégias de engajamento com comunidades online e offline, criando laços fortes com nossos públicos. Além disso, sou responsável pela gestão de estratégias publicitárias que aumentam nossa visibilidade e atraem clientes em potencial. Show less

    • Analista de marketing digital
      • Jun 2022 - Nov 2022

      Como Analista de Marketing Digital no MMC Group, desenvolvi estratégias de conteúdo para redes sociais, site e blog, com foco na promoção de uma alimentação equilibrada e saudável. Contribuí para o aumento da presença online da empresa e o engajamento do público.

    • United States
    • Medical Practices
    • Social Media Analyst
      • Mar 2022 - May 2022

      Developed lead acquisition strategies through social networks; I coordinated the outsourced team that took care of the operation of the social profiles - creation of descriptions, scheduling of posts and assembly of the arts; I was leader of the website/blog SEO improvement team and, due to the quality of my deliveries and design sense, I led the creation of the company's brand manual. Developed lead acquisition strategies through social networks; I coordinated the outsourced team that took care of the operation of the social profiles - creation of descriptions, scheduling of posts and assembly of the arts; I was leader of the website/blog SEO improvement team and, due to the quality of my deliveries and design sense, I led the creation of the company's brand manual.

    • Brazil
    • E-Learning Providers
    • 1 - 100 Employee
    • Social Media
      • Jan 2021 - Jan 2022

      Developed plans to increase engagement and reach of posts on all the company's social networks - Instagram, Facebook, LinkedIn, Youtube, Spotify, Pinterest and Reddit; I was responsible for creating arts for social networks and paid media; managed the digital community - in Facebook, LinkedIn, WhatsApp and Telegram groups; I scripted videos and podcasts. In a 6-month project, I managed to increase the conversion level on social media from 0.5% to 30%. Developed plans to increase engagement and reach of posts on all the company's social networks - Instagram, Facebook, LinkedIn, Youtube, Spotify, Pinterest and Reddit; I was responsible for creating arts for social networks and paid media; managed the digital community - in Facebook, LinkedIn, WhatsApp and Telegram groups; I scripted videos and podcasts. In a 6-month project, I managed to increase the conversion level on social media from 0.5% to 30%.

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Freelancer
      • Dec 2018 - Jan 2021

      To continue my studies in Digital Marketing and increase my experience, I started doing some consulting services at zero cost in small and medium businesses in the city of Valinhos. I worked with creating profiles for social networks, websites, paid ads, content and arts. Through my work, I was able to increase brand awareness and the number of customers that came from Google and Instagram searches - mainly - for the companies that gave me the opportunity. To continue my studies in Digital Marketing and increase my experience, I started doing some consulting services at zero cost in small and medium businesses in the city of Valinhos. I worked with creating profiles for social networks, websites, paid ads, content and arts. Through my work, I was able to increase brand awareness and the number of customers that came from Google and Instagram searches - mainly - for the companies that gave me the opportunity.

    • Social Control and Citizenship intern
      • Jun 2018 - Nov 2018

      Responsible for managing OSB volunteers; guarantee the best experience of the volunteer during the exercise of the activity; of online pages on social networks; participate in OSB national meetings and pass the information to the team; by email marketing by the platform Mail Chimp; administrative management of the physical office. Responsible for managing OSB volunteers; guarantee the best experience of the volunteer during the exercise of the activity; of online pages on social networks; participate in OSB national meetings and pass the information to the team; by email marketing by the platform Mail Chimp; administrative management of the physical office.

    • Brazil
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Human Resources Intern
      • Jun 2017 - May 2018

      In the Human Resources department, he was responsible for its implementation, developing recruitment and selection tools (e-mail marketing, social media management, employer branding, events), applying selection filters for each job within the teams and providing development training professional.

    • Marketing and Sales Intern
      • Jun 2016 - Jun 2017

      With the sales team, he worked inside and field sales of the software, elaborated commercial reports (CRM), study of clients, follow up of proposals and realized after sale. At the same time he worked with the Marketing team, mainly in the management of social media, elaboration of e-mail marketing (RD Station), planning of campaigns and contact with means of publicity. Along with the activities in the department, he was also part of the Public Projects team, where he developed action plans related to the implementation of ClassApp in 9 ETECs that were part of the CPS project | ClassApp, in addition to being at the forefront of the Itaú Social project | ClassApp, coordinating the implementation of the software in 5 municipal schools, with logistical support from CIEDS. Show less

Education

  • Descomplica Faculdade Digital
    Marketing Estratégico Digital, Gestão de Marketing
    2022 - 2022
  • Universidade Estadual de Campinas
    Bachelor's degree on Public Administration, Public Administration
    2015 - 2019

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