Carlos Cordero
Sr Coach for Redesign Sales & Marketing Areas - Shopper, Consumer, Trade & Digital Mkt Expert at Samaya Companion- Claim this Profile
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Bio
Julia Herrera
Cordero ha sido un guía importante en mi crecimiento profesional, me ha alentado a dar los pasos sin miedo al error; que aunque entendemos que el juego de aprender es un gran reto, también es un espacio para dejar a un lado la perfección y aprender desde la experimentación. Gracias por todos los tips, recomendaciones y aportaciones constructivas que me han ayudado a deconstruirme y reinventarme. Ha aportado lecturas, me ha indicado por donde buscar, me ha corregido algunos vicios laborales y gradualmente con cada touchpoint fuimos revisando avances y corrigiendo métodos. Me impulsó a crear nuevos hábitos, ordenar mi estructura de trabajo y priorizar tareas.... teniendo el background profesional que yo tengo eso parecía innecesario, pero el mismo ritmo de trabajo que adopté me alejo de concretar una estructura y disciplina para trabajar más inteligentemente. El conocimiento no sirve de nada si no es compartido, te agradezco hayas compartido conmigo... sobre todo que todo cayó Perfecto en tiempos de pandemia. Un abrazo estimado mentor!
José Luis Cruz-Ortega
And it is the professional person with great creativity, which has broad market view, offer solutions focused on each type of consumer and is able to perform market initiatives that companies adapt to increase their profits. Carlos can carry the organization to success, through a practical approach to understanding of the opportunities, making a proactive approach to the implementation of the daily work with the best strategies optimal solution.
Analu Solana
I worked with Carlos many years eh en he was the shopper and trade marketing head at Pepsico and I consider him one or the few persons that understad strategicaly these two disciplines in México. As an Agency it was a pleasure working with him as he provided gratis direction and was part or the strategic and creative process, a real team player.
Julia Herrera
Cordero ha sido un guía importante en mi crecimiento profesional, me ha alentado a dar los pasos sin miedo al error; que aunque entendemos que el juego de aprender es un gran reto, también es un espacio para dejar a un lado la perfección y aprender desde la experimentación. Gracias por todos los tips, recomendaciones y aportaciones constructivas que me han ayudado a deconstruirme y reinventarme. Ha aportado lecturas, me ha indicado por donde buscar, me ha corregido algunos vicios laborales y gradualmente con cada touchpoint fuimos revisando avances y corrigiendo métodos. Me impulsó a crear nuevos hábitos, ordenar mi estructura de trabajo y priorizar tareas.... teniendo el background profesional que yo tengo eso parecía innecesario, pero el mismo ritmo de trabajo que adopté me alejo de concretar una estructura y disciplina para trabajar más inteligentemente. El conocimiento no sirve de nada si no es compartido, te agradezco hayas compartido conmigo... sobre todo que todo cayó Perfecto en tiempos de pandemia. Un abrazo estimado mentor!
José Luis Cruz-Ortega
And it is the professional person with great creativity, which has broad market view, offer solutions focused on each type of consumer and is able to perform market initiatives that companies adapt to increase their profits. Carlos can carry the organization to success, through a practical approach to understanding of the opportunities, making a proactive approach to the implementation of the daily work with the best strategies optimal solution.
Analu Solana
I worked with Carlos many years eh en he was the shopper and trade marketing head at Pepsico and I consider him one or the few persons that understad strategicaly these two disciplines in México. As an Agency it was a pleasure working with him as he provided gratis direction and was part or the strategic and creative process, a real team player.
Julia Herrera
Cordero ha sido un guía importante en mi crecimiento profesional, me ha alentado a dar los pasos sin miedo al error; que aunque entendemos que el juego de aprender es un gran reto, también es un espacio para dejar a un lado la perfección y aprender desde la experimentación. Gracias por todos los tips, recomendaciones y aportaciones constructivas que me han ayudado a deconstruirme y reinventarme. Ha aportado lecturas, me ha indicado por donde buscar, me ha corregido algunos vicios laborales y gradualmente con cada touchpoint fuimos revisando avances y corrigiendo métodos. Me impulsó a crear nuevos hábitos, ordenar mi estructura de trabajo y priorizar tareas.... teniendo el background profesional que yo tengo eso parecía innecesario, pero el mismo ritmo de trabajo que adopté me alejo de concretar una estructura y disciplina para trabajar más inteligentemente. El conocimiento no sirve de nada si no es compartido, te agradezco hayas compartido conmigo... sobre todo que todo cayó Perfecto en tiempos de pandemia. Un abrazo estimado mentor!
José Luis Cruz-Ortega
And it is the professional person with great creativity, which has broad market view, offer solutions focused on each type of consumer and is able to perform market initiatives that companies adapt to increase their profits. Carlos can carry the organization to success, through a practical approach to understanding of the opportunities, making a proactive approach to the implementation of the daily work with the best strategies optimal solution.
Analu Solana
I worked with Carlos many years eh en he was the shopper and trade marketing head at Pepsico and I consider him one or the few persons that understad strategicaly these two disciplines in México. As an Agency it was a pleasure working with him as he provided gratis direction and was part or the strategic and creative process, a real team player.
Julia Herrera
Cordero ha sido un guía importante en mi crecimiento profesional, me ha alentado a dar los pasos sin miedo al error; que aunque entendemos que el juego de aprender es un gran reto, también es un espacio para dejar a un lado la perfección y aprender desde la experimentación. Gracias por todos los tips, recomendaciones y aportaciones constructivas que me han ayudado a deconstruirme y reinventarme. Ha aportado lecturas, me ha indicado por donde buscar, me ha corregido algunos vicios laborales y gradualmente con cada touchpoint fuimos revisando avances y corrigiendo métodos. Me impulsó a crear nuevos hábitos, ordenar mi estructura de trabajo y priorizar tareas.... teniendo el background profesional que yo tengo eso parecía innecesario, pero el mismo ritmo de trabajo que adopté me alejo de concretar una estructura y disciplina para trabajar más inteligentemente. El conocimiento no sirve de nada si no es compartido, te agradezco hayas compartido conmigo... sobre todo que todo cayó Perfecto en tiempos de pandemia. Un abrazo estimado mentor!
José Luis Cruz-Ortega
And it is the professional person with great creativity, which has broad market view, offer solutions focused on each type of consumer and is able to perform market initiatives that companies adapt to increase their profits. Carlos can carry the organization to success, through a practical approach to understanding of the opportunities, making a proactive approach to the implementation of the daily work with the best strategies optimal solution.
Analu Solana
I worked with Carlos many years eh en he was the shopper and trade marketing head at Pepsico and I consider him one or the few persons that understad strategicaly these two disciplines in México. As an Agency it was a pleasure working with him as he provided gratis direction and was part or the strategic and creative process, a real team player.
Credentials
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Introduction to Neuroeconomics: how the brain makes decisions By HSE Moscow
CourseraSep, 2014- Oct, 2024
Experience
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Samaya Companion
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Mexico
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Software Development
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1 - 100 Employee
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Sr Coach for Redesign Sales & Marketing Areas - Shopper, Consumer, Trade & Digital Mkt Expert
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2007 - Present
Empowering Business Growth through Specialized Marketing Solutions Greetings! Our mission revolves around providing coaching and development services in Digital, Shopper, Consumer, and Trade marketing. We are passionate about shaping consumer behavior with innovative techniques that yield impressive results. Elevating Sales Excellence Sales are the lifeblood of any business, and we excel in developing best practices and crafting tailored strategies for corporate and family-owned companies, whether they're established locally in Mexico or on a continental scale. Championing Women-Owned and New Businesses Diversity and innovation drive us. We specialize in empowering women-owned businesses and startups, offering guidance tailored to their unique challenges and opportunities. Proven Results Across the Board Our track record is a testament to our expertise. From regional victories in critical negotiations, such as the Latam region Subway and Burger King renegotiations for PEPSI, to boosting sales in specific retail channels like Hershey's, our strategies deliver measurable results. Strategic Leadership and Structural Development We provide ready-to-implement strategic leadership and structural development solutions, partnering with both new and established companies to help them realize their potential. A Synergistic Approach In addition to our marketing services, we proudly support a sister company specializing in cutting-edge Apps and Sales-CRM software. We offer technology, creative consultancy, and UX design for an exceptional user experience. Explore our offerings further at Samaya.mx. Your success is our commitment. Let's connect to explore how our expertise can drive your business forward. Together, we'll embark on a journey of growth! Show less
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Nuts Marketing
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Canada
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Marketing Services
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1 - 100 Employee
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Director de Desarrollo
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2007 - Present
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Johnson & Johnson
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Law Practice
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1 - 100 Employee
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Category Solutions Director (Mkt Ops, Trade & Sales)
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2005 - 2007
Turnarround negative sales trend, building double digit growth sustentable capabilities 3 best worlwide practices adapted and implemeted in LATAM in product launch platforms & sales performance Direct responsible for the 70% of the sales budget More than 30 New products launched Turnarround negative sales trend, building double digit growth sustentable capabilities 3 best worlwide practices adapted and implemeted in LATAM in product launch platforms & sales performance Direct responsible for the 70% of the sales budget More than 30 New products launched
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Sr Marketing Manager ( Shopper, Trade, Clients, Packaging & Street MKT )
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2000 - 2005
Development of a considerable list of projects on: Shopper, Branding, Sales, Imaging, New business, P.R. Special Events , Sponsorships, Alliances, Channel development etc Setting and Deployment of Pepsi’s brands and key properties path to purchase within channels consumers, customers and street media. Continental standard for Pepsi’s activities several times developing from Mexico. Increase of major KPI´s & Sales Development of a considerable list of projects on: Shopper, Branding, Sales, Imaging, New business, P.R. Special Events , Sponsorships, Alliances, Channel development etc Setting and Deployment of Pepsi’s brands and key properties path to purchase within channels consumers, customers and street media. Continental standard for Pepsi’s activities several times developing from Mexico. Increase of major KPI´s & Sales
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FITCH
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United Kingdom
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Design Services
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100 - 200 Employee
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Consulting & Special accounts Director
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1997 - 2000
Head of consultancy and Special accounts. Retail and Sales Consultancy for Retailers, Consumer Good Products and Financial Services Services including: Concepts and formats for points of sale or consumption, Instore advertising, Store layout, Operations, Catman, Merchandising, Pricing, Discounting, Packaging.Promotions, Training, etc Some Clients: Cervecería Cuahutémoc Moctezuma, Nestlé, Farmacias del Ahorro, Comex, Sony, Frito-Lay, Coca-Cola. Iker, Telmex, Pegaso (telefonica), Cadena Comercial, Comercial Mexicana. among others. Show less
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Dominos Pizza
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United States
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Restaurants
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Comercial Director.
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1996 - 1997
100 new stores growth per year 29% sales increase at same stores level. Graduated in the Pizza University. Ann Harbor, Mich. 1997 100 new stores growth per year 29% sales increase at same stores level. Graduated in the Pizza University. Ann Harbor, Mich. 1997
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Kimberly-Clark
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United States
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Manufacturing
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700 & Above Employee
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New Business, Marketing Manager - Staffer
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1989 - 1995
Relevants: •Sistemas Institucionales Crisoba- Business Unit Introduction of a new generation of equipments and renovables for Public & Service areas - Higiene,Foodservice, Cleaning, Chemicals & Rubbermaid.( 2,000 products ) Goal of 1,000,000 dispensers during year one: Achieved Flat Grades Business Unit: Develop & Test Market ; Sistemas Para Oficina - Office Supplies Scholar Notebooks :develop & launch ; Shock, & Kids ( Last one still in market ) 4 % Market Share on year one Office line & Flat Grades. Develop & Launch Leeds ( 10 years on market ) Show less
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Education
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1983 - 1983
Thunderbird School of Global Management
Diploma, Business to Business marketing -
2013 - 2013
Duke Fuqua School of Business
Guide to irrational behavior- By Dan Arrielli, Behavioral economics -
2013 - 2013
University of Maryland - Robert H. Smith School of Business
Seminar, Surviving Disrupting Technologies By Hank Lucas Business coursera -
2013 - 2013
University of Pennsylvania
Certificación, Gammification - by Kevin Werbach
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