Carlos Unda
Sales & Marketing Director - South Central US & Latin America at ATL Electronics- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Spanish Native or bilingual proficiency
-
Portuguese Native or bilingual proficiency
Topline Score
Bio
Frank Sauber
I have known Carlos since I personally have joined Atmel 12 years ago. We worked together on the Siemens' accounts in Mexico and South America as I was running the global account team for Atmel. I always enjoyed to work with Carlos as he was very professional sales manager, very cooperative in our global team and he was always striving for the best results for the company.
Rob Valiton
I’ve known Carlos for over 9 years and gave him the opportunity to develop South America for our company. He became a key contributor to the company in developing the Latin America market. He has the valuable business and people knowledge that gives him the ability to strategically target new markets & match customer needs. He is equally adept at both the external and the internal sales process. His success can largely be attributed to his ability to work across organizations from engineering to corporate marketing to help drive execution both as a leader and as a team member.
Rogério Moreira
I have been working with Carlos Unda in the last 10 years in sales in Latin America. He is a very talented manager and a great leader. He is results driven and supportive, a rare competence nowadays. A great salesman, that cultivates long time relationships.
Frank Sauber
I have known Carlos since I personally have joined Atmel 12 years ago. We worked together on the Siemens' accounts in Mexico and South America as I was running the global account team for Atmel. I always enjoyed to work with Carlos as he was very professional sales manager, very cooperative in our global team and he was always striving for the best results for the company.
Rob Valiton
I’ve known Carlos for over 9 years and gave him the opportunity to develop South America for our company. He became a key contributor to the company in developing the Latin America market. He has the valuable business and people knowledge that gives him the ability to strategically target new markets & match customer needs. He is equally adept at both the external and the internal sales process. His success can largely be attributed to his ability to work across organizations from engineering to corporate marketing to help drive execution both as a leader and as a team member.
Rogério Moreira
I have been working with Carlos Unda in the last 10 years in sales in Latin America. He is a very talented manager and a great leader. He is results driven and supportive, a rare competence nowadays. A great salesman, that cultivates long time relationships.
Frank Sauber
I have known Carlos since I personally have joined Atmel 12 years ago. We worked together on the Siemens' accounts in Mexico and South America as I was running the global account team for Atmel. I always enjoyed to work with Carlos as he was very professional sales manager, very cooperative in our global team and he was always striving for the best results for the company.
Rob Valiton
I’ve known Carlos for over 9 years and gave him the opportunity to develop South America for our company. He became a key contributor to the company in developing the Latin America market. He has the valuable business and people knowledge that gives him the ability to strategically target new markets & match customer needs. He is equally adept at both the external and the internal sales process. His success can largely be attributed to his ability to work across organizations from engineering to corporate marketing to help drive execution both as a leader and as a team member.
Rogério Moreira
I have been working with Carlos Unda in the last 10 years in sales in Latin America. He is a very talented manager and a great leader. He is results driven and supportive, a rare competence nowadays. A great salesman, that cultivates long time relationships.
Frank Sauber
I have known Carlos since I personally have joined Atmel 12 years ago. We worked together on the Siemens' accounts in Mexico and South America as I was running the global account team for Atmel. I always enjoyed to work with Carlos as he was very professional sales manager, very cooperative in our global team and he was always striving for the best results for the company.
Rob Valiton
I’ve known Carlos for over 9 years and gave him the opportunity to develop South America for our company. He became a key contributor to the company in developing the Latin America market. He has the valuable business and people knowledge that gives him the ability to strategically target new markets & match customer needs. He is equally adept at both the external and the internal sales process. His success can largely be attributed to his ability to work across organizations from engineering to corporate marketing to help drive execution both as a leader and as a team member.
Rogério Moreira
I have been working with Carlos Unda in the last 10 years in sales in Latin America. He is a very talented manager and a great leader. He is results driven and supportive, a rare competence nowadays. A great salesman, that cultivates long time relationships.
Experience
-
ATL Electronics
-
United States
-
Semiconductor Manufacturing
-
1 - 100 Employee
-
Sales & Marketing Director - South Central US & Latin America
-
Dec 2016 - Present
Responsible to develop new business for our Suppliers by promoting new technologies to our customers and distributors partners . Provide Technical Support for Wireless ,Processing & Analog through our engineering team in Portuguese, Spanish & English. Focus on top demand creation accounts regardless the production location. Responsible to assign resources to develop Reference Designs for HW/SW for different applications such as Wireless projects & Power Supplies for key customers and/or suppliers Provide Technology consultancy to customers. Show less
-
-
-
Must
-
United Kingdom
-
Online Audio and Video Media
-
1 - 100 Employee
-
Americas Sales & Marketing
-
Aug 2020 - May 2023
Virtual Technology Event Organizer - Disrupting VR Technology Platform. Virtual Technology Event Organizer - Disrupting VR Technology Platform.
-
-
-
ATMEL
-
Peru
-
Commercial and Industrial Machinery Maintenance
-
Regional Sales Manager Latin America ( Mexico, Central & South America)
-
Jan 2006 - Dec 2016
Responsible for Mexico/South America with Global and Regional Key accounts & Distribution customers. Collaborated extensively with business leaders to define a uniform focus account process. Developed service level agreements with internal functions such as customer services, logistics, planning, Finance, legal, tech support for Regional Key accounts. Establish a Question Based Selling (QBS) and Miller Heiman sales process that greatly enhanced sales effectiveness.Hired local distributors and appointed new reps. Redirected teams toward the top TAM accounts regardless of production location. Drove design emphasis that aligned with the corporate direction with expanded MCU offering. Initiated rep and selective personnel changes to strengthen the team that enabled the region to achieve both corporate & industry growth rates goals. Show less
-
-
Regional Sales Manager - Mexico & Central America
-
Dec 2003 - Dec 2005
Responsible for Mexico & Central America. Managed and directed rep and FAE’s to promote design-in of ATMEL’s entire product family for new opportunities at a large customer base. Identification and execution of strategic marketing initiatives that provide avenues for growth. Detailing forecast and growth plans to senior management review. Evaluation of the resource allocation and future growth plans.
-
-
Regional Sales Manager - Mexico Northern Region
-
May 2000 - Nov 2003
Responsible for the states Baja California, Sonora and Chihuahua (Including the borderline). Through direct contact, negotiated with senior buyers and purchasing agents and key customer personnel. Advised customers regarding product availability, substitution options, and pricing on high technology product families from ATMEL. Performed the majority of the job functions under minimal supervision while developing sales strategies and selling skills that resulted in significant increases in Sales. Show less
-
-
Sales Manager, Mexico- Baja Region
-
Dec 1995 - Apr 2000
Champion to support & develop Atmel's Product Lines for Mexican Rep (Adelsa S.A de C.V.) - Trained distribution teams.Developed relationships with a select list of OEM & Contract Manufacturers to ensure current & future growth at major accounts. Worked extensively with design engineers and procurement personnel from key customers. Identified business opportunities to increase sales levels in assigned accounts, while seeking out a new discovery accounts. Added responsibilities included overseeing the distribution network with all product training. Show less
-
-
Education
-
1987 - 1992
Tecnológico de Monterrey
Bachelor of Engineering (B.E.) -
1995 - 1996
Pacific Gateway International College
-
1984 - 1987
Instituto Juventud del Estado de Mexico
High School
Community
