Experience

Passport Entertainment

• Mexico
• Music
• 1 - 100 Employee

• Director de proyecto

  • Feb 2022 - Present

  Líder de proyectos para la conceptualización, desarrollo y ejecución de eventos corporativos, activaciones y lanzamientos para marcas de alimentos y bebidas, consumo, moda y fintech. Responsable del desarrollo de nuevos negocios desde la prospección hasta la ejecución de proyectos para nuevos clientes. Líder de proyectos para la conceptualización, desarrollo y ejecución de eventos corporativos, activaciones y lanzamientos para marcas de alimentos y bebidas, consumo, moda y fintech. Responsable del desarrollo de nuevos negocios desde la prospección hasta la ejecución de proyectos para nuevos clientes.



Profesional independiente

• Business Consulting and Services
• 700 & Above Employee

• Public Relations Manager

  • Jan 2020 - Aug 2021

  Independent PR manager of men's formal wear for Calvin Klein, Lauren by Ralph Lauren, Kenneth Cole and Daniel Hechter. Responsible for all communication strategies, influencer marketing partnerships and events coordinator. Independent PR manager of men's formal wear for Calvin Klein, Lauren by Ralph Lauren, Kenneth Cole and Daniel Hechter. Responsible for all communication strategies, influencer marketing partnerships and events coordinator.



Comercio Excelente

• Spain
• 1 - 100 Employee

• Public Relations Manager

  • 2018 - 2019

  Public Relations Manager at Comercio Excelente, official distributor in México for fashion brands like: Ted Baker London, Pinko, DKNY, Kenneth Cole, Perry Ellis and Puro Ego, among others. Responsible for the development and execution of all public relations and influencer marketing strategies, as well as growing brand awareness and events production. Public Relations Manager at Comercio Excelente, official distributor in México for fashion brands like: Ted Baker London, Pinko, DKNY, Kenneth Cole, Perry Ellis and Puro Ego, among others. Responsible for the development and execution of all public relations and influencer marketing strategies, as well as growing brand awareness and events production.



PPR Worldwide

• United States
• Public Relations and Communications
• 1 - 100 Employee

• Senior Associate

  • 2017 - 2018

  Account coordInator responsible for communication strategies and public relations, new business proposals and contact with key opinion leaders, as well as crisis management and media trainings. Clients: Janssen Latin America, TCL Communication (TCL / Alcatel / Blackberry), Postmates Mexico. Account coordInator responsible for communication strategies and public relations, new business proposals and contact with key opinion leaders, as well as crisis management and media trainings. Clients: Janssen Latin America, TCL Communication (TCL / Alcatel / Blackberry), Postmates Mexico.



Sweet Ad

• Musicians

• Sr Account Executive

  • Nov 2014 - Jul 2017

  Public relations and brand positioning for fashion, technology and lifestyle brands . Development and execution of communication strategies, media relations, event planning, shootings and new business proposals. Coordinator of the strategy for the launch of Old Navy in Mexico. Achievements: Elevate brand positioning for Coach in fashion and lifestyle media during the brand's transition into the luxury market with a ROI growth of 172% versus the previous years by growing the quality of media placements and storytelling in fashion magazines. Brand positioning and constant growth for Old Navy in Mexico since it's arrival to the Mexican market for which I was responsible of coordinating the launch strategy that included a press event for more than 80 media outlets, a week long business media tour for international executives and a launch party and private concert for more than 600 people, as well as 7 simultaneous store opening events achieving high quality placements across business, fashion and lifestyle media for TV, Radio and Print. Also, maintaining a ROI of 11 to 1 for more than 2 years. Clients: Old Navy Mexico, Coach, Stella Artois, Crate&Barrel, Victorinox and Rdio. Show less



Porter Novelli

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Executive

  • Oct 2012 - Nov 2014

  Public relations, event planning and brand positioning for Consumer, Technology and Entertainment brands. Clients: The Home Depot, HP Mexico, Kingston Technology and La Feria de Chapultepec Theme Park. Public relations, event planning and brand positioning for Consumer, Technology and Entertainment brands. Clients: The Home Depot, HP Mexico, Kingston Technology and La Feria de Chapultepec Theme Park.



Expressa Comunicación

• Mexico
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Excecutive

  • 2010 - 2012

  Accounts: Whirlpool, KitchenAid, VivaAerobus and Campus Party México 2011. Activities: Communication strategies and social media managing. Event and promotions planning. Responsible of media relations, media tours and press conferences ass well as developing communication material like press releases, media kits and key messages among others. Marketing plans follow up and results and achievement reports for clients. Accounts: Whirlpool, KitchenAid, VivaAerobus and Campus Party México 2011. Activities: Communication strategies and social media managing. Event and promotions planning. Responsible of media relations, media tours and press conferences ass well as developing communication material like press releases, media kits and key messages among others. Marketing plans follow up and results and achievement reports for clients.



D&A Public Relations

• Public Relations and Communications Services
• 1 - 100 Employee

• Account Assistant

  • 2009 - 2010

  PR for Splenda in charge of media relations, organizing events and supporting marketing plans through communication strategies. Organization of Oaxaca´s State Governor Inaugural Speech in charge of attention, invitation, confirmation, trasportation and special requirements of VIP guests. PR for Splenda in charge of media relations, organizing events and supporting marketing plans through communication strategies. Organization of Oaxaca´s State Governor Inaugural Speech in charge of attention, invitation, confirmation, trasportation and special requirements of VIP guests.