CEO

• Sep 2022 - Present

Professor

• Apr 2019 - Dec 2022

CEO

• May 2019 - Jun 2022

Leadership in turnaround BBCE in a most competitive and high-level governance company. Responsible for building a strong team committed to the new company culture delivering consistent results. As one of the results BBCE became the first company with trading as post trading services authorized by CVM after the Brazilian Exchange (B3). In 2021 BBCE was the first company in offering power derivatives trading in Brazil. Leadership in digital transformation starting with people and using the best practice IT tools as the way to deliver a digital business infrastructure for trading and post trading services called E-HUB, launched in 2022. Show less

Director Marketing & Branding

• Mar 2017 - Apr 2018

Leadership on Marketing strategy. Responsible for building a new brand strategy based on the new cultural values, company´s purpose and business strategy. This resulted in a way the company should talk about everything, how it should be recognized and how its campaigns should be designed. I was also responsible for delivering an engagement plan to make these results feasible. Focused on turn Marketing into a more business-oriented area working in partnership with relationship management and products areas. It required people management, capacity to aligned Responsible for delivering a new strategy for “B3 Educação”, the financial market education area at B3, and a strategic plan to explore new business initiatives close to the company core. Show less

Executive Director - Commercial, Products and Marketing

• Jun 2010 - Apr 2017

Leadership in the turnaround strategy to re-structure the Sales, Products and Marketing areas achieving profit sustainable growth with a high level of client satisfaction measured by clients' feedback on the several quantitative and qualitative surveys. Focused on client centricity and barriers increase, through product innovation and solid relationship with clients and regulators. Responsible for restructuring the marketing strategy and the media relations with the firm purpose of bringing them closer to the company strategy, as well as market practices and trends. Sponsor of a branding strategy centered on corporate culture values. Leadership on several products and services development such as: “Cetip Certifica”: it is an example of service where sales, products, marketing and communication were focused on the same business strategy. It was created to motivate brokers to increase their business when it was not mandatory to registry 100% of the bonds issued by Banks. It is a win-to-win strategy created and supported by Cetip. “Cetip Trader and Ice Link”: from hiring the product manager to supporting the business strategy, getting resources, talking to the market and supporting the sales process. “COE” – Structured Product: from the concept, working with Central Bank and CVM, to taking the decision to develop it before regulation. Sponsor of the whole strategy including “go to market” planning. As a result Cetip got 100% of market share and was elected as the Best Exchange" and the "Best Educational Initiative" in the Americas Structured Products & Derivatives Awards 2016. Show less

Sr. Executive Products

• Apr 2007 - May 2010

Products Structurer - Global Markets Products Structurer - Global Markets

Senior Manager

• Sep 2006 - Apr 2007

Product development Increasing the bank's market share in derivatives products for Middle Market and Private segments Product development Increasing the bank's market share in derivatives products for Middle Market and Private segments

Deputy Director

• Feb 2003 - Sep 2006

Structuring and Product ManagementDerivatives - Credit linked products (onshore and offshore) - Asset Management products for Corporate and Institutional Investors.

Manager

• Mar 1993 - Feb 2003

From Internal to Senior Manager, working in different areas - Back Office, Investiments Products Management, Derivatives Products Managament, Asset Managament and Treasury.