Experience

Northon's Media PR & Marketing LTD

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder & CEO

  • Jan 2018 - Present

  London, United Kingdom We are an intellectual property media, marketing & PR consultancy based in London. We are the publishers of The Global IP Matrix magazine & The Women’s IP World annual, the industry’s number publication that celebrates the work and achievements of women working in IP, IP Law, and innovation globally. Our publications are available in print, digital, and now in audio format via PodOmatic, iTunes, Spotify and Amazon music. If you are an IP Law firm or IP business looking for a… Show more We are an intellectual property media, marketing & PR consultancy based in London. We are the publishers of The Global IP Matrix magazine & The Women’s IP World annual, the industry’s number publication that celebrates the work and achievements of women working in IP, IP Law, and innovation globally. Our publications are available in print, digital, and now in audio format via PodOmatic, iTunes, Spotify and Amazon music. If you are an IP Law firm or IP business looking for a presence in the global IP community, please get in contact with us today to see how you can benefit from our complete media PR & marketing services. Show less



Black Knight Media

• Associate publisher IP Pro The Internet/IPPro Patents/IPPro Connects & The Annual

  • Aug 2012 - Nov 2017

  London, United Kingdom I launched the IP department and IPPro for Black knight media in 2012. I took the role as the associate publisher/head of sales for IP-Pro The Internet, IPPro Patents & IPPro Connects. I specialised in networking with IP Lawyers, service providers and high profile in-house council, helping in developing their firms profiles on a global scale. I also liaised with IP Associations like, ICANN, INTA, MARQUES, ECTA, ITMA, OAPI, AIPPI and many more, promoting their conferences and seminars… Show more I launched the IP department and IPPro for Black knight media in 2012. I took the role as the associate publisher/head of sales for IP-Pro The Internet, IPPro Patents & IPPro Connects. I specialised in networking with IP Lawyers, service providers and high profile in-house council, helping in developing their firms profiles on a global scale. I also liaised with IP Associations like, ICANN, INTA, MARQUES, ECTA, ITMA, OAPI, AIPPI and many more, promoting their conferences and seminars globally in our publication, IP-Pro The Internet as well as on our website. I managed staff and employed sales staff to work on my team and trained them to the best on my ability to sell on IPPro products across the board. Show less



Newton Media Group

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Account Manager at WIPR Magazine

  • Feb 2011 - Aug 2012

  Bromley, United Kingdom I was responsible for selling advertising space on the firm’s flagship publication WIPR Magazine as well as LSIPR Annual, e-Digest TB&I. I would spend most of my day talking with high profile law companies on a global scale over the telephone and converting in to sales and writing up proposals. I was instrumental in the launch of the company’s latest title IP Pages Guide which generated record revenue of £170K in its first annual issue. Duties include, attending conferences and engaging face to… Show more I was responsible for selling advertising space on the firm’s flagship publication WIPR Magazine as well as LSIPR Annual, e-Digest TB&I. I would spend most of my day talking with high profile law companies on a global scale over the telephone and converting in to sales and writing up proposals. I was instrumental in the launch of the company’s latest title IP Pages Guide which generated record revenue of £170K in its first annual issue. Duties include, attending conferences and engaging face to face appointments, advising and mostly telephone selling the company product portfolio. Show less



Ink - we are travel media

• United Kingdom
• Media and Telecommunications
• 200 - 300 Employee

• Account/Sales manager (Temp position)

  • Aug 2010 - Dec 2010

  Shorditch I was responsible for a team of three people. My main responsibility is to achieve our target of £120K per monthly issue of my publication with my team. Cold calling and meeting clients face to face as well as selling online, online proposals. Setting up meetings with agencies to sell our brand and to gain potential new clients. I arrange a weekly brain storm session with my team, talking about our goals for the following week and on how we would achieve budget for online and print. Weekly… Show more I was responsible for a team of three people. My main responsibility is to achieve our target of £120K per monthly issue of my publication with my team. Cold calling and meeting clients face to face as well as selling online, online proposals. Setting up meetings with agencies to sell our brand and to gain potential new clients. I arrange a weekly brain storm session with my team, talking about our goals for the following week and on how we would achieve budget for online and print. Weekly forecast of predicted sales, delegating areas of interest for my team to generate revenue from. I also organise mail shot campaigns for our online clients as well as banner placements on the magazine website. I report directly to my group publishing director. Show less



Henley Media Group

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Global subscription/directory sales manager

  • Jan 2009 - Aug 2010

  Old Street London Heading up subscription sales for PV International, Utilised all my knowledge of selling subs, as they have never sold subs before, updated the website with unique selling points, dealt with agencies, re-arranged the look of the media pack they had previously, trained new subscription sales executives under me. I was also in charge of all my own marketing and mail shot campaigns, arranging proposal online, doubled their original paid subscriber list in three months of me being here, trained… Show more Heading up subscription sales for PV International, Utilised all my knowledge of selling subs, as they have never sold subs before, updated the website with unique selling points, dealt with agencies, re-arranged the look of the media pack they had previously, trained new subscription sales executives under me. I was also in charge of all my own marketing and mail shot campaigns, arranging proposal online, doubled their original paid subscriber list in three months of me being here, trained staff in selling the publication on features & benefits, achieved high sales figures and retention rates, also hit all targets given to me and my team. I am now in charge of the online profile directory (online subs) of the back of the publication I trained 3 new staff to work on this area with me and continue to do so. We are now the number one website in the Photovoltaics industry worldwide (Solar), receiving around 180,000 hits per month and is growing by the week. Show less



Informa

• United Kingdom
• Information Services
• 700 & Above Employee

• Subscription Account Manager

  • Jan 2005 - Sep 2008

  Blackfriars London Lead sales negotiator for several large B2B subscription publications, mainly targeting CEOs and Senior Executives, Exceed targets set by Director. Responsible for providing Webex demonstrations to potential and new customers worldwide. Proficient in SAP and Maximiser computer programs Lead by example, International sales using my Spanish



Russell Publishing

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Subscriptions manager

  • Dec 2002 - Nov 2004

  Seven Oaks, Kent Created new division, implementing updated and streamlined database and operations procedures. Responsible for all subscriptions / agency sales, new and existing, and renewals thereof. Maintained both targets and customer satisfaction.



Euromoney Institutional Investor

• United Kingdom
• Information Services
• 400 - 500 Employee

• Sales/ Renewals Manager

  • Feb 2000 - Dec 2002

  Blackfriars London Required to reach targets with my team for b2b subscriptions by phone, email and fax, using Windows 98, Telemagic and Eclipse. Consistently exceeded weekly targets. Business development meeting clients face to face explaining the benefits of Euromoney magazine and institutional investor & Petroleum economist. Dealt with customer information and complaint issues.



WH Everett & Sons

• Subscriptions clerk

  • Aug 1997 - Dec 2000

  Parsons Green, London Handled client enquiries by telephone. Administrative duties, both hard and soft filing, database updating. Responsible for incoming and outgoing post and stationery supplies.