Experience

Caribbean Cinemas RD

• Chief Creative Officer

  • Oct 2020 - Present



Shift Branding Studio

• Senior Graphic Designer

  • Oct 2019 - Apr 2020



Helados Valentino

• Marketing and Publicity Coordinator

  • Feb 2019 - Aug 2019

  Brand strategy management. Digital Marketing strategy and Supervision. Art Direction and Advertising Creativity. Design and implementing the Marketing Plan of the organization. Management and planning of marketing strategies for products or services. Brand Development Promotional events to identify the competition and potential markets. Comply with the procedures, policies and procedures of the company. Coordination and supervision of the creative and marketing team. Management and supervision… Brand strategy management. Digital Marketing strategy and Supervision. Art Direction and Advertising Creativity. Design and implementing the Marketing Plan of the organization. Management and planning of marketing strategies for products or services. Brand Development Promotional events to identify the competition and potential markets. Comply with the procedures, policies and procedures of the company. Coordination and supervision of the creative and marketing team. Management and supervision of Advertising and graphic design for the brand. Show more Show less



Hard Rock Hotel & Casino Punta Cana

• Vibe Manager at Hard Rock Hotel and Casino Punta Cana

  • Oct 2016 - Jun 2018

  • Compose and implement the annual marketing plan for the property.• Manage creative process on behalf of Hotel, working with creative teams to ensure copy, tone and style is consistent with and complements company brand, style and messaging.• Coordinate on-going research of the industry and comp set to detect market trends and related information for development of new marketing strategies.• Write marketing copy in brand voice for print, outdoor, collateral, direct mail and… • Compose and implement the annual marketing plan for the property.• Manage creative process on behalf of Hotel, working with creative teams to ensure copy, tone and style is consistent with and complements company brand, style and messaging.• Coordinate on-going research of the industry and comp set to detect market trends and related information for development of new marketing strategies.• Write marketing copy in brand voice for print, outdoor, collateral, direct mail and website.• Organize and manage local events to showcase the property and brand while demonstrating music industry connection.• Serve as brand ambassador to establish and nurture relationships with celebrities, talents (bands, DJ’s, etc.) and the local community. Translate strategy into specific business actions and individual accountabilities that achieve results.• Collaborate with internal and external business partners to initiate agreements with entertainment artists for local support and performances.• Oversee and mange brand programs and events.• Conduct Memorabilia tours and develop associated collateral. Participate in the Hotel’s Culture Club.• Communicate with relevant leadership team regarding issues, risk and liability concerns, or other important business matters.• Monitor competitive set activities to properly adjust execution based on environment.• Oversee social media programs, promotions and communications to ensure consistency with brand voice on social outlets including Facebook, Instagram, Twitter.• Manage and strategize on all digital marketing initiatives—PPC, blasts, etc.• Serve as subject matter expert for the property on Vibe related initiatives.• Monitor, adjust and create music playlists, adapted to location, time of day and Vibe.• Evaluate and adjust overall guest experiences based on interaction with guests, industry trends, corporate initiatives, etc. Show more Show less



ORO Nightclub

• Art Director

  • Aug 2012 - Sep 2016

  - Creating new designs for each event.- Designing and directing promotions campaigns for events.- Coordinate communications between printing suppliers and media clients.- Assisting and structuring marketing strategy.- Creating projects and monthly reports.- Project management implementation.- Participating in strategic brainstorming for new events to promote on the market.- Supervising and assisting in social media content, graphically and creatively.- Editing… - Creating new designs for each event.- Designing and directing promotions campaigns for events.- Coordinate communications between printing suppliers and media clients.- Assisting and structuring marketing strategy.- Creating projects and monthly reports.- Project management implementation.- Participating in strategic brainstorming for new events to promote on the market.- Supervising and assisting in social media content, graphically and creatively.- Editing and retouching images.- Assisting other in house departments on design solutions and graphic media development.- Working closely with international artists agencies to adapt their guidelines to our market.- Social media statistical analysis.- Event planning.- Art direction and assiting Hard Rock Casino Punta Cana. Show more Show less



PAV Events

• ART DIRECTOR. A&R. STAGE MANAGING. SENIOR GRAPHIC DESIGN.

  • Aug 2003 - Apr 2015

  - Creating new designs for each event.- Curationg artists lineups for Festivals or concerts.- Designing and directing promotions campaigns for events.- Managed and designed Pav Events brand. Design line and style. Created guidelines.- Coordinate communications between printing suppliers and media clients.- Assisting in creation of company’s marketing strategy.- Participating in strategic brainstorming for new events to promote on the market.- Assisting in social… - Creating new designs for each event.- Curationg artists lineups for Festivals or concerts.- Designing and directing promotions campaigns for events.- Managed and designed Pav Events brand. Design line and style. Created guidelines.- Coordinate communications between printing suppliers and media clients.- Assisting in creation of company’s marketing strategy.- Participating in strategic brainstorming for new events to promote on the market.- Assisting in social media content, graphically and creatively.- Providing technical support on Apple platform.- Editing and retouching images.- A&R consulting, for new talents and new artists for the events.- Project managing with in house clients.- Stage managing on live events.- Creating in house graphics.- Working closely with international artists agencies to adapt their guidelines to our market.- Assisting graphically projects from start to end.- Directing creative groups to achieve best results. Show more Show less



Messenger Mag

• Graphic Designer

  • 2009 - Nov 2013

  - Editorial design.- Photoretouching and Edition.- Logo design for events related to the magazine.- Cover design.



Cadillo Comunicaciones Gráficas

• Graphic Designer

  • Sep 2010 - Aug 2012

  - Designing and developing campaigns for clients.- Coordinate communications between printing suppliers and media clients.- Creating banner ad campaigns, including design and ad copy creation- Consulted with clients to assess their needs- Participating in strategic brainstorming for new ideas and solutions- Editing and retouching images.