Carlos Maldonado

Founder at ScaleUp Media Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Secaucus, New Jersey, United States, JE
Languages
  • Spanish Full professional proficiency
  • English Native or bilingual proficiency
Skills

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5.0

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Sarah Kim

Carlos and I worked on the Marketing Team together and Carlos had a deep understanding of LinkedIn advertisements that targeted enterprise leaders and decision makers. His approach and comprehensive knowledge of various platforms including LinkedIn, Google Analytics, Wordpress, and Youtube's features and functionalities yielded great results. Also, Carlos's warm and approachable demeanor made it very easy to collaborate and work together on projects!

LinkedIn User

We had the pleasure of engaging Carlos to work with us on various initiatives as we built up our marketing program. He helped develop our website, generate SMS campaigns and organize our tech infratructure. Carlos was great to work with, very talented and friendly, and incredibly knowledgable!

Richard Dolan

Carlos has a natural curiosity for Marketing Tech Stacks and is driven to see results from ABM campaign initiatives. His engagement, whether in person or virtual, is both professional and personable. Beyond ABM, he has a strong understanding of SEO, and has proven skills in developing Content Security Policies (CSPs) to ensure the integrity of website content. His charismatic personality is a great asset for in-person events and trade shows.

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Credentials

  • Hubspot Inbound Marketing
    HubSpot
    Feb, 2022
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google
    Sep, 2020
    - Oct, 2024

Experience

  • ScaleUp Media Marketing
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Founder
      • Oct 2017 - Present

      We’re a results-driven digital marketing agency located in Weehawken, NJ and serving clients nationally. Driven by the success of our clients, we take great pride in the online strategies we implement to drive website traffic, convert visitors into leads and improve sales. We Guarantee High Ticket leads to your business leveraging unique and proven digital marketing strategies that work! Services - High Ticket Lead Generation - Social Media Marketing - Digital Marketing… Show more We’re a results-driven digital marketing agency located in Weehawken, NJ and serving clients nationally. Driven by the success of our clients, we take great pride in the online strategies we implement to drive website traffic, convert visitors into leads and improve sales. We Guarantee High Ticket leads to your business leveraging unique and proven digital marketing strategies that work! Services - High Ticket Lead Generation - Social Media Marketing - Digital Marketing Strategy - Google Ads - Marketing Automation - Email Marketing - Youtube Growth Show less We’re a results-driven digital marketing agency located in Weehawken, NJ and serving clients nationally. Driven by the success of our clients, we take great pride in the online strategies we implement to drive website traffic, convert visitors into leads and improve sales. We Guarantee High Ticket leads to your business leveraging unique and proven digital marketing strategies that work! Services - High Ticket Lead Generation - Social Media Marketing - Digital Marketing… Show more We’re a results-driven digital marketing agency located in Weehawken, NJ and serving clients nationally. Driven by the success of our clients, we take great pride in the online strategies we implement to drive website traffic, convert visitors into leads and improve sales. We Guarantee High Ticket leads to your business leveraging unique and proven digital marketing strategies that work! Services - High Ticket Lead Generation - Social Media Marketing - Digital Marketing Strategy - Google Ads - Marketing Automation - Email Marketing - Youtube Growth Show less

  • Effectual
    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Director
      • Feb 2022 - Oct 2023

      • Create and implement marketing strategies that strengthen Effectual's reputation as a modernization expert and industry thought leader. • Drive brand awareness, lead generation, and customer acquisition across channels and market segments. • Articulate and promote the Company's value proposition, competitive positioning, and differentiation. Gain mastery and understanding of Effectual's business. • Develop, align, and execute initiatives with key strategic partners in collaboration… Show more • Create and implement marketing strategies that strengthen Effectual's reputation as a modernization expert and industry thought leader. • Drive brand awareness, lead generation, and customer acquisition across channels and market segments. • Articulate and promote the Company's value proposition, competitive positioning, and differentiation. Gain mastery and understanding of Effectual's business. • Develop, align, and execute initiatives with key strategic partners in collaboration with internal Sales, Engineering, and Customer Management teams. • Oversee marketing communications, including branding, advertising, and public relations. • Work with content strategist to guide and generate content for blogs, case studies, campaigns, and events - including email marketing, social media, and the Effectual website. • Develop sales training tools, collateral, presentations, and calls to action. • Align KPIs to company OKRs, track successes, and refine strategy for website, social media, email marketing campaigns, and other digital activity. Show less • Create and implement marketing strategies that strengthen Effectual's reputation as a modernization expert and industry thought leader. • Drive brand awareness, lead generation, and customer acquisition across channels and market segments. • Articulate and promote the Company's value proposition, competitive positioning, and differentiation. Gain mastery and understanding of Effectual's business. • Develop, align, and execute initiatives with key strategic partners in collaboration… Show more • Create and implement marketing strategies that strengthen Effectual's reputation as a modernization expert and industry thought leader. • Drive brand awareness, lead generation, and customer acquisition across channels and market segments. • Articulate and promote the Company's value proposition, competitive positioning, and differentiation. Gain mastery and understanding of Effectual's business. • Develop, align, and execute initiatives with key strategic partners in collaboration with internal Sales, Engineering, and Customer Management teams. • Oversee marketing communications, including branding, advertising, and public relations. • Work with content strategist to guide and generate content for blogs, case studies, campaigns, and events - including email marketing, social media, and the Effectual website. • Develop sales training tools, collateral, presentations, and calls to action. • Align KPIs to company OKRs, track successes, and refine strategy for website, social media, email marketing campaigns, and other digital activity. Show less

  • Covenant House International
    • United States
    • Non-profit Organizations
    • 300 - 400 Employee
    • Digital Experience and Web Development, Associate Director
      • Feb 2020 - Feb 2022

      Innovate Covenant House International's Digital Experience and Web Development processes with the goal of impacting brand each and recognition. Increase inbound subscriptions/donations thru education and powerful storytelling of client success stories. - Develop, edit and maintain www.covenanthouse.org, microsites, donation and action forms, and email production team. - Responsible for digital content staging, quality assurance and control, managing approvals and publishing. -… Show more Innovate Covenant House International's Digital Experience and Web Development processes with the goal of impacting brand each and recognition. Increase inbound subscriptions/donations thru education and powerful storytelling of client success stories. - Develop, edit and maintain www.covenanthouse.org, microsites, donation and action forms, and email production team. - Responsible for digital content staging, quality assurance and control, managing approvals and publishing. - Monitor website data for trends, fluctuations and functionality issues. Collaborate with internal team to investigate drivers to inform and refine web content and digital marketing campaigns. - Lead data-driven performance evaluation of digital marketing strategies and tactics around specified goals; communicating findings to technical and marketing stakeholders to drive strategy and campaign execution refinements. - Manage all third-party tracking pixels placed in Google Tag Manager or Covenant House properties. - Collaborate with channel managers to define what to track and how to track it; verifying that tracking is displaying properly in the various tracking tools. - Support the implementation and optimization of our multichannel marketing system Every Action CRM and project management software Asana. - Develop organic and paid Social Media performance dashboards collaborating with content and channel managers to drive positive growth in key performance indicators. - Supervise a team of two digital marketing coordinators supporting development and optimization of all Covenant House digital fundraising and messaging properties. - Lead, coach and develop direct reports to drive the business, achieve results and be high performers Show less Innovate Covenant House International's Digital Experience and Web Development processes with the goal of impacting brand each and recognition. Increase inbound subscriptions/donations thru education and powerful storytelling of client success stories. - Develop, edit and maintain www.covenanthouse.org, microsites, donation and action forms, and email production team. - Responsible for digital content staging, quality assurance and control, managing approvals and publishing. -… Show more Innovate Covenant House International's Digital Experience and Web Development processes with the goal of impacting brand each and recognition. Increase inbound subscriptions/donations thru education and powerful storytelling of client success stories. - Develop, edit and maintain www.covenanthouse.org, microsites, donation and action forms, and email production team. - Responsible for digital content staging, quality assurance and control, managing approvals and publishing. - Monitor website data for trends, fluctuations and functionality issues. Collaborate with internal team to investigate drivers to inform and refine web content and digital marketing campaigns. - Lead data-driven performance evaluation of digital marketing strategies and tactics around specified goals; communicating findings to technical and marketing stakeholders to drive strategy and campaign execution refinements. - Manage all third-party tracking pixels placed in Google Tag Manager or Covenant House properties. - Collaborate with channel managers to define what to track and how to track it; verifying that tracking is displaying properly in the various tracking tools. - Support the implementation and optimization of our multichannel marketing system Every Action CRM and project management software Asana. - Develop organic and paid Social Media performance dashboards collaborating with content and channel managers to drive positive growth in key performance indicators. - Supervise a team of two digital marketing coordinators supporting development and optimization of all Covenant House digital fundraising and messaging properties. - Lead, coach and develop direct reports to drive the business, achieve results and be high performers Show less

  • EBIN New York
    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Consulting Director of Digital Marketing
      • Aug 2019 - Feb 2020

      Implementation of Digital Marketing strategies that will greatly impact the growth and sales of our B2C initiatives. Create an effective brand strategy and create powerful engaging digital content through brand story telling while improving the customer value journey. Implementation of Digital Marketing strategies that will greatly impact the growth and sales of our B2C initiatives. Create an effective brand strategy and create powerful engaging digital content through brand story telling while improving the customer value journey.

  • ArborCrowd
    • United States
    • Real Estate
    • 1 - 100 Employee
    • Director Of Web Development
      • Mar 2017 - Oct 2017

      ArborCrowd Director of Web Development Key contributor in initiatives innovating the ArborCrowd platform. Shaped the direction with forward-thinking design and front-end technology to create a unique and high-converting web presence. Enhanced the user experience by creating visually appealing web pages that are responsive, have excellent web performance, and clear navigation. Updated and maintained all company websites as well as develop new landing pages. • Led the team in… Show more ArborCrowd Director of Web Development Key contributor in initiatives innovating the ArborCrowd platform. Shaped the direction with forward-thinking design and front-end technology to create a unique and high-converting web presence. Enhanced the user experience by creating visually appealing web pages that are responsive, have excellent web performance, and clear navigation. Updated and maintained all company websites as well as develop new landing pages. • Led the team in redesigning the website using agile methodologies and project management tools to track progress, monitor deviations from targets, and ensure smooth integration. • Steered the creative scope by managing all collateral, graphic design work infographic, web/email designs, social media, video editing, and photography to deliver attractive content/media that increases the conversion rate. • Boosted team performance by training and leading workshops to grow skills in design and collaboration. • Increased transparency for executive management by providing detailed analytics weekly while also conducting software and market research to identify new requirements and present relevant and actionable analysis. • Leveraged a technical expertise to work with product managers during design sessions and translate their requirements into functional specifications for the team to understand, code, and build. • Consolidated feedback and deliver products that test assumptions and drives innovation • Environment: site layout/user interface HTML/CSS practices, WordPress. Show less ArborCrowd Director of Web Development Key contributor in initiatives innovating the ArborCrowd platform. Shaped the direction with forward-thinking design and front-end technology to create a unique and high-converting web presence. Enhanced the user experience by creating visually appealing web pages that are responsive, have excellent web performance, and clear navigation. Updated and maintained all company websites as well as develop new landing pages. • Led the team in… Show more ArborCrowd Director of Web Development Key contributor in initiatives innovating the ArborCrowd platform. Shaped the direction with forward-thinking design and front-end technology to create a unique and high-converting web presence. Enhanced the user experience by creating visually appealing web pages that are responsive, have excellent web performance, and clear navigation. Updated and maintained all company websites as well as develop new landing pages. • Led the team in redesigning the website using agile methodologies and project management tools to track progress, monitor deviations from targets, and ensure smooth integration. • Steered the creative scope by managing all collateral, graphic design work infographic, web/email designs, social media, video editing, and photography to deliver attractive content/media that increases the conversion rate. • Boosted team performance by training and leading workshops to grow skills in design and collaboration. • Increased transparency for executive management by providing detailed analytics weekly while also conducting software and market research to identify new requirements and present relevant and actionable analysis. • Leveraged a technical expertise to work with product managers during design sessions and translate their requirements into functional specifications for the team to understand, code, and build. • Consolidated feedback and deliver products that test assumptions and drives innovation • Environment: site layout/user interface HTML/CSS practices, WordPress. Show less

  • Center for Court Innovation
    • United States
    • Public Policy Offices
    • 1 - 100 Employee
    • Front End Web Developer / Multimedia Specialist
      • Nov 2010 - Mar 2016

      Created the cloud based National Drug Court Online eLearning web-site based off of e-Fronts LMS. Drove projects through the pipeline to achieve project deadlines by determining clear end user requirements, outlining roadmaps to resolution and closely monitoring deviations from targets. Mitigated performance vulnerabilities within the development environment by performing user experience testing using cross platform and browser solutions such as Browser Stack. » Enhanced the user… Show more Created the cloud based National Drug Court Online eLearning web-site based off of e-Fronts LMS. Drove projects through the pipeline to achieve project deadlines by determining clear end user requirements, outlining roadmaps to resolution and closely monitoring deviations from targets. Mitigated performance vulnerabilities within the development environment by performing user experience testing using cross platform and browser solutions such as Browser Stack. » Enhanced the user experience with development of easy to use functions, tools, features and reports while designing a custom theme using wireframe and PSD graphic work provided by designers. » Tracked recurring issues to drive resolutions at the root-cause level with continuous improvement initiatives in collaboration with the staff team to create and add course curriculum for the online learning system. » Delivered transparency into complex technical data by creating and maintaining documentation and processes for users with a variety of technical and non-technical backgrounds. » Boosted efficiency by aligning multiple desktop, web and backend applications and processes with rigorous test updates to the online learning system across multiple browsers and OSs. » Improved development results by integrating research, visual workflows, defining strategies and designing custom landscapes for individual project deliverables according to structure of the online system. » Achieved a smooth system launch by acting as a liaison between web dev team and internal departments in addition to training staff on how to use the features of the eLearning site. Show less Created the cloud based National Drug Court Online eLearning web-site based off of e-Fronts LMS. Drove projects through the pipeline to achieve project deadlines by determining clear end user requirements, outlining roadmaps to resolution and closely monitoring deviations from targets. Mitigated performance vulnerabilities within the development environment by performing user experience testing using cross platform and browser solutions such as Browser Stack. » Enhanced the user… Show more Created the cloud based National Drug Court Online eLearning web-site based off of e-Fronts LMS. Drove projects through the pipeline to achieve project deadlines by determining clear end user requirements, outlining roadmaps to resolution and closely monitoring deviations from targets. Mitigated performance vulnerabilities within the development environment by performing user experience testing using cross platform and browser solutions such as Browser Stack. » Enhanced the user experience with development of easy to use functions, tools, features and reports while designing a custom theme using wireframe and PSD graphic work provided by designers. » Tracked recurring issues to drive resolutions at the root-cause level with continuous improvement initiatives in collaboration with the staff team to create and add course curriculum for the online learning system. » Delivered transparency into complex technical data by creating and maintaining documentation and processes for users with a variety of technical and non-technical backgrounds. » Boosted efficiency by aligning multiple desktop, web and backend applications and processes with rigorous test updates to the online learning system across multiple browsers and OSs. » Improved development results by integrating research, visual workflows, defining strategies and designing custom landscapes for individual project deliverables according to structure of the online system. » Achieved a smooth system launch by acting as a liaison between web dev team and internal departments in addition to training staff on how to use the features of the eLearning site. Show less

  • Vonage
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Web Developer
      • Nov 2004 - Nov 2010

      Completed the full scope of deliverables, requirements design, task prioritization and performance optimization for landing page creation, front/back end implementation and agile development. Successfully migrated 3000 landing pages to new 2.0 system and designed a landing page tool using JavaScript to efficiently create batches of landing pages assigned by Marketing Team. » Optimized data performance using SQL, resulting in regularly updated information available for management. »… Show more Completed the full scope of deliverables, requirements design, task prioritization and performance optimization for landing page creation, front/back end implementation and agile development. Successfully migrated 3000 landing pages to new 2.0 system and designed a landing page tool using JavaScript to efficiently create batches of landing pages assigned by Marketing Team. » Optimized data performance using SQL, resulting in regularly updated information available for management. » Expanded user access by designing websites with a UI/UX focus to function on iOS/Android mobile platforms. » Constructed pages for new products such as: Vonage Text, V-Me, AskVonage Help Client for the Vonage Redesign website, building out new features, updating sections and testing deployment. » Tested and developed New IKB and Vonage Tools for Sr. Programmers in an employee Knowledge Base. » Advanced QA initiatives with the development of workflow for testing new applications for QA environment. Show less Completed the full scope of deliverables, requirements design, task prioritization and performance optimization for landing page creation, front/back end implementation and agile development. Successfully migrated 3000 landing pages to new 2.0 system and designed a landing page tool using JavaScript to efficiently create batches of landing pages assigned by Marketing Team. » Optimized data performance using SQL, resulting in regularly updated information available for management. »… Show more Completed the full scope of deliverables, requirements design, task prioritization and performance optimization for landing page creation, front/back end implementation and agile development. Successfully migrated 3000 landing pages to new 2.0 system and designed a landing page tool using JavaScript to efficiently create batches of landing pages assigned by Marketing Team. » Optimized data performance using SQL, resulting in regularly updated information available for management. » Expanded user access by designing websites with a UI/UX focus to function on iOS/Android mobile platforms. » Constructed pages for new products such as: Vonage Text, V-Me, AskVonage Help Client for the Vonage Redesign website, building out new features, updating sections and testing deployment. » Tested and developed New IKB and Vonage Tools for Sr. Programmers in an employee Knowledge Base. » Advanced QA initiatives with the development of workflow for testing new applications for QA environment. Show less

Education

  • La Salle University
    Digital Arts
    2002 - 2006

Community

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