Experience

Universidad EAN

• Colombia
• Higher Education
• 700 & Above Employee

• Coordinador de publicidad

  • Aug 2022 - Present



Corferias, Centro internacional de Negocios y Exposiciones de Bogotá.

• Colombia
• Entertainment Providers
• 300 - 400 Employee

• Professional in Advertising and Marketing

  • Apr 2016 - Aug 2022

  - Responsible for the conception, planning, and execution of the communication strategies for different exhibitions and fairs. - Direction of ATL and BTL agencies, media center, monitoring agencies, and digital marketing. - Budget manager. - Consultant on CRM strategies. - Portfolio of brands and Events: Salón Internacional del Automóvil, Comic-Con Colombia, Agroexpo, Expo Agrofuturo, Gran Salón inmobiliario, SOFA, Cafés de Colombia EXPO, MotoGo, Expodefensa, Createx, Nextcar, F-AIR, Econexia Achievements: Record of visitors attendance at fairs: F-Air 2016, Cafés de Colombia EXPO 2017, SOFA 2017, 2018 and 2021 Salón del Automovil 2018, Comic-Con Colombia 2018. Budget Optimization: Agroexpo 2016, Salón del Automóvil 2016, Econexia. Launch and management of communications: Econexia Digital ecosystem for businesses and networking, a community created to promote connections between companies, increase opportunities and facilitate the updating of relevant topics and thus reactivate the economy of the country Show less



EML Publicidad y mercadeo en salud

• Colombia
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Sep 2014 - Apr 2016

  • Creative director and responsible for the communication strategies • Consultant for the development, creation, and execution of marketing strategies • Portfolio of brands: Abbott, Pfizer, Procaps, Sanofi, Astrazeneca, among others pharmaceutical laboratories Achievements: • ASPID de Publicidad Iberoamérica de Salud y Farmacia XIX ORO: Best institutional communication campaign • Creative director and responsible for the communication strategies • Consultant for the development, creation, and execution of marketing strategies • Portfolio of brands: Abbott, Pfizer, Procaps, Sanofi, Astrazeneca, among others pharmaceutical laboratories Achievements: • ASPID de Publicidad Iberoamérica de Salud y Farmacia XIX ORO: Best institutional communication campaign



gs/pardo publicidad

• Advertising Services
• 1 - 100 Employee

• Copywriter

  • May 2012 - Apr 2013

  • Developer of concept and creative strategies • Copywriting • Consultant in art direction to create events and launches • Portfolio of brands: Volvo, Google. Eucol, Liberty Seguros, Radiopolis, Colsubsidio, Alcatel, Multiproyectos, Telebucaramanga, among others. Achievements: New Business wins by strategy and creative execution: Volvo, Alcatel, Multiprotectos. • Developer of concept and creative strategies • Copywriting • Consultant in art direction to create events and launches • Portfolio of brands: Volvo, Google. Eucol, Liberty Seguros, Radiopolis, Colsubsidio, Alcatel, Multiproyectos, Telebucaramanga, among others. Achievements: New Business wins by strategy and creative execution: Volvo, Alcatel, Multiprotectos.



Agencia Trompo

• Copywriter

  • Jun 2011 - May 2012

  • Developer of concepts and creative strategies • Copiwriting • Art director consultant • Developer of concepts and creative strategies • Copiwriting • Art director consultant