Experience

International Container Terminal Services, Inc.

• Philippines
• Transportation, Logistics, Supply Chain and Storage
• 400 - 500 Employee

• Head of Business Development

  • Feb 2022 - Present

  -Directed the definition, develop & execution of the multiphase strategy of the organization, through the digital transformation of the business, the customer centricity, an agile way of working and challenging the status quo. -Accomplished the implementation of Salesforce, Power BI and the website relaunch. Prioritized the cultural change due the reinvention of the processes of all the areas generating savings of $6.5M USD and income increase 15% annually. -Directed the definition, develop & execution of the multiphase strategy of the organization, through the digital transformation of the business, the customer centricity, an agile way of working and challenging the status quo. -Accomplished the implementation of Salesforce, Power BI and the website relaunch. Prioritized the cultural change due the reinvention of the processes of all the areas generating savings of $6.5M USD and income increase 15% annually.



FEMSA

• Mexico
• Manufacturing
• 700 & Above Employee

• Head of Commercial Strategy

  • Mar 2019 - Feb 2022

  -Improved the commercial and revenue growth management strategy, achieving an annual revenue of $23M USD, a growth trend year over year of 9%, and market share gain of +28 bps in 2021. -Lead the commercial strategy, pricing, promotions, category management and trade marketing areas, customized the value proposal to our clients, designed loyalty programs and strategic supplier development, increased the business savings in $5.2M USD. -Improved the commercial and revenue growth management strategy, achieving an annual revenue of $23M USD, a growth trend year over year of 9%, and market share gain of +28 bps in 2021. -Lead the commercial strategy, pricing, promotions, category management and trade marketing areas, customized the value proposal to our clients, designed loyalty programs and strategic supplier development, increased the business savings in $5.2M USD.



Walmart

• United States
• Retail
• 700 & Above Employee

• Strategic Planning Manager

  • Sep 2014 - Sep 2018

  -Defined and developed the strategy for the group by working within business leaders, other functions and senior leadership. Accomplishing business and financial goals through a successful deployment of the portfolio, strategic projects, generating efficiencies, leading-edge practices, and by building high-performance teams.-Maximized the market share of the group in+190 bps vs ANTAD IN 2017 and orchestrated the omnichannel strategy in Bodega Aurrera.

• Assistant Manager of Commercial Strategy

  • Apr 2013 - Sep 2014

  - Headed the design, implementation and evolving of the annual commercial business plan and financial planning for Bodega Aurrera through the creation of the business intelligence area, implementation of KPI's, driving net-new initiatives focused on improving scale and automation.- Impacted an 8% growth in sales and 7% in profits annually, including portfolio prioritization (regionalization of the 30 principal categories), KPI target achievement, and cross business units alignment.

• Assistant Manager of Pricing & Revenue Management

  • Apr 2011 - Apr 2013

  Lead business planning by providing financial modeling from channels perspective and performance insights to ensure the competitiveness, increasing the market share 14% year over year, and increased 440 bps company's P&L.Collaborated with the marketing, replenishment, sales and finance areas in the definition and adjustment of prices to obtain the revenue growth and the customers satisfaction.



CRYOINFRA

• Mexico
• Chemical Manufacturing
• 200 - 300 Employee

• Financial Planning Analyst

  • Nov 2009 - Nov 2010

  - Managed finance planning and performance management processes and related financial decisions potentially including strategic plan and annual contract planning/forecasting, target development, financial performance reporting/analysis, financial modeling to achieve regional targets and dates. - Established cost control mechanisms to track project expenses and ensure adherence to the approved budget, increased savings 9% and income 12%. - Managed finance planning and performance management processes and related financial decisions potentially including strategic plan and annual contract planning/forecasting, target development, financial performance reporting/analysis, financial modeling to achieve regional targets and dates. - Established cost control mechanisms to track project expenses and ensure adherence to the approved budget, increased savings 9% and income 12%.