Experience

Coparmex Querétaro

• Mexico
• Civic and Social Organizations
• 1 - 100 Employee

• Asesor Empresas Premium

  • May 2021 - Present



Autoempleo

• Dueño principal

  • Aug 2018 - Present



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Gerente Nacional de Ventas Sell In y Sell Out Specialty Brands

  • Feb 2017 - Aug 2018

  • Desarrollo de estrategias comerciales para lograr los objetivos de ventas Sell Out para las marcas de la División (Bobbi Brown/La Mer) dentro de nuestros retailers (Liverpool, Palacio de Hierro, Saks, RFG).• Negociación y desarrollo de estrategias mensuales con los compradores de las cadenas para alcanzar los objetivos de facturación de la división.LOGROS• Crecimiento en Bobbi Brown de un 5.9% a un 18.9%, y en la Mer mantenimiento del crecimiento mensual de un 23%.• Mejoramiento del desempeño de Bobbi Brown dentro de Liverpool de un -27% a un 21.2%.• Logro del objetivo de Sell in a un 99%.



Virtual Market (VM)

• Mexico
• Wireless Services
• 1 - 100 Employee

• Key Account Director

  • Jan 2015 - Jan 2017

  • Responsible for company presentations to all potential clients.• Insights attainment based on information analysis developing commercial, marketing and trade strategies for each client´s brand / product.ACCOMPLISHMENTS:• Opening and maintenance of accounts such as Bonafont, Danone, Pepsico, Sigma, Heineken and Colgate among others.• Development and implementation of the entire advertising and promotion structure within the platform. • Responsible for company presentations to all potential clients.• Insights attainment based on information analysis developing commercial, marketing and trade strategies for each client´s brand / product.ACCOMPLISHMENTS:• Opening and maintenance of accounts such as Bonafont, Danone, Pepsico, Sigma, Heineken and Colgate among others.• Development and implementation of the entire advertising and promotion structure within the platform.



CoreStrategy

• Commercial Director

  • Nov 2010 - Dec 2014

  • Development of Trade & Shopper strategies to improve the communication and exhibition of the client´s brands / products at the point of sale of the different channels (Traditional, Modern, Department Stores)• Negotiation with suppliers and production of each different materials resulting from the strategies generated.ACCOMPLISHMENTS:• Fulfillment of successful alliances with companies such as Danone, Bonafont, Sanofi, Gamesa, Nestle, Domecq and Heineken among others. • Development of Trade & Shopper strategies to improve the communication and exhibition of the client´s brands / products at the point of sale of the different channels (Traditional, Modern, Department Stores)• Negotiation with suppliers and production of each different materials resulting from the strategies generated.ACCOMPLISHMENTS:• Fulfillment of successful alliances with companies such as Danone, Bonafont, Sanofi, Gamesa, Nestle, Domecq and Heineken among others.



Arc

• Glass, Ceramics and Concrete Manufacturing
• 700 & Above Employee

• Retail Sales Director

  • Sep 2007 - Oct 2010

  • Start of business subsidiary in Mexico.• Product portfolio selection by channel and by customer.• Business and Commercial Plan Development, and Strategy implementation for each distribution channel.• Commercial relations Set in with all major retail chains in Mexico, Distributors and wholesalers • As well as maintain and develop sales within these clients• Day by day sales proposals as well as negotiating seasonal and annual sale programs with each client.• One thousand SKU´s Forecast and Demand planning.ACCOMPLISHMENTS:• Brand and products successfully Introduction to all major retail chains in Mexico (Wal Mart, Liverpool, Chedraui, Soriana, Palacio de Hierro, Coppel and Sears) as well as distributors and wholesalers.• 95% or greater fill rate on these clients.• 30% or more annual sales increase.• 15 million USD sales after 3 years.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Commercial Director DPL

  • Feb 2006 - Aug 2007

  • Maintain and improve commercial relations with the company´s key clients (Liverpool, Palacio de Hierro, Sears and Suburbia among others)• Responsible of lead and motivate a team of 14 direct reports and a team of more than 600 beauty advisors.• Negotiate and execute marketing plan and strategies for each brand within the clientsACCOMPLISHMENTS:• 15% Sales growth against the previous year.• 103% coverage sales target.• Build up a committed team and zero staff turnover. • Maintain and improve commercial relations with the company´s key clients (Liverpool, Palacio de Hierro, Sears and Suburbia among others)• Responsible of lead and motivate a team of 14 direct reports and a team of more than 600 beauty advisors.• Negotiate and execute marketing plan and strategies for each brand within the clientsACCOMPLISHMENTS:• 15% Sales growth against the previous year.• 103% coverage sales target.• Build up a committed team and zero staff turnover.



Arc

• Glass, Ceramics and Concrete Manufacturing
• 700 & Above Employee

• Director de Ventas Retail

  • Jan 2005 - Feb 2006



Lorena Mexican Products

• United States
• Manufacturing

• Gerente Nacional De Ventas USA

  • Jan 2002 - Dec 2003



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Gerente Regional de Ventas

  • Jan 1998 - Jan 2002



Sabritas

• Mexico
• Food and Beverage Manufacturing
• 400 - 500 Employee

• Coordinador Trade Marketing

  • Jul 1996 - Jul 1997



Kraft Foods Mexico

• Becario de marketing

  • Dec 1994 - Jun 1996