Experience

GEICO | Technology Solutions

• United States
• Insurance
• 100 - 200 Employee

• Marketing Data Science

  • Aug 2022 - Present

  Raleigh-Durham-Chapel Hill Area



Mayne Pharma

• Australia
• Pharmaceutical Manufacturing
• 400 - 500 Employee

• US Marketing Director - Dermatology Business

  • Jun 2019 - Jun 2020

  Raleigh-Durham, North Carolina Area



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Global Marketing Director – GSK Dermatology Pipeline

  • 2013 - 2018

  Raleigh-Durham, North Carolina Area Provided commercial leadership for definition and progression of ten global dermatology pipeline assets, from commit to candidate selection to commit to phase 3 (C2P3): • Led development of global medicine vision, target product profile, value proposition, asset positioning, global forecasting for progression of pipeline assets in partnership with project team members including R&D/Clinical, global market access, regulatory, VEO, global market research, competitive intelligence, medical… Show more Provided commercial leadership for definition and progression of ten global dermatology pipeline assets, from commit to candidate selection to commit to phase 3 (C2P3): • Led development of global medicine vision, target product profile, value proposition, asset positioning, global forecasting for progression of pipeline assets in partnership with project team members including R&D/Clinical, global market access, regulatory, VEO, global market research, competitive intelligence, medical affairs, manufacturing, formulation, and key US, EU and Japan country representatives. • Achieved successful C2P3 milestone for important dermatology asset – presented commercial case to company executive leadership. Asset approved to progress to phase 3.

• Global Marketing Director – GSK Dermatology Business

  • 2009 - 2013

  Raleigh-Durham, North Carolina Area Led global dermatology in-line business delivering 10% annual growth between 2010 and 2013 (consistently on or above plan). • Developed, communicated and implemented global brand plans & strategies, global product positioning, and global promotional campaign. Developed and agreed with regions forecast and financial targets. • Provided commercial leadership for two important corporate development projects acquired by GSK which became strong pillars of GSK dermatology… Show more Led global dermatology in-line business delivering 10% annual growth between 2010 and 2013 (consistently on or above plan). • Developed, communicated and implemented global brand plans & strategies, global product positioning, and global promotional campaign. Developed and agreed with regions forecast and financial targets. • Provided commercial leadership for two important corporate development projects acquired by GSK which became strong pillars of GSK dermatology pipeline. ** One marketing professional report.



Stiefel Laboratories

• Ireland

• Marketing Director – Ethical Business – Stiefel Latin America

  • 2008 - 2009

  Miami/Fort Lauderdale Area Managed US$100 million dermatology business. Successfully launched five new SKU’s representing 8% of total sales in 1st year. Reported to VP for LATAM; member of regional executive committee. · Successfully developed and implemented regional brand plans and promotional campaigns. · Led team of seven professionals including marketing, training and business intelligence managers.

• Senior Product Manager – Stiefel Latin America

  • 2007 - 2008

  Miami/Fort Lauderdale Area Led Sun Screen and Specialty Care Franchise (~$25m regional business). Successfully launched new line of sun-protectors in Brazil which became 2nd most physician recommended sun protector within first year. Led team of three professionals supporting business intelligence, strategic planning and sales training.



Merck

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Associate Marketing Director

  • 2006 - 2007

  Bogota, Colombia Led US$15m primary care business. Oversaw launch preparation for Arcoxia (etoricoxib for pain) and Januvia (sitagliptin for diabetes). Led commercial team of six marketing and business analytics professionals. Reported to Country General Manager; member of country executive committee.

• Sales & Marketing Effectiveness Manager (Miami, USA)

  • 2004 - 2006

  Miami/Fort Lauderdale Area Developed & Implemented regional standards for prioritizing, segmenting & profiling physicians which resulted in optimization of sales force teams (up to 50% reduction of sales teams in some countries) while improving commercial results. Developed and successfully implemented regional guidelines for integration of sales and marketing teams achieving strong commercial optimization across countries which was recognized with two Latin American marketing awards.

• Marketing Services Manager - Andean & Central America Region

  • 2001 - 2004

  Miami/Fort Lauderdale Area Led team of four professionals responsible for strategic planning, regional digital initiatives, primary and secondary market research, business intelligence, new product launch, and marketing training. • Led new product launch processes for Singulair (asthma), Propecia (alopecia), Gardasil (HPV vaccine), and Januvia (diabetes). • Led regional implementation of Merck Marketing (MM – new way of marketing at Merck). Trained regional/country marketing teams & successfully aligned… Show more Led team of four professionals responsible for strategic planning, regional digital initiatives, primary and secondary market research, business intelligence, new product launch, and marketing training. • Led new product launch processes for Singulair (asthma), Propecia (alopecia), Gardasil (HPV vaccine), and Januvia (diabetes). • Led regional implementation of Merck Marketing (MM – new way of marketing at Merck). Trained regional/country marketing teams & successfully aligned regional marketing/business planning processes to new Merck marketing ways. • Strong Merck Marketing implementation recognized with six Latin American MM awards in three years.

• Regional Product Manager - Andean and Central American Region

  • 1998 - 2001

  Miami/Fort Lauderdale Area • Regional Product Manager for Anti Hypertensive Franchise (2000 – 2001), a US$25m business, including Renitec/Co-Renitec (enalapril & enalapril+HCT) and Cozaar/Hyzaar (losartan & losartan+HCT). • Regional Product Manager – (1998 – 2000) – led commercial effort for MAXALT (Rizatriptan for migraine), and CANCIDAS (Caspofungin for empiric treatment of fungal infections).

• Market Research Manager – Merck Central America & Andean region

  • 1996 - 1998

  Costa Rica / Miami (US) Implemented primary and secondary market research in support of regional brands.

• Pharmaceutical Professional Sales Representative

  • 1994 - 1996

  Bogota, Colombia