Carlos E. Maria Hanabergh

Associate Director, Inventory Planning and Optimization at Therabody
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Contact Information
us****@****om
(386) 825-5501
Location
Hollywood, Florida, United States, US
Languages
  • Spanish -
  • English -

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Experience

    • United States
    • Wellness and Fitness Services
    • 200 - 300 Employee
    • Associate Director, Inventory Planning and Optimization
      • May 2023 - Present

      Maximize efficiency on the company's working capital, discount offering, bundle opportunities, demand optimization and financial reserve assessments.• Manage global inventory health "Wellness", analyze, and maintain optimal supply levels by suggesting and executing inventory transfers between global locations (AMR,EMEA, JAPAC) and/or refurbished activities, and others.• Led the Inventory Management and Optimization Global Strategy for the organization --> Inventory Classification, Inventory Health concepts, Inventory Metrics, KPIs and Financial Reserve Assessments.• Subject Matter expert on PLM (Product Lifecycle Management) to influence product innovation and sunset based on a performance assessment such as real-time forecast accuracy, inventory levels (On hand and In-Channel), opportunities and obsolesce. • Responsible for optimizing supply dynamics to generate an agreed business plan, incorporating ranges across a rolling horizon within the S&OP Process (Balance between supply and Demand Discipline). • Promote Availability To Sell inventory and optimize inventory in order to capitalize demand, minimize risks and maximize opportunities. Show less

    • Inventory Planning & Optimization Manager - B2B and B2C (Amazon and Dotcom)
      • Mar 2022 - Present

      • Led Inventory Planning and Management primarily for DTC "Direct to Customer" channels--> Amazon and Dotcom.• Disciplined Candence on profitability assessment based on product performance and before launch in the channel. i.e FBA Fees. • Responsible for maintaining the optimal week of supply on Amazon and eComm C's, considering Demand plan, run rates, warranty returns, and seasonality. --> Minimizing Out-of-stock risk. • Subject Matter expert on Amazon Seller Central Inventory Performance Indicator (IPI).• Optimize freight and storage costs on the Amazon FBA model. Show less

    • United States
    • Computers and Electronics Manufacturing
    • 300 - 400 Employee
    • SENIOR SALES OPERATIONS MANAGER
      • Apr 2020 - Mar 2022

       Developed and monitor monthly sales strategy focused on distressed slow-moving inventory but maximizing revenue and profit trough customized sales performance report – Excess decrease from $18M to $7M YTD. Partnered with Sales, Finance and Operations team to identify and address retail opportunities with the goal of improving inventory velocity and forecast accuracy. Responsible for Managing strategy to reduce Global Net Inventory from $77M down to $40M in 2021, while increasing inventory turns from 4.4 to 7.7 and improving inventory health.  Execute new product transitions to avoid excess inventory and maximize revenue and profit, thru sound PLM disciplines. Manage Inventory ABC grading, Health and Turns, with the goal of reducing Working capital.  Supported IBP (Integrated Business Planning) with inventory reduction and optimization initiatives.  Set governance and cadence for inventory thru creation of processes, KPI’s and reporting.  Drive continuous improvement culture across the organization, by identifying opportunities for cost management, savings, profitability and productivity. Show less

    • SENIOR SALES OPERATIONS MANAGER – LATAM
      • Apr 2019 - Apr 2020

       Responsible for ISOD business unit development and expansion in LATAM region from $1.5M to $3.0M across current and new business partners.  Delivered timely and accurate forecast projection on sales and revenue performance. Manage in channel inventory for LATAM distributors and retail partners. Execute, oversee and enhance sales and operations process to increment sales productivity. Capture, synthesize and apply market insight and analytics to identify market and trade-area opportunities and risks: quantify/qualify and provide actionable information to key stakeholders (Sales/Brand/Finance and Operations) on growth opportunities and marketplace dynamics. Meet with Management in the organization to plan strategically in order to expand the customer base by upselling and cross selling.  Liaison between Sales and Product team to identify and articulate LATAM market product needs. Develop marketing and product specs to meet cultural needs in LATAM. Maintain CRM content and write Marketing promotional material. Show less

    • United States
    • International Trade and Development
    • 100 - 200 Employee
    • LOGISTIC COORDINATOR - TEAM LEAD
      • Dec 2017 - Apr 2019

       Responsible for Managing strategy to enhance production processes with our supplier from 10 to 24 containers impacting revenue from $500k to $1.2M in a in a weekly basis.  Set governance and cadence for inventory through creation of processes, KPI’s and reporting ensuring accuracy on production schedules meet business targets and delivery under an accurate expectation.  Proper and Strategically inventory allocation to ensure the correct inventory levels in order to meet customers demand and improve savings on storage costs without overstocking.  Liaison between Sales team and suppliers in order to focus the effort fulfilling products that market needs.  Meet with Management in the organization to plan strategically in order to expand the customer base by upselling and cross selling.  Encouraged open communication and team engagement to improve employee’s morale. Show less

  • Helapan Inc
    • Guaynabo, Puerto Rico
    • SALES AND MARKETING MANAGER
      • May 2017 - Nov 2017

       Create and implemented annual sales and marketing plans focused on driving substantial growth in tier 2 customer channel.  Analyzed business development with data sell in and sell out and use sales forecasting for strategic planning.  Hired, trained, coached, and motivated sales and marketing staff to continuously exceed objectives.  Reviewed operational records and reports to inform sales strategy.  Presented to sales team news brand promotions and motivate them to achieve company and personal goals.  Coordinated sales programs to capitalize on revenue opportunities and maximize profitability. Show less

    • United Kingdom
    • Tobacco Manufacturing
    • 700 & Above Employee
    • TRADE MARKERTING SUPPORT
      • Sep 2013 - Oct 2015

       Responsible for developing, monitor and translate a strategic marketing plan into a tactical marketing plan named “Plan TITAN” with the objective to increment Sell In, Sell Out and Portfolio Mix from our pareto customers -The Result was increased 3 Percentage Points in Market Share vs our main competitor.  Monitored company portfolio performance by analyzing KPI’s in order to strategized, plan and execute 360 marketing strategies for new product launches.  Presented to sales team and trade marketing team relevant information on category performance, changes in strategies and programs to support brand innovation.  Ensure excellence in the execution of merchandising campaigns and maximize resources such as brand material and physical product for the point of sale.  Responsible for regional merchandising execution in Point of sales leading the merchandising team composed for 3 people.  Coordinate and develop brand promotions in events such as concerts, festivals and point of sales with agencies. Show less

Education

  • Universidad Complutense de Madrid
    Master's degree, Marketing/Marketing Management, General
    2015 - 2016
  • Universidad del Norte
    Bachelor's degree International Relations, International Relations and Affairs
    2007 - 2012

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