Carlos Consuegra

Team Leader at KTBO
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Contact Information
us****@****om
(386) 825-5501
Location
Miguel Hidalgo, Mexico City, Mexico, MX
Languages
  • Español Native or bilingual proficiency
  • Ingles Full professional proficiency
Skills

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Carlos Romero

Carlos siempre ha sido un ejecutivo muy comprometido con las marcas que maneja. Enfocado en el equity y los objetivos de largo plazo por encima de la practicidad y los beneficios temporales.

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Credentials

  • Design Thinking for Innovation
    Coursera
    Aug, 2022
    - Nov, 2024
  • Managing Talent
    Coursera
    Mar, 2021
    - Nov, 2024
  • Digital Marketing Analytic in Theory
    Coursera
    Feb, 2021
    - Nov, 2024
  • Inspiring and Motivating Individuals
    Coursera
    Oct, 2020
    - Nov, 2024
  • Inbound Marketing
    HubSpot
    Sep, 2019
    - Nov, 2024

Experience

  • KTBO
    • Mexico
    • Advertising Services
    • 200 - 300 Employee
    • Team Leader
      • Apr 2019 - Present

      As a team leader I am in charge of leading, manage and coordinate a multidisciplinary team in order to develop off/online campaigns and media buying strategies with KPIs oriented communication plans. Control and management of the work cell P&L balance. Brands: Electronic Arts LATAM Pokémon Go LATAM Waze LATAM Little Caesars ATT Corporate/Business Cerveza Victoria As a team leader I am in charge of leading, manage and coordinate a multidisciplinary team in order to develop off/online campaigns and media buying strategies with KPIs oriented communication plans. Control and management of the work cell P&L balance. Brands: Electronic Arts LATAM Pokémon Go LATAM Waze LATAM Little Caesars ATT Corporate/Business Cerveza Victoria

  • TERAN\TBWA
    • Mexico
    • Advertising Services
    • 400 - 500 Employee
    • Senior Account Director
      • Sep 2011 - Jan 2019

      Leading a four people team developing this brands: Jack Daniel´s, Tequila Herradura, New Mix, adidas, Chocomilk, Sico condoms, Sal de Uvas Picot.- Strategic planning of online/offline communication for the assigned brands.- Developer of strong relationships and partnerships with internal and external clients in order to lead them through objectives achievement.- Experience in developing cross-functional marketing campaigns to launch new products across different industries.- Strong consumer insights knowledge as well as cultural relevance to allocate the right messages in the media and non media mix to drive consumers understanding of the brands statement. Show less

    • Account Director
      • Sep 2011 - Jun 2014

      Brand leadership for integrated communication: Absolut Vodka, Quesos Nochebuena, ITAM, Jumex Sport

  • BCBA / A Branch of Barcelona Coaching & Business Association Brand
    • Mexico
    • Education Administration Programs
    • 1 - 100 Employee
    • Account Supervisor
      • Dec 2009 - Sep 2011

      Marketing and communication consultant services for this brands: Nescafé, Svelty, Purina, Gerber, Waters, Chamyto, Trident, Sprite, Comex - Brands development from naming to packaging and communication, ensuring the concept and idea could expand in all media. - Team leader for pitching campaigns. - Brands marketing consulting in order to strengthen them through analysis and strategies development that could seize their competitive advantages. Marketing and communication consultant services for this brands: Nescafé, Svelty, Purina, Gerber, Waters, Chamyto, Trident, Sprite, Comex - Brands development from naming to packaging and communication, ensuring the concept and idea could expand in all media. - Team leader for pitching campaigns. - Brands marketing consulting in order to strengthen them through analysis and strategies development that could seize their competitive advantages.

  • DDB Mexico
    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Account Supervisor
      • Jun 2006 - Dec 2009

      Brand supervisor for the assigned brands: McDonald´s, Volkswagen, Cablemás, Dormimundo, Philips, Terra - Campaigns development supervision. - Project management and administrative follow up. - Branded experiential events organization and control. Brand supervisor for the assigned brands: McDonald´s, Volkswagen, Cablemás, Dormimundo, Philips, Terra - Campaigns development supervision. - Project management and administrative follow up. - Branded experiential events organization and control.

Education

  • Inter-American consultants
    Master's degree Business and Marketing, Administración y Marketing
    2003 - 2006
  • Facultad de Contaduría y Aministración UNAM
    Bachelor of Business Administration (B.B.A.), Business Management
    1999 - 2002

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