Experience

get2market

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Founding Partner

  • Jan 2019 - Present

  - Get2market has the mission to transform shopping experience through the alignment between retail and industry strategy based on a clear understanding of brands’ mission; - I founded the company after buying the Barrows Brazil operation whose strategic objective was to focus on regions with less risk and greater profitability; - We support brands to understand shopper’s behavior and redefine branding and marketing strategy defining key cross-channels opportunities based on a clear plan (based on retail and seasonal calendar); - We help our clients on brand's strategic analysis (brands key review, product positioning, consumers and channels priorities), brand guides and key visuals conversions, translating all into a clear marketing and trade marketing strategy for an effective go to market plan including physical and digital experiences; - Main clients: Diageo, Viña Concha y Toro, Coca-Cola, Nivea, Kimberly Clark, Pierre Fabre, Naos, Sallve, Hypera Pharma, Nestlé, Reckitt Benckiser, Havaianas and Luxottica. Show less



Equipa Group

• Brazil
• Advertising Services
• 1 - 100 Employee

• Retail Strategy and Phygital Experience Partnership

  • Apr 2022 - Jul 2023

  - Equipa is a retail marketing and phygital experience company; - I support Equipa on brand's strategic analysis (brands key review, product positioning, consumers and channels priorities), brand guides and key visuals conversions, translating all into a clear marketing and trade marketing strategy for an effective go to market plan including physical and digital experiences; - Key clients: Coca-Cola, Viña Concha y Toro, La Pastina, World Wine, Diageo, Red Bull, L'Oréal, Nivea, Pierre Fabre, NAOS, Sallve, Reckitt Benckiser and Unilever. Show less



Lovin' Wine

• Brazil
• Retail
• 1 - 100 Employee

• Partner and Sales, Retail & Shopper Consultant

  • Jun 2021 - Jul 2022

  - Lovin’ Wine is a DNVB (Digital Native Vertical Brand) semi-premium canned wine brand; - Assisted the team to create the Marketing Area; - Helped to define and create all key brand assets for on & off trade strategy – defining a clear 3D Brand Book Identity – from glasses to wine tasting carts; - Product launching strategy (on/offline), brand key visuals, social media content, events and influencers partnerships. - Created special brand gifting packs linking consumers to occasions (eg. Lovin’ Bag – huge success); - Assisted CEO on strategic meetings to open key retailers’ doors such as St. Marchet and Hortifruti on new sales strategy: people, processes and pricing. Show less



Barrows

• United States
• Advertising Services
• 300 - 400 Employee

• Managing Director

  • Apr 2014 - Dec 2018

  - Barrows is a marketing and retail experience company that combines branding with shoppers behaviours.- As a MD for Brazil’s Operations, I was responsible for all areas – from Finance, People to Strategic Clients Service reporting directly to the Global CEO;- I managed to increase business revenue and profitability through cost's reduction and a new pricing matrix >> 20% increase on revenue and 15% on profitability in my first year;- More than R$ 45MM revenue in 5 years;- Direct management of 39 employees: Back Office, HR, Finance, Client Service, Planning and Strategy, Design, Final Art, Engineering and Production;- We served clients such as: Heineken, Diageo, Coca-Cola, Unilever, Colgate, J&J, L’Oréal, Kimberly Clark, Natura, Mondelez, Nestlé, Danone, Kraft Heinz, Reckitt Benckiser, Havaianas, Mizuno, Luxottica, LVMH, Faber-Castell, Docol, Whirlpool and Via Varejo. Show less

• Client Service Director

  • Jun 2010 - Mar 2014



Jing - Marketing Olfativo

• Marketing & Retail Consulting

  • Nov 2009 - May 2010

  • Developing the new concept, brand language, products positioning, CRM, commercial and POS strategy. • Developing the new concept, brand language, products positioning, CRM, commercial and POS strategy.



Agência Amo

• Brazil
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Nov 2006 - Oct 2009

  - Planned and managed events, videos, relationship marketing campaigns, sales incentive campaigns, POS materials and gifts. - Intelig Telecom Hub – a 4 people team focused on a Marketing Relationship & Incentive program for all authorized service agents in Brazil. Annual budget management - R$ 2 MM; - Developing new commercial stands for Multiplan Shopping Mall Group – Barra Shopping (RJ) and Morumbi Shopping (SP); - Managing key client offline accounts: L’Oréal Brazil, Souza Cruz, Richard’s and Avec Nuance Multi-brand Luxury Store (Marc Jacobs, Moschino, Alexander McQueen, Anne Fontaine and others). Show less



L'Oreal S.A.

• Spain
• Chemical Manufacturing
• 1 - 100 Employee

• Senior Merchandising Analyst

  • Jan 2003 - Aug 2006

  - Brands: Maybelline New York, Elsève, Garnier Fructis, Nutrisse, Colorama, Movida, Bellecolor e Moderato - Responsible for R$ 10 to 12MM year budget; - Analyzing, evaluating and adapting commercial demands from key clients and working in all necessary strategic solutions to adapt Marketing Strategies (product launches, key visuals…) to attract and convert shoppers. - Brands: Maybelline New York, Elsève, Garnier Fructis, Nutrisse, Colorama, Movida, Bellecolor e Moderato - Responsible for R$ 10 to 12MM year budget; - Analyzing, evaluating and adapting commercial demands from key clients and working in all necessary strategic solutions to adapt Marketing Strategies (product launches, key visuals…) to attract and convert shoppers.