Director of Strategic Partnerships and Media

• Jan 2020 - Present

• Lead and manage internal/external team for paid media channel and sales channel growth • Manage top-to-bottom inbound/outbound sales funnels from prospecting and inquiry to deal-closing • Generated and closed 20+ sales packages ranging from $2,000 - $100,000+ for both small business and enterprise-level clients • Opened and grew key accounts for wholesale merchandise and cross-partner ad creative opportunities • Assemble, project and execute seasonal campaigns to coincide with consumer behavior • Strategize upon and optimize high-ROI paid Meta ad campaigns to improve conversion and improve longterm customer value • Collaborate with media team and partners to iterate new profit-driving creatives using current trends for media campaigns • Strong understanding of Meta ad-testing enviro and delivery funnel • Worked with ad budget in excess of $250,000+/month • Grew paid media channel sales ~112% FY2020 to FY2021 • Assess and visualize current digital and social performance to analyze areas-of-improvement and strengths • Tailor social media platforms around current audience for generating impressions and website clickthrough performance • Researched, negotiated, and implemented SaaS/CRM solutions to streamline company productivity and generate more comprehensive data insights • Assembled brand ambassador program that succeeded in creating new affiliate sales funnels and growing grassroots/online brand loyalty growth; over 1000+ new brand ambassadors

Partner

• Jan 2020 - Feb 2022