Carlos Avila
Senior Area Manager South East at Panaria Ceramica- Claim this Profile
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Bio
Experience
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Panaria Ceramica
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Italy
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Glass, Ceramics and Concrete Manufacturing
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1 - 100 Employee
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Senior Area Manager South East
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Apr 2021 - Present
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heroal - Johann Henkenjohann GmbH & Co. KG
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Germany
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Construction
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100 - 200 Employee
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Sales Manager South East
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Jun 2020 - Apr 2021
- Analyze and monitor the market and competitors- Developing new strategies on how to enter the market- Developing and Organizing new customer events- Improve processes and documentation for new and existing accounts in the CRM System- Product demonstrations and training- Participate in Trade shows, home shows, open house, expos etc.- Cold Calling- Acquire new customers- Manage and develop new accounts and existing accounts- Develop long-term customer base- Increase sales for RSR product
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Panaria Ceramica
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Italy
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Glass, Ceramics and Concrete Manufacturing
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1 - 100 Employee
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Area Manager
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Feb 2016 - Jun 2020
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South East Area Manager
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Feb 2016 - Jun 2020
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Sales Manager/Partner
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Feb 2007 - Jun 2020
● Successfully helped promote and build a world-class tile manufacturing company and distributor in 7 years. Clients include Architects, Builders, Interior Designers, Hotel Designers, Home Owners, and Business Owners. ● Grew the business into the retail market and increased its portfolio with exclusive representations of several tile companies from Spain, Italy, and Brazil. ● Opened two brand new showrooms in the Miami area, hired and trained 3 Sales Specialists, which resulted in the honor of becoming a partner of Italgres. ● Originated the development and implementation of SALESNET, the CRM used to forecast sales, track sales performances, create goals, and monitor business. The program was highly effective in moving the company to the next level of sales performance but motiving the sales team and keeping everyone more organized.● Due to providing top notch sales training to the Specialists, the showroom represented 32% of sales in the entire company and $1.3 million in the first year of operation in 2014. ● Develops and maintains direct mail campaigns, advertising contracts, and SEO; resulting in increased general sales of the company by 42% from 2013 to 2014 and top search engine results in Google
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Customer Relationship Manager
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Jan 2010 - Feb 2012
● Created strategies to differentiate from competitors based on high quality customer service. ● Developed new strategies including “Lunch and Learn” presentations and networking events such as trade shows to connect with new customers.● Worked closely with a web design company to develop new online marketing strategy and fresh website design, resulted in appearing at the top of Google without any advertising dollars spent. ● Developed new advertisement strategy in specialized magazines including Luxe Magazine, Florida Magazine, and Jewish Way
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Area Manager
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Jan 2009 - Jan 2010
● Created strategies to differentiate from competitors based on high quality customer service. ● Developed new strategies including “Lunch and Learn” presentations and networking events such as trade shows to connect with new customers.● Worked closely with a web design company to develop new online marketing strategy and fresh website design, resulted in appearing at the top of Google without any advertising dollars spent. ● Developed new advertisement strategy in specialized magazines including Luxe Magazine, Florida Magazine, and Jewish Way
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Sales Representative
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Jan 2007 - Jan 2009
● Oversaw wholesale annual sales of $800K and a margin of 28% in 2008. ● Found new wholesale customers interested to work with contemporary and unique products.● Planned and executed account management program with frequent visits to clients, supervising displays in each account, distributing marketing materials and solving customer complaints. ● Developed a “Product Knowledge” program to train and motivate customers' sales staff
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Sales Specialist
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May 2004 - Jan 2006
● Worked with disengaged accounts as well as new accounts to specify company products for building projects. ● Researched prospective builders and potential new construction projects to sell company products. ● Controlled the coordination of shipping orders and billing. ● Monitored customer projects to determine new needs of material and additional services ● Worked with disengaged accounts as well as new accounts to specify company products for building projects. ● Researched prospective builders and potential new construction projects to sell company products. ● Controlled the coordination of shipping orders and billing. ● Monitored customer projects to determine new needs of material and additional services
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Education
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Everest University-South Orlando
MBA, Marketing -
Universidad ICESI
Bachelor of Business Administration (B.B.A.), Economics and International Business