Experience

DOM360

• United States
• Advertising Services
• 1 - 100 Employee

• Search Engine Marketing Analyst

  • Mar 2022 - Present

  Paid Search Analyst Daily SEO Budget and Campaign optimization PPC Analysis KPI Analysis Campaign building Monthly Accounts Meeting presentations Monthly Account Analysis Certifications: Google Analytics Certified Google Tag Manager Certified Google Search Ads Certified Google Display Ads Certified Google Ad Measurements Certified Facebook Ads Manager Bing Ads Callrail HootInteractive Account setups (call tracking setup, conversion setup, gtag setup, analytics GA4 setup, and Search Console setup) Ad Generation: Performance Max Ads Dynamic Search Ads Search Campaigns Video Ad Builder Display Ads Shopping Ads (VLAs) Optimizing low cost and high converting campaigns Identifying weaknesses in strategy and making corrections to help performance and drive results Reduce cost per click by getting rid of costly keywords or changing bid strategy… or lowering max bid limit (not ideal) CPC Analysis: Analyzing keywords and their contribution to the campaign. Using auction insights to view the competition and examine why the Cost per Click is so high/low. Comparing results with previous months, quarters, and Years to find trends and opportunities. CPA Analysis: Reducing the total cost per conversion so the client can get the most favorable ROI Conversion Analysis: Optimize the highest converting campaigns to appear in front of the customer on their search journey Show less



SRB Capital Management, Inc.

• United States
• Financial Services
• 1 - 100 Employee

• Account Executive

  • Jul 2021 - Mar 2022

  Worked as a Sales executive Client Onboarding Client Servicing Created Branch's CRM Organized and Compiled, regulation compliant, promotional marketing material Reviewed applications KYC ANNUAL AML training Worked as a Sales executive Client Onboarding Client Servicing Created Branch's CRM Organized and Compiled, regulation compliant, promotional marketing material Reviewed applications KYC ANNUAL AML training



LA Fitness

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Sales Counselor

  • Feb 2020 - Aug 2020

  I gained a significant amount of sales experience in a very unfavorable market environment, and was able to confidently sell and market the company's memberships to large population samples in high dense foot traffic areas. I was also able to gain more premium leads at the point of sale which lead me to the success I had while working at LA fitness. I learned to be pleasantly persistent, charming, inter-personal, and well acquainted with a vast majority of strangers that I came into contact with. Show less



New Canaan YMCA

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Instructor

  • Sep 2016 - Nov 2017