Carlos Araujo Gonzalez

Chief Revenue Officer - LATAM at Commend Americas
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Contact Information
us****@****om
(386) 825-5501
Location
Medellín, Antioquia, Colombia, CO
Languages
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency
  • Portuguese Elementary proficiency
  • French Elementary proficiency

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5.0

/5.0
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Annette Malanga

Carlos joined the team excited and energized to hit the ground running to continue to build the LATAM region of Commend. His outgoing personality and knowledge will bring success!

Alexandra Thiele, MBA

Carlos has displayed a strong focus on driving growth and optimizing operations in our LATAM region. He is successfully executing sales strategies, enabling electronic security solutions and promoting operational excellence through digital transformation.

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Credentials

  • Negotiate Success
    Miller Heiman Group
    Apr, 2021
    - Nov, 2024
  • Sales Management and Coaching
    Richardson Sales Performance
    Feb, 2021
    - Nov, 2024
  • Diversity Equity and Inclusion
    Cornell University
    Jan, 2021
    - Nov, 2024
  • Alternative Investments
    Harvard Business School Online
    Jun, 2019
    - Nov, 2024
  • Digital Transformation
    Massachusetts Institute of Technology
    Aug, 2018
    - Nov, 2024
  • HPE Hybrid IT Solutions
    Hewlett Packard Enterprise
    Feb, 2018
    - Nov, 2024
  • Oracle Cloud Infrastructure
    Oracle
    May, 2017
    - Nov, 2024
  • Six Sigma Green Belt (CSSGB)
    Motorola Solutions
    Mar, 2013
    - Nov, 2024
  • Salesforce Certified Administrator (SCA)
    Salesforce
    Jan, 2013
    - Nov, 2024
  • Cisco Foundation Express Sales Specialist
    Cisco Networking Academy
    Mar, 2011
    - Nov, 2024
  • Rockwell Automation Sales Training Certificate
    Rockwell Automation
    Aug, 2010
    - Nov, 2024
  • Cisco Routing and Switching Sales Specialist
    Cisco
    May, 2010
    - Nov, 2024

Experience

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Chief Revenue Officer - LATAM
      • Jul 2023 - Present

      Business Strategy, P&L responsible for Latin America region (LATAM), Sales, Marketing, Strong focus in growth and operations responsible for Latin America (LATAM) markets.

    • Sr. Head of Sales & Marketing - LATAM
      • Nov 2022 - Jun 2023

      Responsible for the sales and marketing strategies for the entire Latin America - LATAM Region (Brazil, Argentina, Chile, Peru, Ecuador, Bolivia, Colombia, Mexico, Venezuela, Caribbean, Central America) with focus on the architecture that enable Electronic Security and drive Operational Excellence through Digital Transformation.From its founding in 1971, Commend grew from a small family business into a large, globally recognised player providing Integrated Intercom Systems. Today, our unique solutions are installed for the protection of people, buildings and assets throughout the world. Integration of Commend Intercom Solutions has been hugely successful in many industry sectors. Intercom stations, modules and servers for integration of speech, image and data can be found in control rooms throughout the world for increased security. For example, help and emergency call points for transport solutions, controlling barriers in car parks and controlling lifts in buildings. Our solutions can be found in iconic buildings including the Shard (UK), Mercury Tower (RUS); throughout the London Underground Network (UK); in universities and schools; in production facilities; refineries, airports; hospitals; car parks; tunnels and many more. Show less

    • Ireland
    • Financial Services
    • 100 - 200 Employee
    • Chief Sales Officer - LATAM
      • Sep 2022 - Feb 2023

      Atlax 360 is a multinational expert in B2B credit risk. Our cloud platforms, Yndika and Trinos, enable companies of all sizes to optimize their Order to Cash processes, bringing management efficiency and accelerating business growth. We offer cutting-edge financial services available just in a few clicks: credit insurance per operation and factoring without recourse. The uniqueness of both services lies in the advanced analytical capabilities of Atlax 360 and the use of machine learning techniques, which facilitate the immediacy of their contracting and reduction of associated costs. Show less

    • Sr. Director, Corporate Sales - LATAM
      • Feb 2022 - Aug 2022

      Latin America (LATAM)

    • United States
    • Software Development
    • 700 & Above Employee
    • Sr. Director, Area Sales - LATAM
      • Dec 2021 - Jul 2022

      Responsible for the direct field sales for the North Latin America Region (Colombia, Mexico, Venezuela, Caribbean and Central America) with focus on the architect and deliver of solutions for Asset Design, Asset Utilization and Asset Performance that enable Asset Optimization and drive Operational Excellence through Digital TransformationAccountable for strategic planning and forecasting, new business development, local partner relations with a Team of direct reports (Regional Managers) located in Mexico, Colombia and VenezuelaSales team management inspiring people to be innovative and exceed goal. Coaching in account and territory planning and career mentor in sales methodologies to improve skills and results· Solution selling driving the team’s behavior on sense of urgency, collaboration, accountability and ethics· C-level sales for assets and business optimization in the Oil & Gas, Chemical, Petrochemical, Pulp & Paper and Metal & Mining industries, encompassing IT solutions and consulting services for digital transformation through Predictive Maintenance (Machine learning and analytics) | Big data, Cloud, IIoT | S&OP optimization (Sales and Operations Planning) | MES (Manufacturing and Execution System) | Industry Automation (Advanced Process Control and Dynamic Optimization) | Performance Engineering (Process Optimization, Design and Cost Estimation)· Leadership across the organization working in collaboration with Finance, Legal, Services, R&D, Product Management and Marketing Show less

    • Director, Area Sales - LATAM NORTH
      • Dec 2020 - Dec 2021

      Latin America (LATAM)

    • United Kingdom
    • Mining
    • 700 & Above Employee
    • Executive Sales Advisor, Board - LATAM
      • Feb 2019 - Jan 2022

    • Norway
    • Telecommunications
    • 200 - 300 Employee
    • Regional Sales Director - LATAM
      • Jan 2018 - Jan 2021

      • Responsible for all sales and demand creation activities in the Latin America (LATAM) region including growth of current and expansion of customer base / distribution channel; sales planning, forecasting and key account management.• Regional financial results ownership and responsibility: Sales, Margins, P&L and Expenses.• Develop and implement sales strategies and specific business plans to drive profitable sales, aligned with Zenitel's corporate plans.• Analyze business for results through regular business reviews and identify profitable high growth opportunities for the region, including development of regional key accounts, while recommending appropriate strategies for underperforming markets.• Manage and direct customer joint-business planning, sales and demand creation activities to expand opportunities by organizing client facing activities, seminars and presentations in close cooperation with HQ.• Collaborate with key accounts and projects team to ensure market demands are identified and met.• Liaise with marketing and product development, marketing intelligence and new product opportunities in all verticals / market segments where Zenitel has chosen to compete.• Lead, motivate and build a high performing partner network.• Create a culture within the sales organization that exemplifies go-to-market creativity, progressive thinking, customer partnership and above all a solutions oriented attitude.• Cultivate mutually beneficial relationships with customers and maintain high customer satisfaction ratings that meet company standards and goals.• Adherence to local, national and international legislation and procedures (customs, tax, etc).• Assist in the development of annual respective budget. Show less

    • Sr. Area Sales Manager - LATAM
      • Feb 2015 - Jan 2018

    • Netherlands
    • Chemical Manufacturing
    • 700 & Above Employee
    • Executive Board Advisor - LATAM
      • Jun 2014 - May 2017

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Sales Director Oil & Gas - LATAM
      • Jan 2014 - Dec 2014

    • Sr. Account Director Energy - NOLA
      • Nov 2011 - Jan 2014

    • Norway
    • Appliances, Electrical, and Electronics Manufacturing
    • 100 - 200 Employee
    • Board Advisor, Sales - LATAM
      • Jan 2010 - Dec 2013

    • France
    • Wholesale
    • 700 & Above Employee
    • Global Account Director - LATAM
      • May 2011 - Nov 2011

    • Sales Account Manager Oil & Gas
      • Dec 2008 - Apr 2011

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • MWD Field Engineer D&M
      • Feb 2007 - Dec 2008

    • Field Engineer Trainee D&M
      • Jan 2006 - Jan 2007

Education

  • Massachusetts Institute of Technology
    Cloud and DevOps: Continuous Transformation
    2022 - 2022
  • Harvard Business School Online
    Sustainable Business Strategy, Business and Strategy
    2021 - 2021
  • Universidad de Los Andes
    Gerentes 4.0, Business, Management, Marketing, and Related Support Services
    2020 - 2020
  • Harvard Business School
    Entrepreneurship Essentials, Entrepreneurship/Entrepreneurial Studies
    2018 - 2018
  • University of Chicago
    Building and Managing Resilient Teams, Management and Leadership
    2017 - 2017
  • Stanford University Graduate School of Business
    Stanford Executive Program: Be a Leader Who Matters, Organizational Leadership
    2015 - 2016
  • Stanford University Graduate School of Business
    Stanford Business LEAD, Educational Leadership and Administration, General
    2013 - 2014
  • Universidad de Los Andes
    Innovación en la Gestión Comercial, Executive Education Programs
    2012 - 2012
  • Universidad de Los Andes
    Gerencia Internacional del Negocio de Petroleo y Gas, Executive Education Programs
    2011 - 2011
  • Universidad de Los Andes
    Key Account Management Process, KAMP., Executive Education Programs
    2010 - 2010
  • Universidad de Los Andes
    Ms Marketing, Marketing/Marketing Management, General
    2007 - 2008
  • Universidad Nacional de Colombia
    Bachelor of Engineering - BE, Mechanical Engineering
    2001 - 2006

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