Experience

Edition X

• Canada
• Retail
• 1 - 100 Employee

• Team Lead - Assistant Manager

  • Dec 2020 - Present

  I use strong leadership skills to create an exceptional experience for retail staff and customers. As a member of the management team, I am responsible for results and achieving sales goals through effective floor management. Lead and engage team, coach at the moment to ensure budtenders will provide a high-quality customer experience. By being a team player, I thrive in environments where we as a cohesive team get to problem solve, be creative and overcome challenges to achieve business goals and objectives. Duties and responsibilities:•Responsible for the daily operations and performance of the retail store including sales, administrative tasks, transactions, scheduling and supervision, training and inventory control.•Developed and maintained customer-focused store culture, enhanced customer satisfaction, cannabis knowledge and, motivated staff by responding to all staff questions, concerns or suggestions.•Ensured building security by proper use of alarm systems and store security devices.•Proven success in offering exceptional customer service; provided guests with an extraordinary cannabis shopping experience, offering an accessible and welcoming environment where cannabis is seen as a safe, legal, healthy and happy practice.



Tokyo Smoke Brands

• Canada
• Advertising Services
• 1 - 100 Employee

• Cannabis Educator - Budtender

  • Jan 2020 - Dec 2020

  The core of my duties as a Cannabis Educator was to seek information, knowledge and feedback from customers and staff in order to provide a personalized shopping experience. Demonstrating high levels of integrity and personal responsibility, while creating elevated experiences; recognizing that we are working in a fast-paced changing industry, therefore updating my knowledge in product, regulation and new ventures in the industry, is a daily task up to date.Duties and responsibilities:• Created meaningful interactions with customers while educating them about brand and product. Such conversations led to an increase in sales, customer loyalty and public recognition on virtual platforms (Ej. The Herb, Google Maps)• Increased my knowledge and passion about the cannabis industry and its advocacy, these traits were happily and honestly communicated with every single one of my customers.• Complied and cooperated with the store procedures, to maintain high standards of service and customer satisfaction, during the peak of the current crisis.• Creating community, was always one of my core messages when chatting with customers, remarking the importance of de-stigmatizing the plant and the support of continuous research.



Proof Experiences

• Canada
• Advertising Services
• 1 - 100 Employee

• Team Manager/ Promoter/ Brand Ambassador

  • Jun 2012 - Oct 2019

  Coordinated with different brand managers the creative strategies and tactics to use during the events and activations allowing greater coverage and product exposure to the customers. Responsible for organizing, coordinating and maintaining active staff promotion teams in selected locations. Through constant interaction with the public, I developed promotional campaigns generating a high response from customers towards our products or servicesDuties and Responsibilities:•Organized, coordinated and facilitated the communication with all the promotion teams across the different selected campaigns and locations, always striving for quality interactions with the public, generating interest from the customers towards the clients’ products or services•Coordinated with brand managers all the tactics and strategies to be utilized during the promotional events in order to obtain better exposure and coverage for the clients•Engaged public through in-depth conversations and/or demonstrations making much more attractive and interesting the core message, therefore, generated rapport and immediate feedback to reflect the success of the campaign towards the placement of a specific brand or business



(independent)

• Uganda
• International Trade and Development
• 1 - 100 Employee

• Freelance Producer/Videographer/Editor

  • Dec 2017 - Dec 2018

  As a Videographer and independent contractor, I was in charge of engaging with the different community programs or initiatives NGO's would have in order to create visual content for both donors and stakeholders. I developed visual pieces that would meet the clients' specific requirements, based on the digital platform this content would be used in(Facebook, Youtube, Instagram or internal use). The entire production process was my responsibility, adding some of my creative take on each task and contract. This is a fast-paced environment where deadlines are crucial and where "good enough" is not something you settle for; always improving the quality of my work was the key to land several contracts.Duties and functions:•Produced and edited video work for local non-profit organizations in Colombia•Used social media platforms (YouTube, Facebook and Instagram) to promote, launch and increase awareness of different NGO’s programs for customers, and also as an accountability tool for donors and stakeholders. •Created several informational videos intended to raise funds for the organizations by telling success stories of the participants to the NGOs’ programs.•Met with clients, determine their video needs and designed a video to suit their goals•Developed marketing strategies to better assist the organizations, always taking into consideration a creative but practical way to convey their core message and their multicultural approach• Maintained my own business, created a unique service that was a benefit to the community



Apple Self Storage

• Canada
• Retail
• 1 - 100 Employee

• Assistant Manager

  • Oct 2014 - Jul 2017

  • Implemented highly effective sales and marketing strategies, exceeding the gross revenue targets set by the company, which led to a significant increase in our tenancy rates• Exhibited and applied professional, courteous and outstanding relationships with existing and prospective customers, company vendors, community businesses and company staff, through strong and detailed customer service



GRAN IMPACTO MEDIA - Revista69

• Marketing and Events Director

  • Sep 2013 - Jun 2014

  Directly responsible for collaborating with both the print and online sales teams playing an integral role in developing digital and experiential marketing strategies, promotions and programs. Combined the creative “big” idea/platform creation, partnership development and presentation skills and planned execution to leverage REVISTA69 brand as a vital partner with renown brands such as Adidas Colombia, LeCoq Sportif and Samsung Colombia, among others.Duties and functions:•Generated several ideas developing core marketing content along with promotion strategies•Developed a full Brand Management strategy where I would oversee and maintain a full record of all the sponsorship agreements with companies such as Adidas Colombia, LeCoq Sportif, and Samsung among others.•Championed concepts and tactics with sales and marketing colleagues to create integrated marketing opportunities, including print, digital, events, and retail in order to maximize advertising partnerships• Prepared magazine presentations, coordinating and executing compelling activation proposals and marketing concepts aiming to position the publication with our clients and the target group• Planned monthly schedules to present marketing platforms and client-specific opportunity proposals



SANTILLANA PUBLISHING GROUP

• ELT Specialist – Universities

  • May 2013 - Jul 2013

  Directly responsible of creating promotional and selling strategies to provide Universities with educational material for their different English programs; covering the faculty staff and the student community.Duties and Responsibilities:➢ Market segment research in look for new opportunities for our products and services➢ Customer consultancy, product presentations, sale and post sale➢ Account creation, follow up and academic services coverage with constant customer interaction, aiming to obtain and provide superior customer satisfaction➢ Use of specific software to place purchasing and sampling orders, along with creation of daily, weekly and monthly reports of achievements, objectives and sales projections. ➢ Development of long-lasting, productive and meaningful relationships with customers, co-workers and suppliers



Multiplicity Marketing Solutions

• Co-Founder

  • Feb 2012 - Dec 2012

  MULTIPLICITY is an agency, born out of ideas that grows through creative synthesis. Our guiding principle is to grow ideas, with an unparalleled wealth of international experience, diversity, and multiplatform solutions. We believe that true growth and creativity can only come from collaboration, and a team that relies on its commitment to each other and clients. At MULTIPLICITY we make your passion our passion



SPICE MEDIA CORP

• Marketing and Events Coordinator

  • Apr 2012 - Nov 2012

  Developed marketing plans, events and ideas for different products, companies and services, offering a creative approach that allowed the client to obtain results based on promotional campaigns, likewise I was responsible for the planning, organization, implementation and subsequent evaluation of the various promotional projects were brought by the client or developed entirely by our team.Duties and Responsibilities:➢ Responsible for the complete training of campaign teams and brand ambassadors➢ Developed marketing strategies and events for various corporate clients➢ Prepared financial and progress reports to senior management➢ Completed logistical organization of events, campaigns, advertising packages and product presentations➢ Control and execution of the budget allocated for different marketing campaigns➢ Developed and used creative strategies for routing the ideas of our customers➢ Experienced in customer service (internal and external), human resources and administration➢ Managed calendar and organizational protocol, drafting documents, and files➢ Experienced in relationships with senior executives, work under pressure and capable of delivering outstanding results



R&R Redneck Marketing / Canadian Tire, Toronto – Ontario

• Marketing Assistant / Events Promoter and Host

  • Jun 2010 - Sep 2010

  Coordinated daily Marketing and Event activities for the Canadian Tire NASCAR series nationwide, attracting over 300 participants to our pre-race promotional events.Promoted NASCAR sponsors’ products (Dodge) and Canadian Tire Jumpstart Program, by engaging public through dynamic and interactive activities.Prepared and delivered post-event written reports for the President of R&R Redneck Marketing, tabulating and evaluating the success of our marketing campaigns in order to improve and/or implement new promotional tactics.



My own

• United Kingdom
• Executive Offices
• 700 & Above Employee

• Independent Contractor for Film

  • Feb 2008 - Sep 2010

  Provided direct support to Executive Producer, Producer, and Director in order to meet the needs of the show, overseeing daily production workflow, creating shooting schedules, call sheets and list of contacts, making sure they were received on time and verified by the concerning parties Created, maintained and developed record, in file, of work order progress; clients, contacts, rentals, locations, contracts, editing equipment, and follow-up, monitoring the progress of the entire production (from pre to post) establishing and maintained budgets and time-linesExecuted office duties, tracking all equipment deliveries, including all physical shipping and receiving actions; selection and acquisition of properties and/or venues for several films and productions



St. Stephen’s Community House Employment and Training Centre

• Job Developer / Employment Consultant

  • Apr 2007 - Sep 2008

  Championed community activities while working for the Non-Profit sector approaching local employers to our services advocating for the youth at risk increasing job placement rates for the Ontario employment program.



Toronto International Film Festival Group

• Movies, Videos, and Sound
• 1 - 100 Employee

• Administrative Assistant -Volunteer Department

  • Jul 2006 - Sep 2006

  Assisted the volunteers’ office coordinator in the organization of activities, screenings, red carpets, press conferences, schedules and marketing events for the Film Festival Organized and maintained the flow of a professional and organized of the guests list for film screenings, assisting and coordinating theater employees with promotional material and movie info packages