Carlos Andrés Giraldo Posada

Email Marketing Manager at YAMU
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Contact Information
us****@****om
(386) 825-5501
Location
Perímetro Urbano Medellín, Antioquia, Colombia, CO
Languages
  • Inglés Full professional proficiency
  • Español Native or bilingual proficiency

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Bio

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Mariana Berezovska

We have worked with Carlos on the same team for more than 2 years and I can say that he has a great sense of what B2B marketing is. He is proficient in creating multi-step email campaigns, is well organized, and completes tasks on time. I believe he would be a great contribution to the marketing team if you need initiative and a proactive team member.

Dylan Cohen

I highly recommend Carlos for his exceptional expertise in email marketing, marketing automation, and overall marketing strategy. He consistently thinks outside the box, demonstrating his innovative ideas to improve performance and drive results. Carlos's ability to understand omni-channel strategies and analyze data has greatly contributed to the success of our clients. Carlos's analytical skills and attention to detail have proven invaluable in identifying areas of improvement and implementing targeted strategies. His dedication, effective communication, and collaborative nature have made him an indispensable team member. With his deep knowledge and innovative thinking, Carlos is poised to continue making significant contributions in the field of email marketing and beyond. I wholeheartedly endorse Carlos and his exceptional abilities.

Joseph McGinley

Carlos and I worked together at Hubtek in the marketing department. While at Hubtek, we worked on creating a marketing funnel that utilized the power of email marketing, social media, ads, conferences, and press. Carlos has a deep understanding of digital marketing. He knows how to plan and implement a complete marketing strategy that uses the strengths of whichever brand he's working with. He can use his skillset to boost a company's brand and increase their online presence – bringing more traffic to their website and, in the end, enhancing their bottom line. Carlos was a pleasure to work with and I would recommend him for any marketing position.

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Credentials

  • Inbound Sales Certified
    HubSpot
    Apr, 2020
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Aug, 2019
    - Nov, 2024
  • Diplomado en mercadeo digital
    IAB España
  • Inbound Marketing Certified
    HubSpot

Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Email Marketing Manager
      • Oct 2022 - Present

      As an Email Marketing Manager for a marketing agency in New York, I've gained valuable experience creating email marketing and marketing automation strategies for various companies in the United States. My role has involved working with several ESPs and CRMs, such as Hubspot, Eloqua, Pardot, Klaviyo, Mailchimp, Salesforce, Zoho, and others. Using these tools, I have developed effective inbound marketing strategies aligning with the customer journey and helping convert leads to SQLs. Some key accomplishments during my time in this role include: > Successfully creating and implementing email marketing strategies for multiple clients, resulting in increased email open rates, click-through rates, and conversions. > Developing marketing automation workflows that streamlined lead nurturing processes and improved overall lead quality. > Conducting regular A/B testing and analysis to improve email performance and optimize campaigns for better results continually. > Collaborating with cross-functional teams, including content writers, designers, and developers, to create effective email campaigns and landing pages. > Managing client relationships and communicating regularly to meet their needs and goals. Overall, my experience as an Email Marketing Manager has given me a strong foundation in email marketing and marketing automation and the ability to work with diverse clients, software and industries. Show less

    • Digital Marketing - Marketing Automation Consultant
      • Jan 2018 - Present

      Across over two years helping companies like Agenciauto, Tony Molly, Avanza IPS, Udacity, Viral Capture and others, supporting their digital strategy I´ve been performing: CRM and marketing automation strategies, PPC , link building, SEO/SEM, conversion funnels, email marketing, social media automation. Always using each tool at the right moment of the costumer journey. Across over two years helping companies like Agenciauto, Tony Molly, Avanza IPS, Udacity, Viral Capture and others, supporting their digital strategy I´ve been performing: CRM and marketing automation strategies, PPC , link building, SEO/SEM, conversion funnels, email marketing, social media automation. Always using each tool at the right moment of the costumer journey.

    • Software Development
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jan 2021 - May 2023

      As a Digital Marketing Manager at Put It Forward, I developed and executed a global digital marketing strategy that integrated high-level brands into their organization using marketing automation tools such as Eloqua and Salesforce. My role focused heavily on email marketing, where I leveraged these tools to nurture leads until they reached the point of becoming SQLs. Key accomplishments include: > Creating targeted email campaigns aligned with the customer journey and optimized email performance through A/B testing and analysis. > Collaborating with cross-functional teams to ensure adequate lead nurturing and drive conversions through email marketing. > Managing PPC campaigns through Google and LinkedIn, SEO, ABM, Display, and Content for Put It Forward's portfolio in regions such as the USA, Canada, UK, Europe, and Japan. Show less

    • United States
    • Outsourcing and Offshoring Consulting
    • 100 - 200 Employee
    • Marketing Manager
      • Jan 2020 - Dec 2020

      As a Marketing Manager, my responsibilities included developing and executing digital and offline strategies globally, leading a team, and managing budgets. My focus on leveraging CRM data to inform and optimize campaigns was critical to my success. Specifically, I: > Utilized Salesforce data to inform and optimize email campaigns and nurture workflows Ensured a smooth transition from lead to SQL by effectively nurturing leads into potential clients. > Developed and executed successful PPC, SEO, Display, Content, trade shows, and webinar campaigns. > Led a team to achieve positive results and a strong ROI for the company. Overall, my experience leveraging CRM data to inform marketing automation campaigns has been a critical factor in my success as a Marketing Manager. Show less

    • Inbound Marketing Coordinator
      • Aug 2019 - Jan 2020

      As an Inbound Marketing Coordinator, I leveraged marketing automation to optimize lead nurturing and drive conversions. Specifically, I:> Designed and executed marketing automation workflows to effectively nurture leads into potential clients.> Utilized SalesForce, Pardot, and Hubspot to automate and optimize email campaignsWorked closely with the sales team to ensure a smooth transition from lead to SQL, utilizing marketingautomation to nurture leads further down the funnel.> Achieved positive results and a strong ROI through the effective use of marketing automation.Overall, my experience leveraging marketing automation tools has been critical to my success as an Inbound Marketing Coordinator Show less

    • Colombia
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jan 2014 - Jan 2018

      Responsible for leading the marketing department, operations globally; regions include LatinAmerica and the United States. Online and offline practises, trade marketing, ecommerce strategy in multichannel environments, costumer adquisitons, search strategy and content material for different channels. B2B relations with clients like Homecenter, Fallabella, Makro, Amazon and Walmart. Proven high ROI success managing complex campaigns and teams. In charge of bringing in house outsourced digital operations. Show less

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • DIGITAL MARKETING ANALYST (Latinamerica)
      • Jan 2013 - Jan 2014

      Analyze the digital material (web, landing pages, emails among others) for the company in Latin America, making a series of critical reports and describing opportunities for improvement; focusing on a better user experience (UX), giving solutions from design and strategy allowing better use and greater conversion (A / B test). Analyze the digital material (web, landing pages, emails among others) for the company in Latin America, making a series of critical reports and describing opportunities for improvement; focusing on a better user experience (UX), giving solutions from design and strategy allowing better use and greater conversion (A / B test).

Education

  • Northwestern University - Kellogg School of Management
    Digital Marketing Strategies: Data, Automation, AI & Analytics, Marketing
  • Udacity
    Digital Marketer, Digital Marketing
    2019 - 2019
  • Universidad Pontificia Bolivariana
    Especialista en gerencia de mercadeo, Especialización en gerencia de mercadeo
    2015 - 2015
  • Universidad Pontificia Bolivariana
    Diseñador Industrial, Diseño industrial
    2008 - 2014

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