Experience

W Mexico City

• Mexico
• Hospitality
• 1 - 100 Employee

• Director de marketing

  • Jan 2020 - Present



Forbes México

• Mexico
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Gerente de Eventos

  • May 2018 - Jan 2020



HotMarketing

• Gerente de Comunicaciones

  • Oct 2017 - May 2018

  Posicionamiento de marcas dentro de la industria hotelera / turismo / destinos Posicionamiento de marcas dentro de la industria hotelera / turismo / destinos



Condé Nast México & Latinoamérica

• Mexico
• Book and Periodical Publishing
• 100 - 200 Employee

• Gerente de Marketing México y Latinoamérica

  • Jun 2016 - Aug 2017

  In charge of: Architectural Digest, GQ, Glamour, Vanity Fair and Vogue.Responsibilities In charge of 2 Brand Coordinators and Graphic DesignersData compilation, selling-tools development, brand regional sales reports, audience tracking and events.Information generation and selling-tools for brands, platforms and events.Ad hoc advertising solutions and strategies. Survey interpretation for market analysis purposes and customer feedback.Achievements Successful integration of Digital Marketing and Advertising Areas. Creation of Brand teams and work cells. Show less

• Gerente de Marketing Digital México y Latinoamérica

  • Apr 2014 - Jun 2016

  In charge of: Architectural Digest, GQ, Glamour, Vanity Fair and Vogue. ResponsibilitiesCommunication, social media and self-promotion strategies. Analysis and development of new audiences and vehicles.New technologies analysis and implementation.Positioning strategies for proprietary events. Creation and development of advertising campaigns for key clients.Achievements Creation of the Digital Marketing Department Digital strategy for the launching of Vanity Fair Mexico. Native content and white label implementationDevelopment of concepts and content for web series. Show less



The St. Regis Mexico City

• Mexico
• Hospitality
• 1 - 100 Employee

• Sales & Marketing Manager

  • Jan 2013 - Apr 2014

  Brands: St. Regis, Diana Restaurant, King Cole Bar, Remède Spa and J&G Grill. ResponsibilitiesAdvertising campaign creation and management. Budget administration Internal and external communication on brand. Community Manager. Content coordination for in-house magazines Bespoke and Beyond. Sales manager for over 20 accounts (luxury brands and entertainment industry). Achievements Negotiation and execution of luxury events such as SIAR 2014 and Foro Forbes 2013. Creation and execution of the St. Regis Christmas Auction. First place on TripAdvisor within Mexico hotels due to a strong CRM plan and training for all the hotel employees . Show less

• PR Substitute

  • Jun 2013 - Jan 2014

  ResponsibilitiesPress release elaboration and media host during proprietary events. Follow up and execution of events for branch brands and for strategic partners. Customer care relationship during events. AchievementsPlanning, execution and successful media coverage of: St. Regis polo cup, St. Regis. Christmas Auction for the benefit of Make a Wish Foundation, and Holiday season events. Training on event crisis and emergency solutions

• Sales and Marketing Coordinator

  • Sep 2011 - Jan 2013

  ResponsibilitiesAssistant to the Sales and Marketing Director (organization of sales trips, p&L management).Advertisement for St. Regis, Remède Spa and Diana Restaurant brands. Community Manager.Brand voice supervisor.Creation of packages and luxury experiences.Achievements Creation and brand positioning of social media accounts and strategies. Creation and implementation of online CRM.

• Butler Service Desk Agent

  • Sep 2009 - Sep 2011

  ResponsibilitiesButler duties coordination.Reservations agent. Achievements Quality committee member. Hotel opening (creation of standards of procedure, databases, quality standards)