Experience

MedTech Consulting Associates, LLC

• United States
• Medical Equipment Manufacturing

• President

  • Jan 2013 - Present

  MTCA is a boutique management consulting firm supporting the development, assessment, and commercialization of new medical technologies in domestic and international markets. I founded MTCA, a boutique management consulting firm, to support the development, assessment, and commercialization of new medical technologies in domestic and international markets. I developed and implemented a rapid market research assessment program that delivers accurate and cost-effective market intelligence to optimize strategic planning and drive revenue growth. I assist clients ranging from large corporations to startups in assessing new markets for US and international arenas, multiple technologies, and acquisition targets in a range of verticals. Served as market development lead for domestic and international startups. Mapped business segment needs, patient care pathway, sales process, and competitive environments for a range of medical device technologies in multiple clinical indications, quickly and economically. Provide marketing and clinical development leadership for domestic and international startups



Optiscan Biomedical

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Director of Marketing and Business Development

  • Feb 2018 - Oct 2020

  Medical Device company that developed first-to-market automated blood monitoring systems for ICU applications. I began my tenure with this medical device company as a consultant on market development, positioning, and branding. I Permanently joined the Executive Team in 2018, building and leading the commercial organization as it leveraged a novel medical technology platform, disrupting and transforming existing markets, and establishing eight US and fifteen European centers of excellence in preparation for full commercial launch.



BD

• United States
• Architecture and Planning

• Franchise Leader, Critical Care

  • 2007 - 2013

  A pioneer in the development of capital and disposable products for urology, infection control and critical care applications. I led strategic marketing initiatives in the newly formed Critical Care Franchise with full P&L responsibility for a $50M business. With direct cross-functional responsibility for marketing, product development, quality, and regulatory affairs, I drove the introduction of two of the three major product launches in the division resulting in revenue growth from zero to $25M over a period of two years. I led marketing due diligence of potential acquisitions, including the assessment, acquisition, and integration of the leading cardiac-arrest core-temperature management company for $250M.



Allergan

• Pharmaceutical Manufacturing
• 700 & Above Employee

• EndoArt General Manager, Americas (Aquired by Allergan)

  • 2006 - 2007

  Swiss startup, developer of the only wireless remote-control gastric band for morbid obesity, acquired by Allergan. Reporting to the CEO, I managed market development initiatives, established and managed a multi-center clinical trial in the US and Canada for the only remote-controlled gastric-band implant for morbidly obese patients, and developed a Latin American distribution strategy, resulting in a successful exit through the acquisition by Allergan for $97M. Swiss startup, developer of the only wireless remote-control gastric band for morbid obesity, acquired by Allergan. Reporting to the CEO, I managed market development initiatives, established and managed a multi-center clinical trial in the US and Canada for the only remote-controlled gastric-band implant for morbidly obese patients, and developed a Latin American distribution strategy, resulting in a successful exit through the acquisition by Allergan for $97M.



Medtronic

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Given Imaging Director of Marketing (Acquired by Medtronic)

  • 2004 - 2006

  Israeli-based pioneer and developer of the first capsule endoscope for gastroenterology imaging and diagnosis. I hired and established the marketing and clinical education organization, drove the presentation and publication of multiple post-market studies, managed a PR program resulting in hundreds of local and national media impressions, and partnered with sales leadership to drive a 30% year-over-year sales growth, reaching $95M in yearly sales. Israeli-based pioneer and developer of the first capsule endoscope for gastroenterology imaging and diagnosis. I hired and established the marketing and clinical education organization, drove the presentation and publication of multiple post-market studies, managed a PR program resulting in hundreds of local and national media impressions, and partnered with sales leadership to drive a 30% year-over-year sales growth, reaching $95M in yearly sales.


Intraluminal Therapeutics
• United States
• Biotechnology Research
• Global Director of Marketing

  • 2003 - 2004

Novoste Corporation
• Medical Equipment Manufacturing
• 1 - 100 Employee
• Director of Marketing, New Technologies

  • 2002 - 2003
• PercuSurge Global Marketing Manager (Acquired by Medtronic)

  • 1998 - 2002

Boston Scientific
• United States
• Medical Equipment Manufacturing
• 700 & Above Employee
• Cardiology Marketing Manager, Latin America

  • 1997 - 1998


Cordis

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Cordis International Marketing and Engineering positions (Acquired by J&J)

  • 1990 - 1997

  Latin America, Marketing Manager (1995-1997) Japan Product Manager (1991-1995) R&D Program Manager (1990-1991) Latin America, Marketing Manager (1995-1997) Japan Product Manager (1991-1995) R&D Program Manager (1990-1991)