Manager

• Nov 2020 - Present

Head of Marketing Italy

• Oct 2016 - Jun 2020

Achievements FY 2019: +21% Lead (tot. 350.000), +12% Sales, +22% Social Media Reach (tot. 19Mio), +16% Traffic.Main focuses:BUDGET- Defining the annual marketing budget (app. 3Mio€) & plan;- Media buying;- Invoices approval and monthly spending report;ANALYSIS- Creating customer behavior and market analysis; - Monthly campaigns ROI analysis; Weekly traffic, leads and sales report;DIGITAL MARKETING- Coordinating the SEO, SEM, Video and Social (organic & paid) teams to ensure a constant lead & visibility growth;- Ideating & planning coordinated digital marketing campaigns for EF Italy;- Influencer campaigns management (Francesca Ferragni, Bebe Vio, Il Milanese Imbruttito, Carlotta Ferlito, …);CRM- Defining the annual Newsletter and SMS plan, to awaken the leads generated in the database and increase sales, with upselling, cross-selling and drive to office activities;- Segmenting the database (app. 1.5Mio users) in clusters, in order to send customized messages for the different type of users;- Setting up EF Marketing Automation Journeys;OFFLINE- Organization of promotional events (B2C, min. 40/year);- Managing the EF participation to fairs and expos;- Developing new partnerships with top brands in Italy (Vigorsol, Skuola.net, Wind3, Samsung Pay, Seri Jakala);TEAM MANAGEMENT- Managing directly a marketing team of 5 people + international extrastaff for complex projects;- Setting up our Project Management environment;- Staff recruiting, training, shifts and GAE management;- Performance Review.

Digital Marketing Specialist

• Jun 2015 - Sep 2016

B2C Marketing Specialist

• Jan 2015 - May 2015

Main responsibilities: - Planning and implementing ScuolaZoo’s B2C marketing strategy;- Managing the marketing budget; - Online advertising (Facebook Ads, Adwords, Google Display Network);- Email & SMS Marketing;- Briefing the editorial staff for the production of native advertising content.

Social Media Specialist

• Jun 2014 - May 2015

Main responsibilities: - Design and development of online and offline communication campaigns;- Social media management x ZooCoom’s clients;

Digital Marketing Trainee

• Feb 2014 - Jun 2014

Main activities: - Supporting the Brand Review and Marketing strategy development;- Social media and website content management for the brands Danio, Danacol, Vividanone; - Briefing and debriefing our digital communication agencies;- Reviewing the copies and graphic for our digital advertising assets; - PO and GR insertion in SAP.

Freelance Sports Reporter for Datasport

• Sep 2013 - Jan 2014

Digital Marketing Assistant

• Dec 2012 - Aug 2013

Main activities:- Copywriting for Astalift website, social resources and Digital PR; - Production of graphics and texts for online and offline promotional materials;- Support in organizing Press and B2C events.

Radiophonic writer & speaker

• Feb 2012 - Dec 2012

Arts Journalist

• Aug 2012 - Aug 2012

Online Sports Journalist

• Nov 2010 - Mar 2011