Founder and CEO

• Jun 2021 - Present

SEM provides advisory, consultancy, marketing, and agency services to companies, properties, and athletes in the sports, esports, sports technology, and entertainment industries, as well as to consumer companies and brands that are looking to enter these areas. SEM provides advisory, consultancy, marketing, and agency services to companies, properties, and athletes in the sports, esports, sports technology, and entertainment industries, as well as to consumer companies and brands that are looking to enter these areas.

Senior Advisor

• Aug 2021 - Present

Asia Sports Tech (AST) was founded in 2017 with the mission of transforming Asia’s sports ecosystems. AST provides market entry and growth strategies, innovation and digital transformation strategies, and financial advisory services to a broad range of international clients in the Sports, Esports, Sportstech/Healthtech, Fitness and Wellbeing industries. AST, with a strong global network, is headquartered in Hong Kong and has a presence in Beijing, Shenzhen, and Singapore. Asia Sports Tech (AST) was founded in 2017 with the mission of transforming Asia’s sports ecosystems. AST provides market entry and growth strategies, innovation and digital transformation strategies, and financial advisory services to a broad range of international clients in the Sports, Esports, Sportstech/Healthtech, Fitness and Wellbeing industries. AST, with a strong global network, is headquartered in Hong Kong and has a presence in Beijing, Shenzhen, and Singapore.

Senior Advisor

• Jun 2021 - Present

ISE Agency is an independent media agency redefining partnerships on a global scale. ISE Agency is an independent media agency redefining partnerships on a global scale.

Associate Vice President and Managing Director - NBA Philippines

• 2014 - 2020

Managed 3rd largest market in APAC and one of NBA’s largest global markets; recruited and led a team of 8 handling all NBA revenue and support lines.Core responsibilities: - P&L - Partnership Management - Revenue Generation - Optimizing Existing Relationships - New Partner Acquisition - Identification of Strategic Initiatives and Revenue Streams - Member of APAC Leadership Team - Marketing and Sales Strategies for Philippines and Southeast Asia - Marketing and Licensing Partner Deal Negotiations, Security and Management - Strategic Planning - Contractual Obligations Delivery - Quarterly Reviews and Renewals - Content Expansion Strategy to Digital Platforms - Facebook and Twitter - Content Monetization Strategy - Revenue Platform Creation e.g. Jr. NBA Philippines and NBA Filipino Heritage Week Significant Achievements: - Handpicked from several senior-level executives to open NBA’s Philippines office in 2016, the 1st in South East Asia and the NBA’s 13th international office, recruiting team of 8 from highly selective companies in the Philippines with 0% attrition rate throughout 6-year tenure as MD. - Increased Philippine market share 27-fold from 1997 to 2019, including double-digit growth annually over last 5 years as MD. - Initiated and nurtured Jr. NBA Philippines in 2007, starting with 1K players and 30 schools, increasing to >2M players, coaches, parents, and educators from >500 schools in >190 cities and municipalities annually through addition and integration of digital and social media initiatives to achieve scale. - Raised over 6-figures annually to conduct NBA 3X, a 3-on-3 competition designed to support International Basketball Federation (FIBA) initiatives and the basketball variant’s Tokyo Olympics 2020 debut. Show less

Senior Director, Global Marketing Partnerships & Country Manager, Philippines

• 2011 - 2014

Led cross-functional team of 12 in creation and sale of innovative initiatives across digital media and event platforms, instigating informative advertising and media agency outreach programs to drive market opportunities for growth and profit. Core responsibilities: - NBA Brand Growth and Expansion for APAC - Strategic Development and Management of Corporate Integrated Marketing Partnerships - Corporate Social Responsibility (CSR) - Basketball Growth - Community DevelopmentSignificant Achievements: - Pioneered NBA Global Games, Manila 2013, premiering NBA’s 1st preseason game in Asia, outside Japan and China; secured SM Group as key sponsor in 7-figure deal, generated 10 extra sponsors, and achieved 100% ticket sales, 100% ambitious sponsorship target, 100% social media growth, and 70% increase in broadcast rights next cycle. - Grew sponsor investment for marketing and activation 6-fold through effective cultivation and management of media relationships, generating significant media exposure and press coverage for grassroots events. Show less

Director, Global Marketing Partnerships & Country Manager, Philippines

• 2008 - 2011

Oversaw all aspects of the NBA business in the Philippines.Core responsibilities: - Media - Sponsorships - Licensing - Events - P&L Significant Achievements: - Highly successful in generating new business for the NBA and for servicing key accounts throughout the region.

Senior Manager, Global Marketing Partnerships

• 2003 - 2008

Marketing Manager, Southeast Asia

• 1998 - 2003

Account Manager

• 1992 - 1995

Managed several high-profile and large consumer product accounts like URC, Metrolab, and Reebok. Significant Achievements: - Launched Gatorade in the Philippines and wrote Michael Jordan's product launch speech. - Selected by senior management to be part of new business pitch team that won key accounts like Honda Motors and Blue Ice Beer - also selected to provide voiceover in launch TV and radio campaign. Managed several high-profile and large consumer product accounts like URC, Metrolab, and Reebok. Significant Achievements: - Launched Gatorade in the Philippines and wrote Michael Jordan's product launch speech. - Selected by senior management to be part of new business pitch team that won key accounts like Honda Motors and Blue Ice Beer - also selected to provide voiceover in launch TV and radio campaign.