Experience

OEM by QIAGEN

• Germany
• Biotechnology Research
• 1 - 100 Employee

• Business Development

  • May 2021 - Present

  OEM by QIAGEN enables collaboration partners to use QIAGEN technology as part of their own product portfolio. With possibilities to provide other companies with OEM products from the vast QIAGEN product range, including enzymes, oligos, buffers, master mixes, DNA/RNA extraction technologies as well as tailored solutions from prototype to manufacturing, packaging, and labelling. I work as Business Development in Italy. I am part of the EMEA OEM team. OEM by QIAGEN enables collaboration partners to use QIAGEN technology as part of their own product portfolio. With possibilities to provide other companies with OEM products from the vast QIAGEN product range, including enzymes, oligos, buffers, master mixes, DNA/RNA extraction technologies as well as tailored solutions from prototype to manufacturing, packaging, and labelling. I work as Business Development in Italy. I am part of the EMEA OEM team.



Eppendorf Group

• Germany
• Biotechnology Research
• 700 & Above Employee

• Regional Marketing Manager - Centrifugation

  • Sep 2018 - Sep 2020

  • Plan Operational Marketing activities in Europe according to budget with focus on customer, workflow or specific segments in collaboration with Global Marketing Management• Manage regional requirements for tradeshows and events (e.g. local conferences and seminars) with Marketing Realization Specialist• Analyse marketing effectiveness for regional activities and define corresponding measures• Deliver relevant training to sales and provide concepts for marketing and training content for dealers• Support Sales with marketing-driven corrective action based on business review results• Inform Global Operational Marketing and relevant stakeholders about market dynamics and launch products

• Product Manager PCR - Detection - Sample Preparation - BiotechRabbit

  • Feb 2004 - Sep 2018

  • Product strategy through Marketing Mix and presentation in National Sales Meeting. Follow up to check effectiveness and consistency during the year with some visits at customers level.• Marketing activities like segmentation, targeting and positioning for PCR line, Detection line, ThermoMixer and consumables focused on customers and specific workflow Molecular Biology, NGS Cell Biology, Microbiology, and Stem Cell.• Launch of new products and campaign for existing products in collaboration with Marketing Managers in Hamburg.• Products training to sales force, problem solving, critical customers and dealers. I perform seminars and national tradeshow about instruments.• Leads generation and key customers product demonstration in collaboration with sales force to reach the budget. • Competitor analysis and new market trend identification.• Participation at international business meeting (own presentations). • Collaboration with Technical Assistance Service for instrumentation. • 2016 BiotechRabbit Manager (Reagents Company from Berlin)



Becton Dickinson Italia S.p.A.

• Italy
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Product Manager Mycobacteria, Blood Culture and DNA

  • Jan 2001 - Dec 2002

  • Analysis of the Italian market for Mycobacteria field/Blood Culture/DNA Anplification and drawing up of the segmentation plan for the positioning of the instrumentation.• Participation at the drawing up of the budget for the a.m. product-lines. • Closed co-operation with the European and American Marketing Dpt. for setting strategies and technological up-dating. • Participation at Business Meetings.• Participation at National Scientific Congresses (running some speeches)

• Application Specialist

  • Jan 1998 - Dec 2000

  • Trial Clinical for automatic instrumentation ( Mycobacterium and Molecular Biology fields)• Final stage for the software development (processing data for the Microbiology and working-out of the graphic epidemiological), EpiCener (Window NT-Access application). • Setting up of the Training Center for instrumentation and software courses.(All work was run in co-operation with European and American Becton Dickinson Organization).



Centro Investigazioni Scientifiche Carabinieri

• Researcher Biology Department

  • Feb 1996 - Feb 1997

  Personal identifications through DNA analysis. Short-Tandem-Repeat STR (PCR Multiplex and DNA analysis with automatic sequencer ABI 377 and ABI 310) Personal identifications through DNA analysis. Short-Tandem-Repeat STR (PCR Multiplex and DNA analysis with automatic sequencer ABI 377 and ABI 310)