Carli Davis
Digital Marketing Specialist at Tailwind Group, Inc.- Claim this Profile
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Bio
Credentials
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Google Ads Search
Google
Experience
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Tailwind Group, Inc.
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United States
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Real Estate
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1 - 100 Employee
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Digital Marketing Specialist
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Sep 2021 - Present
• Assisting the Digital Marketing Manager in oversight and technical support for all digital marketing across the portfolio.• Plan and execute all social media, web, SEO/SEM, email, and paid advertising campaigns.• Measure and report performance of all digital marketing campaigns (KPIs).• Design unit floorpans using Cedre 3D Home Design tool • Oversee entire portfolio social media accounts (Instagram, Facebook, LinkedIn, Google Business, TikTok) • Coordinate a social media calendar and ensure proper message and relevancy.• Create, plan, and schedule content for each month.• Train team members on social media content planning, content creation, and executing marketing campaigns.
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Leasing and Marketing Manager
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Jun 2020 - Sep 2021
• Coordinates sales and marketing strategy to ensure maximum occupancy of the community.• Focus on the management and implementation of the leasing process and systems.• Lead the property team to achieve 100% occupancy each year.• Utilize effective sales strategies to maximize revenues.• Travel to other property's within the company to assist with leasing and mentor staff. • Provide high quality customer service to prospective residents and current residents.• Conduct tours, respond to inquiries, and communicate with prospective residents by text, phone, and email.• Participate and assist with the execution and development of marketing efforts in the community.• Conduct marketing meeting with staff on a monthly basis to go over initiatives, content planning, and marketing strategies.• Plan and execute a wide variety of resident events on a monthly basis.
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Tav On The Ave
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United States
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Food and Beverage Services
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1 - 100 Employee
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Shift Leader
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Feb 2016 - Jun 2020
• Suggestively sell food and drinks to customers in creative ways.• Ability to perform in fast-paced, stressful environment.• Direct staff through daily routines.• Lead by example in consistency of work performance.• Deliver the highest standards of quality in customer service.• Build and maintain positive and trusting relationships with staff and customers.• Cash and safe management.• Assist in reduction of labor management costs.• Train new employees.• Oversee restaurant when Manager is not on duty.• Open and close restaurant following proper procedures.
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Taylor Communications
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United States
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Information Technology and Services
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1 - 100 Employee
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Marketing Intern
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Sep 2019 - Dec 2019
• Work with company leadership to plan communication and announcements.• Write articles on technology topics based on interviews and collaboration across IT teams.• Maintain language and brand consistency across articles• Proof and edit the work of others, as well as my own, to ensure consistency in style and tone.• Interview target audience and stakeholder motivations using surveys, market research, and interviews.• Monitor internal and external news and developments relating to, or impacting, target audience.• Work both individually and within a team to produce defined projects on tight deadlines.• Effectively communicate in verbal, visual, and written formats. • Create trendy visual and written content for social media using Adobe Illustrator, Adobe Photoshop, and Microsoft Publisher.• Strategize with clients and team members to create a marketing plan to implement.• Manage multiple social media accounts for different clients
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Education
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Minnesota State University, Mankato
Bachelor of Science (B.S.), Communication Studies and Sociology -
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Burnsville High School
High School Diploma, General Studies
Community
