Experience

CanvasPeople

• United States
• Printing Services
• 1 - 100 Employee

• Digital Marketing Coordinator

  • May 2021 - Present

  - Grew SMS revenue by 90% YoY through improved segmentation, A/B testing and automated journeys - Design ad creative, launch campaigns, and monitor performance of up to 4 Facebook campaigns per month, maintaining a 2.5+ ROAS - Execute email marketing initiatives for a list of 8+ million subscribers - Develop monthly promotional email calendar with an average of 4 campaigns per week, resulting in an average open rate of 46.3% - Grew SMS revenue by 90% YoY through improved segmentation, A/B testing and automated journeys - Design ad creative, launch campaigns, and monitor performance of up to 4 Facebook campaigns per month, maintaining a 2.5+ ROAS - Execute email marketing initiatives for a list of 8+ million subscribers - Develop monthly promotional email calendar with an average of 4 campaigns per week, resulting in an average open rate of 46.3%



EtherWAN Systems Inc. Americas

• United States
• Computer Networking Products
• 1 - 100 Employee

• Marketing Specialist

  • Jul 2019 - May 2021

  - Designed 100+ company assets including social media content, spec sheets, brochures, presentation decks and other digital/print materials- Implemented a website redesign with an international team to improve site performance, look, feel and navigation- Mentored a small team of marketing interns

• Content Creation Marketing Intern

  • Aug 2018 - Jul 2019



UC Irvine

• United States
• Higher Education
• 700 & Above Employee

• Student Assistant - Office of the Associate Chancellor & Chief HR Executive

  • Sep 2017 - Jun 2018

  - Provided administrative support, such as filing, scanning and document maintenance, to professional staff - Greeted and directed high level executives, and provided mobile customer support - Provided administrative support, such as filing, scanning and document maintenance, to professional staff - Greeted and directed high level executives, and provided mobile customer support



Sima Cohen

• United States
• Wellness and Fitness Services

• Marketing And Public Relations Intern

  • May 2017 - Sep 2017

  - Made content for and managed several social media accounts (Twitter, Instagram, Snapchat, YouTube, Wordpress) - Built the brand’s image and visibility by engaging with like-minded companies and networking with potential sponsors/partners - Assisted with video production - Made content for and managed several social media accounts (Twitter, Instagram, Snapchat, YouTube, Wordpress) - Built the brand’s image and visibility by engaging with like-minded companies and networking with potential sponsors/partners - Assisted with video production