Experience

Federal Reserve Bank of Cleveland

• United States
• Banking
• 700 & Above Employee

• Sr. Digital Media Producer

  • Feb 2021 - Jan 2023

  Cleveland, Ohio, United States Produced videos (developed concepts, worked with clients, managed production and editing) for social media, internal and external websites, and events to convey values, educate about programs, inspire employees, and shape and promote organizational culture. Wrote project proposals and production timelines for clients and reported on video outcomes. Pitched and secured buy in to produce “Putting the Pieces Together: Why the Cleveland Fed Studies Economic Inclusion." Earned praise… Show more Produced videos (developed concepts, worked with clients, managed production and editing) for social media, internal and external websites, and events to convey values, educate about programs, inspire employees, and shape and promote organizational culture. Wrote project proposals and production timelines for clients and reported on video outcomes. Pitched and secured buy in to produce “Putting the Pieces Together: Why the Cleveland Fed Studies Economic Inclusion." Earned praise from Jerome Powell, Chair of the Federal Reserve of the United States; US Deputy Secretary of Commerce; and LinkedIn’s head of diversity and inclusion. Received more than 3.3K views, approximately 8X more than other Cleveland Fed videos. Identified, hired, managed, and collaborated with outside talent, Chris Webb. Authored the nomination that earned the Cleveland Fed a gold award at the 2022 Public Relations Society of American (PRSA) Cleveland Rocks Awards in the category Multimedia Content - Video. Exceeded expectations through the production of a documentary short for internal publication to convey work experiences of employees who identify as racial minorities. Bank President Loretta Mester encouraged all managers to watch and discuss the film with their teams. Many employees featured in the film received promotions within the year. The Bank hosted a screening for optimal viewing and discussion. Transformed video operations and influenced decision to grow video production team. Led process to hire additional Sr. Digital Media Producer. Supervised and mentored summer intern during COVID-19 pandemic. Devised projects and opportunities for her to learn and be successful despite limited technology and access to filming in person.

• Sr. Communications Coordinator

  • May 2019 - Feb 2021

  Cleveland, Ohio Identified, pitched and produced internal communications, including weekly e-newsletter, announcements and videos, for approximately 1,000 employees. Developed plan to communicate the Cleveland Fed’s 2019-2022 strategic priorities to employees. Led Strategy Team in weekly communications-planning exercises to concisely articulate priorities, identify audiences, convey messages and inspire actions. Synthesized Executive Leadership Team’s ideas to create overarching messages and talking… Show more Identified, pitched and produced internal communications, including weekly e-newsletter, announcements and videos, for approximately 1,000 employees. Developed plan to communicate the Cleveland Fed’s 2019-2022 strategic priorities to employees. Led Strategy Team in weekly communications-planning exercises to concisely articulate priorities, identify audiences, convey messages and inspire actions. Synthesized Executive Leadership Team’s ideas to create overarching messages and talking points for plan. Influenced decision to conduct an employee focus group to test plan messaging. Wrote focus group guide for moderator. Provided leadership with summary findings that ultimately refocused the messaging. Served as go-to person for writing announcements regarding delicate subject matters. Collaborated on publication of daily e-newsletter at the onset of COVID-19 pandemic to communicate information about transitioning to remote work and new protocols.



National Press Photographers Association

• United States
• Photography
• 1 - 100 Employee

• Co-Director Multimedia Immersion

  • Jun 2016 - May 2020

  The National Press Photographers Association’s (NPPA) Multimedia Immersion is an annual, weeklong, video-storytelling workshop at Syracuse University, where skilled video storytellers from major U.S. news outlets and corporations teach photographers from around the world video storytelling. Established positive participant experience and cultivated welcoming, supportive atmosphere. Planned and composed correspondence, answered questions and addressed concerns. Delivered… Show more The National Press Photographers Association’s (NPPA) Multimedia Immersion is an annual, weeklong, video-storytelling workshop at Syracuse University, where skilled video storytellers from major U.S. news outlets and corporations teach photographers from around the world video storytelling. Established positive participant experience and cultivated welcoming, supportive atmosphere. Planned and composed correspondence, answered questions and addressed concerns. Delivered lead-off presentation to generate excitement and reaffirm decision to attend. Updated and maintained social media platforms during workshop. Managed behind-the-scenes operations to ensure smooth day-to-day programming. Directed technical staff; oversaw three interns; co-led coaches’ meetings. Developed and maintained network of video and photojournalists at major US news outlets. Show less



Youth Opportunities Unlimited

• Non-profit Organization Management
• 100 - 200 Employee

• Communications & Multimedia Specialist

  • Aug 2018 - May 2019

  Cleveland, Ohio Breathed new life into brand through written stories and visuals of Cleveland youth achieving and succeeding: Created photo and video content for website, internal and external newsletters, collateral materials, and annual report. Pitched and placed news stories. Earned praise from Boys & Girls Club of Northeast Ohio for conveying the heart inside Y.O.U. Reinvented presence on Instagram, growing relevant followers from 5 to approximately 1,500 in 10 months, creating a new way to… Show more Breathed new life into brand through written stories and visuals of Cleveland youth achieving and succeeding: Created photo and video content for website, internal and external newsletters, collateral materials, and annual report. Pitched and placed news stories. Earned praise from Boys & Girls Club of Northeast Ohio for conveying the heart inside Y.O.U. Reinvented presence on Instagram, growing relevant followers from 5 to approximately 1,500 in 10 months, creating a new way to reach youth 14 to 24, a key demographic. Authored and placed “Let’s applaud young people who are working for a better life: Carli Cichocki (Opinion)” in Cleveland.Com Show less



Carli Cichocki Multimedia

• Owner

  • May 2013 - May 2019

  Cleveland, Ohio Produced thoughtful and compelling videos, often to convey a brand, for the following clients: The Biden Cancer Initiative; The S Word (a documentary that aims to eliminate the stigma around conversations about suicide); American Possibilities; Richard Cordray for Governor; US Senator Sherrod Brown; The Cleveland Clinic; Ursuline College; The Detroit Shoreway Community Development Organization; WKYC-TV CH 3



The White House

• United States
• Government Administration
• 700 & Above Employee

• Videographer for United States Vice President Joe Biden

  • Oct 2016 - Jan 2017

  Washington, District of Columbia, United States Filmed, edited and produced short video pieces for White House social media channels. Interviewed Vice President, White House guests and participants in White House initiatives. Worked with colleagues on policy and advance teams to tell visual stories that communicated the Vice President’s values.



S.I. Newhouse School of Public Communications at Syracuse University

• Higher Education
• 100 - 200 Employee

• Instructional Assistant, Multimedia Storytelling

  • Aug 2014 - May 2015

  Syracuse, New York, United States Multimedia Storytelling is a required, Freshmen-level course at Syracuse University. Taught approximately 70 students camera shots, sequencing, storyboarding, interview techniques and video editing.



Cuyahoga Franklin Group

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Business Development Specialist

  • Nov 2012 - May 2013

  Maple Heights, Ohio, United States Wrote collateral pieces for sales department.



R Strategy Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Communication Specialist

  • Jun 2011 - Nov 2012

  Cleveland, Ohio Implemented communications tactics for local nonprofits, political candidates and school districts. Pitched to news outlets.



Do Good Bus

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Press Manager

  • Aug 2011 - Oct 2011

  Based in Los Angeles Area; North America project (Contract position while on leave from R Strategy Group) Created and implemented national media plan for Do Good Bus, a mobile community service venture, which accompanied Grammy nominated Foster the People on its 24-city North American tour. Featured in 40 local and 8 national news outlets, including TODAY.com; The Huffington Post and Men’s Health.



Spitfire

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Aug 2010 - May 2011

  Washington D.C. Drafted communications briefs to evaluate how nonprofits’ messages resonated with target audiences. Researched, identified and pitched beat reporters who would potentially include clients’ perspectives in stories. Clients included Annie E. Casey Foundation’s initiative Kids Count; the EPA; Choose Clean Water; Alliance for Climate Protection; Western Conservation Foundation and Stand for Children.



United States Senate

• Legislative Offices
• 700 & Above Employee

• Special Assistant

  • May 2009 - Aug 2010

  Washington D.C. Planned, coordinated and tracked Sen. Brown’s senior advisor’s meetings with Ohio civic, community and business leaders and developed and maintained relationships with these individuals. Researched and reviewed the Senator’s speeches, talking points and other written communications. Staffed Sen. Brown at “Constituent Coffees,” opportunities for Ohioans to have face-to-face conversations with the Senator.

• Press Intern

  • Jan 2009 - May 2009

  Washington D.C. Wrote and edited press releases, media advisories, talking points and memos to brief Senator Brown. Pitched interview opportunities with Sen. Brown to Ohio media. Monitored and tracked Sen. Brown’s media coverage; maintained Ohio and national media lists; posted stories to Senator Brown's webpage and updated his online newsroom.