Digital Marketing Consultant

• 2015 - Present

Digital Marketing, Social Media and Email Consultant

• Mar 2014 - Present

Building out website Content to maximize ROI, CTR, Brand and Conversions. Creating Conversion Funnel to maximize lead generation. Consulting with Web Development team to create a cohesive branding message and maximize user experience. Social Media Coordination including Twitter, Facebook, Yelp and Google+. Working with the design team to create a strong user experience and convert lookers into customers. Implementing CRM program to increase customer satisfaction and track consumer trends and spending habits. Organized and tracked targeted email campaigns within Constant Contact.

Digital Marketing Analyst

• Sep 2012 - Feb 2014

Constructed and monitored large scale SEM campaigns within Google and Bing. Ran constant data analysis and data driven testing in order maximize volume and affect CTR, Conversion, and Profitability. Created new aggressive SEM campaigns targeting competitors in order to gain market share and increase SOV. Tested and rebuilt existing campaigns and account in order increase ROI. Rebranded Service Magic’s online web presence into Home Advisor through SEM strategies and extensive market research. Built and continually tested ad copy, bid fluctuation and location based PPC conversion. Restructured major accounts after extensive data testing in order to rank affiliate contributions and target mutually profitable relationships.

Social Media Coordinator

• Feb 2012 - Dec 2012

Internship for Governor Hickenloopers Colorado Innovation Network (COIN) Installed and monitored social media plan for Governor Hickenloopers new COIN program including Twitter, Facebook, LinkedIn and Hootsuite. Maintained and improved COIN website and marketing strategy to increase brand awareness. Installed content, keyword builds and partnered with online blogs to help build the SEO conversion rates. Increased all website metrics through active SEO content builds, and created profile for the average COIN user, which were then utilized in increasing registrations and sign-ups for the COIN conference. Helped organize Colorado’s first Innovation Summit August 2012. Programmed and installed new technologies for the COIN program including Benchmark, Word Press, and Hootsuite. Aided in creating definition and awareness for the new Colorado innovation program, in order to expand the state’s business environment by creating beneficial and mutually profitable relationships with companies.

General Manager and District Marketing Consultant

• Jun 2004 - Jul 2011

Successfully managed a 6.2 million retail location with 25+ employees, while also acting as the district point person for all emerging marketing strategies. Trained entire district on implementation of social media, branding, public relations, financial analysis, and marketing research. Selected Accomplishments: Awarded General Manager of the Year in 2007. Youngest General Manager to win in company history. Selected as part of the corporate internal consulting team providing expertise in business modeling, statistics, and other quantitative techniques in order to help refine policies on pricing, sales, inventory, and service. Led business to highest sales and profitability in 15 year period with the lowest turnover. Led marketing research project focused on local demographics and target markets. Presented all findings and analysis at district meetings to create understanding and awareness of the importance of social media, CRM, and new marketing initiatives. Won a vendor based contest out of 300 stores, and was awarded with a complimentary trip to Australia to meet with the vendor board of executives.

General Manager

• May 2002 - May 2004

Helped successfully launch new business in the Durango market. Created marketing, costing, and training programs for the company in order to generate business and create awareness. Completed all Payroll, Human Resource, and accounting functions as the general manager. Selected Accomplishments: Helped launch catering business, which expanded revenue by 20%. Ran all day to day activities of business, while monitoring and creating new marketing programs. Installed food costing program to increase profit margins, and create analytical reports.

Victims Advocate and Office Assistant

• Aug 1999 - May 2002

Met with domestic violence victims for assistance and counseling regarding victims' rights, and education of the legal process. Assisted the District Attorney's in a office management position including organization, filing, and data maintenance. Met with domestic violence victims for assistance and counseling regarding victims' rights, and education of the legal process. Assisted the District Attorney's in a office management position including organization, filing, and data maintenance.