Experience

Carson Group Advertising + Digital
• Media Buyer

  • Feb 2015 - Present


KHOU-TV

• United States
• Telecommunications

• Account Executive

  • Jul 2014 - Feb 2015

  •Multi-platform media sales representative •Managed local clients and advertising agencies in the regional and national marketplace •Responsible for developing and implementing custom marketing strategies for existing and prospective clients •Multi-platform media sales representative •Managed local clients and advertising agencies in the regional and national marketplace •Responsible for developing and implementing custom marketing strategies for existing and prospective clients



KCBD-TV

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Account Executive

  • Dec 2012 - Jul 2014

  • Multi-platform media sales representative (Television, Mobile, and Internet) • Develop new accounts • Manage local accounts and maintain client relations • Create and execute strategic and tactical marketing plans for new and old accounts • Exceeded yearly revenue budget by 33% in first year. • Multi-platform media sales representative (Television, Mobile, and Internet) • Develop new accounts • Manage local accounts and maintain client relations • Create and execute strategic and tactical marketing plans for new and old accounts • Exceeded yearly revenue budget by 33% in first year.



American Red Cross

• United States
• Non-profit Organizations
• 700 & Above Employee

• Public Relations Intern

  • Sep 2012 - Dec 2012

  • Drafted and sent out press releases to the school newspaper, The Daily Toreador • Organized and led public outreach on campus for Holiday Mail for Heroes • Distributed and collected over 1,000 holiday cards on Tech’s campus • Operated and ran Tech Red Cross Club’s Facebook page • Drafted and sent out press releases to the school newspaper, The Daily Toreador • Organized and led public outreach on campus for Holiday Mail for Heroes • Distributed and collected over 1,000 holiday cards on Tech’s campus • Operated and ran Tech Red Cross Club’s Facebook page



American Cancer Society

• United States
• Non-profit Organizations
• 700 & Above Employee

• Communication Intern

  • Jun 2012 - Aug 2012

  • Conducted one-on-one interviews with staff, patients, and caregivers • Created articles for Hope Lodge Lubbock’s website • Operated and ran Hope Lodge’s social media websites • Photographed local events • Conducted one-on-one interviews with staff, patients, and caregivers • Created articles for Hope Lodge Lubbock’s website • Operated and ran Hope Lodge’s social media websites • Photographed local events



Freed Advertising

• United States
• Marketing Services
• 1 - 100 Employee

• Mini-Internship Camp

  • May 2012 - May 2012

  •Experienced the Inside workings of an advertising agency •Created and presented a creative brief to the agency •Met and toured Ikea Houston’s corporate office •Experienced the Inside workings of an advertising agency •Created and presented a creative brief to the agency •Met and toured Ikea Houston’s corporate office