Carlesse Sue Yek

Director Of Events at The Breslin Restaurant Group
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • Director Of Events
      • Aug 2017 - Present

      • Directing the Events Department and increasing sales through new and repeat business, developing the events programs at the restaurant and bar and supervising the flow of information between clients and the Events Departments. • Prepare and supervise weekly work schedules in accordance with staffing guidelines and labor forecasts. • Direct and supervise the management team by clearly defining roles, setting performance goals, composing and issuing job descriptions and providing formal and informal performance appraisals. • Developing and implementing short and long term sales and event initiatives in line with Breslin Restaurant Group’s business strategies and goals to ensure revenue growth for private dining sales. • Establishing and maintaining key relationships with new clients and service providers, including but not limited to corporate, entertainment and media companies. • Developing strong relationships with on property Events Department team and partner vendors to ensure working in unity and always striving to achieve the same goals. • Acquiring and developing new business and preparing sales proposals for clients. Show less

    • United Kingdom
    • Restaurants
    • 700 & Above Employee
    • Communications Manager
      • Aug 2016 - Jul 2017

      • Developing and implementing communications policies, processes and procedures aimed atensuring the efficient, effective and profitable running of the reservations and eventsdepartments.• Management of financial aspects of the communications related to the reservations andevents department by forecasting revenues, planning and administering budgets, reviewingsales and activity reports and other performance data to measure productivity, expenditureand goal achievement across the reservations department and to determine areas needingcost reduction and improvement.• Devising and implementing strategies for growing restaurant patronage and revenuesincluding strategies for increasing occupancy and average spend per guest, improving callrate to sale ratio, maximizing use of table inventory, up-selling other products and serviceswithin the restaurant and cross-selling other areas within the business.• Reviewing the performance of the reservations system to ensure it is operating in anoptimal manner, and making adjustments as required.• Determining staffing requirements for reservations and events, and interviewing and hiringnew staff members.• Establishing and maintaining relationships with clients, service providers, hotel concierges,and other relevant contacts, and managing the development of a database of contacts forbusiness development purposes.• Creating, planning and promoting special events and promotions at the restaurant to drivepatronage, revenues and profits. Show less

    • Operational Specialist
      • Aug 2014 - Aug 2016

      Responsible for planning, directing, coordinating and managing the reservations and eventscomponents fo the business to ensure that the restaurant operates in an efficient and profitablemanner going forward.Duties included:• Developing and implementing short and long term operational plans in line with strategicplans and business goals developed by senior management.• Assisting in management of financial aspects of the reservations department, includingforecasting revenues, planning and administering budgets, reviewing sales and activityreports and other performance data to measure productivity.• Determining staffing requirements for reservations and events, and interviewing and hiringnew staff members.• Conducting training of staff to ensure staff deliver the highest standards of performance,adhere to policies and procedures, and achieve the objectives of the business.• Devising and implementing strategies for controlling costs within the reservationsdepartment and the overall business including managing bookings to minimize no showsand managing operational costs to minimize overspend and maximize revenues.• Managing and coordinating activities of staff and facilitating smooth communicationbetween senior company management, restaurant management, chefs, front of houseemployees, and event staff.• Preparing and presenting reports and recommendations to senior management foroperational matters and performance of the reservations and events department. Show less

    • Australia
    • Hospitality
    • 700 & Above Employee
    • Assistant Manager - Reservations and Events
      • Jun 2012 - Jun 2014

      Responsible for assisting in the management and oversight of the reservations team across 14 Merivale venues with the goal of upholding the company’s standard of exceptional customer service, ensuring optimal guest satisfaction, and achieving business and financial goals. Duties included: • Establishing and implementing departmental goals and objectives. • Devising and implementing business and operational strategies for growing restaurant patronage and revenues and controlling costs within the reservations department and the overall business. • Devising and implementing policies, processes and procedures aimed at ensuring the efficient, effective and profitable running of the reservations department. • Hiring, training and development of staff to ensure staff delivered the highest standards of performance and achieved the objectives of the business. • Building and managing relationships with clients and service providers. • Driving repeat business through the creation and implementation of customer relationship management strategies and initiatives including guest recognition and loyalty programs. • Assisting in management of financial aspects of the reservations department, including planning and administering budgets, reviewing sales and activity reports, and other performance data to measure productivity, expenditure and goal achievement and to determine areas needing cost reduction and improvement. • Coordinating and managing corporate, group and VIP guests’ reservations and events, including event planning, budgeting, organizing event logistics, communicating event requirements effectively across the company, managing staff and suppliers, and conducting post-event debriefs and evaluations. Show less

    • Operations Staff - Events
      • Jun 2011 - Jun 2012

      • Creating, planning, organizing and promoting special events and promotions at the restaurant to drive patronage, revenues and profits. • Undertaking research and planning for events, developing event concept and program. • Planning and managing event logistics including labor and material needs and food and beverage program. • Creating and administering budgets for events, forecasting event costs and profitability, negotiating discounts and special deals as appropriate, approving expenditures, and reconciling event spend and income against budget. • Managing and directing staff in set up, execution and breakdown of events ensuring adherence to safety measures and licensing and permit restrictions. Show less

    • Australia
    • Events Services
    • 1 - 100 Employee
    • E-Team
      • 2011 - 2012

      • Successfully managed volunteer and staff teams onsite in set up, execution and breakdown of events ensuring safety, licensing and permit restrictions were met in a timely manner. • Delivering exceptional customer service ensuring clients, vendors and public expectations were exceeded. • Facilitating effective conflict resolution strategies and successfully implementing onsite changes.

    • Internship
      • Sep 2011 - Nov 2011

      • Successfully managed volunteer and staff teams onsite in set up, execution and breakdown of events ensuring safety, licensing and permit restrictions were met in a timely manner. • Delivering exceptional customer service ensuring clients, vendors and public expectations were exceeded. • Facilitating effective conflict resolution strategies and successfully implementing onsite changes.• Efficiently handling multiple tasks in research, logistics, planning, budgets, preparation, project management and staging of events. Show less

    • Operations Staff (Events)
      • Oct 2008 - Jun 2011

      Serving as venue host for special events and promotions. • Handling event inquiries and assisting with event planning. • Monitoring events to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise. Serving as venue host for special events and promotions. • Handling event inquiries and assisting with event planning. • Monitoring events to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise.

    • Retail Manager
      • Mar 2006 - Oct 2008

      Managing and directing all aspects of retail store operations across three Lorna Jane stores to ensure an outstanding customer experience while maximizing sales and productivity and meeting (or exceeding) financial goals. • Leading a team of store employees to create and maintain a selling environment that was focused on customer service and achieving business goals and targets. • Developing and implementing strategies, policies and procedures for the efficient operation of the stores including sales, customer service, personnel practices, safekeeping of funds and property, security, merchandising and promotions, record-keeping procedures, and overall maintenance of the stores. • Overseeing the management of daily accounts and banking, ensuring adequate cash flow, overseeing payroll administration, and liaising with banking and finance representatives regarding business banking needs. • Liaising with store managers and stockists regarding budgets, sales forecasting, marketing plans, order fulfilment, stocktake, and inventory management. • Overseeing inventory and supplier management, including maintaining inventory controls. • Recruiting, interviewing and hiring staff and directing workforce management to ensure optimum staffing. • Conducting staff training and providing feedback on performance to ensure optimal employee performance and achievement of goals and targets. • Assisting with marketing and promotions including media outreach, advertisements, and instore promotions. Show less

    • Australia
    • Spectator Sports
    • Professional Cheerleader
      • 2005 - 2006

      Professional Cheerleader for The Sydney Roosters National Rugby League Team. Professional Cheerleader for The Sydney Roosters National Rugby League Team.

Education

  • APM College of Business and Communication
    Bachelor of Business, Event Management
    2011 - 2013
  • Australian Sports Commission
    Community Coach Accreditation, Dance
    2008 - 2008
  • National Institute of Dramatic Arts
    Musical Theatre, Singer, Dancer, Actor
    2005 - 2005
  • Queensland University of Technology
    Bachelor of Creative Industries, Drama
    2004 - 2004

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