Experience

Crave Cookies

• Food and Beverage Retail
• 1 - 100 Employee

• Owner / Operator

  • May 2019 - Present

  *Responsible for development of store operations of loaded soda drive thru and menu introduction of a freshly baked cookie operation employing a staff of 21 (www.cravecookies.com) * Implemented a successful catering and events program (catering@cravecookies.com (801) 429-9714) *Responsible for development of store operations of loaded soda drive thru and menu introduction of a freshly baked cookie operation employing a staff of 21 (www.cravecookies.com) * Implemented a successful catering and events program (catering@cravecookies.com (801) 429-9714)



HandRaise.co, Insanely Easy B2B Prospecting

• Holladay, UT

• Chief Operating Officer

  • Oct 2012 - Present

  Conceptualized and launched a business solution to B2B lead generation. Drove aggressive marketing campaigns with a committed team of professionals to provide clients with additional sales generation to achieve critical growth metrics of performance without diverting focus from core business sales opportunities. *Developed a customized approach to offloading business development and prospecting with identification, targeting and creation of new business sales opportunities with Sales Force CRM. *Pioneered introduction of proprietary software to handle the first touch of emailed prospects. *Managed sales outreach, client acquisition, engagement and retention. *Responsible for all corporate accounting functions and preparation of strategic business plan, implementation and analysis of performance to achieve sustainable corporate growth. Show less



Jorgenson Companies

• Salt Lake City, UT

• Chief Financial Officer

  • Mar 2016 - Aug 2017

  Complete financial turnaround of an $18 million international distributor and installation company of specialty metal fabrication machinery outsourced from Turkey and Taiwan with multi-state warehouse representation. * Created financial templates to improve the accuracy of monthly financial reports, reducing monthly dates of closing by 10 days and tying critical G/L subsidiary ledger accounts to General Ledger. *Overhauled corporate operations to achieve savings of $1.2 million annualized in first 10 months. *Provided executive leadership and team building with critical recommendations and implemented key metrics of performance to achieve departmental accountability and financial profitability. *Redesigned inventory controls and pricing targets for an 18,000 stock item inventory and improved contribution margin from 35% to 42% with Microsoft Dynamics GP and Sales Pad software. *Managed commercial banking relationships / compliance with outside audit firms. Show less



Boswell Wasatch Mill, subsidiary of Wasatch Acquisitions & Capital

• Springville, UT

• Vice President of Operations

  • Aug 2012 - Apr 2013

  Selected by company ownership to take financial reins of a $15 million commercial cabinetry manufacturer and installer and play a pivotal role in the transformation of a complete financial turnaround. *Dramatically increased monthly cash flow by eliminating a $360K burn rate in first 90 days, *Re-engineered purchasing processes saving $60K in inventory processing errors and providing critical points of inventory control and accountability.. *Managed financial and operating processes to achieve accurate and timely preparation of financial statements to facilitate the process of strategic decision making and change. *Established proficiency in the development, maintenance and effective communication of required policies to achieve critical corporate goals and objectives. *Mentored the support team with the ability to communicate a clear and compelling value of unparalleled products and services through the development of value in trusted client relationships. *Developed the talents of a cross functional team of supervisors and managers which assured a superior quality of measurable results and timely performance. *Championed the introduction of production quality standards, and systems improvement which dramatically reduced production remakes by 40% and fostered 100% work force collaboration. *Project management for a 250 multi-unit new construction including hands-on responsibility for coordination of timely delivery and installation of outsourced cabinetry and counter-tops. Show less



Utah Technology Council (UTC)

• Salt Lake City, UT

• Senior Director of Business Development and Member Relations

  • Oct 2011 - Jul 2012

  Executive business development responsibility for a 510 member non-profit organization focused on sharing “Best Business Practices” and developing trusted relationships with C-Level Executives in Life Science and High Tech business entities. • Achieved sales revenue of 128% of budget and dramatically expanded Affinity Program of Corporate Partnership cost savings to Council membership with a 20% increase of member-to-member business solutions. * Revolutionized efforts for member acquisition, engagement and increased retention by 20% through effective management of member service levels and cost effective programs * Spearheaded preparation of annual Membership Development Budget and drove execution with strategic membership collaboration to maximize budget performance. Show less



Vermax Acquisition, Inc. dba Dakota Mill & Cabinets, Inc.

• Ogden, UT

• President and CEO, Senior Vice President of Operations

  • 1996 - Sep 2011

  P&L responsibility for three diverse custom cabinetry mill and countertop manufacturin facilities occupying over 60,000 square feet of production space and generating $12 million in annual revenue. Provided cross-functional management for 6 managers and general oversight of 120 employees • Spearheaded the acquisition and turn-around management of two complementary product manufacturing entities that contributed annualized profits of $150K through the replacement of inefficient managers, elimination of “non value added” staff and a strong collaborative commitment and accountability to new manufacturing plans and systems. • Overhauled operational performance metrics with the development of an executive committee that established a synergistic, teamwork-based culture, restructured an outdated business model and executed a comprehensive corporate transformation that slashed operating and administrative expenses by $1.5 MM. • Launched a re-engineering of existing production process to a “Lean Manufacturing”, Six Sigma, discipline to dramatically reduce costs of production, leverage supply chain efficiencies, and energize required customer throughput by 40%. • Mentored 8 company sales personnel with collaborative team building and hands-on leadership and played an integral role in the explosive growth of profitability with a 400% increase in sales revenues through the introduction of innovative product offerings, strategic pricing models and the competitive development of major B2B accounts. * Initiated Human Resource education including preventative training and OSHA required work place safety and implemented culture initiatives which reduced employee turnover by 25%.. • Established strategic alliances with key suppliers in complementary product markets that increased sales revenue by 20% and further developed integration of horizontal product offerings to achieve greater market segment penetration and brand recognition. Show less



Kasteller & Associates

• Salt Lake City, UT

• Senior Accountant

  • 1993 - 1996