Carlene Leonard
Head of Press and External Affairs at Abri Group- Claim this Profile
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Credentials
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Diploma in Public Affairs Managent
PRCAFeb, 2022- Sep, 2024
Experience
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Abri Group
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United Kingdom
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Non-profit Organizations
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400 - 500 Employee
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Head of Press and External Affairs
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Oct 2020 - Present
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Radian Group Ltd
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Retail Office Equipment
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Assistant director: Communications, marketing & public affairs at Radian Group Ltd
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Nov 2017 - Oct 2020
Leading a high-performing and passionate team to deliver strategic communications and public affairs both internally to colleagues and externally to our customers and stakeholders.
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Head of Communications and Public Affairs
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May 2016 - Nov 2017
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Remarkable Group
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New Zealand
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Professional Training and Coaching
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Associate Director (Public Affairs)
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Oct 2011 - May 2016
Part of the senior management team, reporting directly to the Board, with responsibility for teams in Bristol, Cardiff, Manchester and London. - Established a new office in Manchester - Provided leadership and strategic direction to the wider public affairs team - Company lead on two national accounts, McCarthy & Stone Retirement Lifestyles and Aldi Stores UK, responsible for strategic direction and consultation and engagement strategies - Producing, managing and implementing strategic public affairs campaigns, both nationally and regionally for clients in the house building sector
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Natural Enterprise
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Food and Beverage Services
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Business Development and Communications Manager
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Apr 2009 - Oct 2011
Responsible for increasing business and economic intelligence, appraising business plans for European Funding, managing 20,000 sq ft of serviced office space. - Implementing the re-brand following a merger -Created and managed a Business Barometer survey providing a snapshot of the economy for stakeholders Responsible for increasing business and economic intelligence, appraising business plans for European Funding, managing 20,000 sq ft of serviced office space. - Implementing the re-brand following a merger -Created and managed a Business Barometer survey providing a snapshot of the economy for stakeholders
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Into the blue
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Musicians
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Senior Account Manager
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Oct 2006 - Apr 2009
A sports marketing, PR and events company. Responsible for Volvo Car UK’s national sports sponsorship account. - Producing and implementing an activation and PR plan in line with the client’s national and global strategies - Contract management and negotiation - Hosted global media events and journalists A sports marketing, PR and events company. Responsible for Volvo Car UK’s national sports sponsorship account. - Producing and implementing an activation and PR plan in line with the client’s national and global strategies - Contract management and negotiation - Hosted global media events and journalists
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Enterprise Hub Manager
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Jan 2003 - Sep 2006
- Developing a composite sector on the Isle of Wight by building relationships with businesses, encouraging collaborative ventures as well as identifying training needs and solutions to address them - Responsible for project managing South East England Development Agency’s (SEEDA) ‘Make Your Mark’ initiative by working with local high school students and engaging them in business development activities - Developing a composite sector on the Isle of Wight by building relationships with businesses, encouraging collaborative ventures as well as identifying training needs and solutions to address them - Responsible for project managing South East England Development Agency’s (SEEDA) ‘Make Your Mark’ initiative by working with local high school students and engaging them in business development activities
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Education
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Beresford House
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University of West London