Carleen T.
Copywriter at WebSightSEO- Claim this Profile
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Bio
Credentials
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The fundamentals of Digital Marketing
GoogleJun, 2023- Nov, 2024 -
Content Marketing
HubSpot AcademyJun, 2023- Nov, 2024
Experience
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WebSightSEO
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South Africa
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Advertising Services
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1 - 100 Employee
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Copywriter
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Jul 2021 - Present
Researching current trends and content types to stay up-to-date with the latest industry practices and consumer preferences. Creating compelling and engaging content for various marketing channels, including content marketing, social media platforms, and blogs. Conducting research to gather information and data for content creation, ensuring accuracy and credibility. Incorporating SEO principles into website and social media content to improve search engine visibility and drive organic traffic. Writing informative and engaging articles on industry trends, providing valuable insights to the target audience. Crafting SEO-focused copy that aligns with digital marketing strategies, leveraging keywords and optimising content for search engines. Collaborating with content strategists and marketing strategists to develop effective content plans that align with business objectives. Adapting writing styles, tone, and voice to suit different clients and industries, maintaining consistency and brand identity. Creating compelling meta descriptions that entice users to click through to the website and improve search engine click-through rates. Collaborating with web developers and designers to ensure website copy is aligned with user experience and design elements. As a copywriter, my responsibilities span various aspects of content creation. I am involved in conducting research, implementing SEO optimization techniques, devising digital marketing strategies, and planning content. My expertise lies in crafting engaging copy and adapting writing styles to cater to different industries. Show less
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Self-employed
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Madrid Area, Spain
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Tefl English teacher
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Jun 2019 - Dec 2021
Teaching and tutoring English to students of various levels in Madrid and through online platforms. Conducting research and creating lesson plans tailored to meet students' needs and goals. Setting clear learning objectives and monitoring students' progress. Providing specialised tutoring for exams such as TOEIC, TOEFL, and IELTS. Assisting students with debating, conversational skills, and academic writing. Teaching effective time management strategies. Conducting online classes using digital platforms. Managing the classroom environment and fostering a positive learning atmosphere. Assessing students' performance and providing constructive feedback. Show less
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Red Umbrella Bespoke HealthCare Ltd
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United Kingdom
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Mental Health Care
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1 - 100 Employee
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Content Writer
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Sep 2018 - Sep 2020
Research: Conducting comprehensive research on various industries, target audiences, and current trends to gather relevant information and insights for creating high-quality content. Writing: Crafting engaging, SEO-optimised website content tailored to meet the specific needs and goals of each business. This entailed producing compelling headlines, informative blog posts, persuasive landing pages, and other web content. Editing: Ensuring accuracy, clarity, and coherence by reviewing and revising content. This involved proofreading for grammar, punctuation, spelling, and refining sentence structure and flow to enhance readability. SEO Tailoring: Implementing effective search engine optimisation techniques to improve website visibility and organic search rankings. This included incorporating relevant keywords, meta tags, and other on-page SEO elements to enhance the website's performance in search engine results. Brand Consistency: Maintaining a consistent voice, tone, and style across different content pieces to align with the brand identity and resonate with the target audience. Adhering to brand guidelines and adapting writing styles to suit diverse industries and client requirements were essential considerations. Lead Generation Focus: Developing content strategies and writing persuasive content to generate leads and drive conversions. This encompassed creating compelling calls-to-action, persuasive landing pages, and engaging email campaigns to encourage audience interaction and prompt desired actions. Content Optimisation: Analysing content performance using tools like Google Analytics to gain insights and identify areas for improvement. Utilising data-driven analysis, continuously adjusted content strategies and stayed updated with industry trends and best practices to enhance content effectiveness. Show less
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White Hat Gaming
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Malta
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Gambling Facilities and Casinos
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200 - 300 Employee
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Vip customer support
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May 2018 - 2019
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Customer Service Representative
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May 2017 - Jun 2018
I worked in customer service. I was then promoted to a VIP support Specialist in online gaming.
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i-to-i TEFL
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United Kingdom
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E-Learning Providers
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1 - 100 Employee
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TEFL teacher
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2018 - 2018
Completed 140 hour combined theory and practical TEFL course Completed 140 hour combined theory and practical TEFL course
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DigiOutsource
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South Africa
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Entertainment Providers
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700 & Above Employee
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Customer service host
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Aug 2015 - Dec 2015
Responding to customer queries through telephone, email, and online chats. Handling incoming and outgoing contacts in a multimedia environment with ownership and efficiency. Proactively solving problems during your shift. Demonstrating excellent time management and adherence to schedules. Undertaking additional tasks as assigned by managers or shift supervisors. Provided exceptional customer service, ensuring prompt and effective resolution of customer inquiries while maintaining professionalism across various communication channels. I was responsible for managing my time efficiently and addressing additional tasks as required by my supervisors. Show less
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Education
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Edinburgh Napier University, Shaw Academy
Associate's degree, Digital Marketing -
Bethelsdorp comprehensive high school
matric -
Austin Peay State University
Professional diploma, Marketing