Carl Derks

BBN Marketing Architect at Referro B2B Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Brabantine City Row
Languages
  • Engels Professional working proficiency
  • Duits Professional working proficiency
  • Frans Elementary proficiency

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5.0

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Jeroen Hendriks

I have met Carl several years ago and have experienced him as a well rounded modern marketing

Rukshana Edwards

Carl was our go to person for expert CRM advise and collaboration. He was not only knowledgeable, but was able to provide deeper insights within CRM practices to better enhance our healthcare B2B campaigns, and guarantee success. It was a pleasure to work with Carl, he was always positive and came with new ideas and suggestions.

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Credentials

  • Eloqua Product Master
    Oracle
    Jun, 2013
    - Nov, 2024

Experience

  • Referro BBN The Netherlands - International B2B marketing agency
    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • BBN Marketing Architect
      • Feb 2010 - Present

      - Business - Sales Development, explore, evaluate and capitalize on present and new accounts- Consulting C-levels and sales and marketing management on branding and strategy of A-brands- Developed for several accounts a strategy and plan on branding, communication and business development.- End to End management on data driven campaigns for my national and international accounts as Eneco Energy SMB & Large Enterprise), CZ Large Enterprise, Holland Casino SMB, HAGER group etc.IT related projects: Philips Healthcare Digital Services, Proact Cloud Solutions System Integrator EMEA (for the last 5 years), Finalist (IT solutions), Proquro (Procurement software), Yellowstar (Logistic IT solutions), SSH (Cyber Security Software) etc.- Briefing and alignment internal teams (digital, communication, contentcreation, telemarketing,CRM, MA)- Deploying Go to Market campaigns with account management teams of accounts for several product launches with the goal to link communication to sales. From MQL to SQL. End to End management.- Building digital leadgen & leadnurturing flows / campaigns, creating content (flows), describing persona's & buyers journeys, executing strategy workshops, mapping CRM / Marketing automation flows, building Lead Score Models- Working on paid, earned and owned media campaigns.- Auditing customers on competitor level, audience insights, contactstrategies, existing communication, digital position, tooling, crm- Eloqua Product Master and familiar with basics of other MA tooling as Sharpspring and Inbox25- Experience with SugarCRM and Salesforce- Conducting workshops with stakeholders, research via interviews, paneldiscussions, feedbackloops

  • BBN - The World's B2B Agency
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • BDM of BBN Netherlands, the World's B2B Agency
      • Feb 2010 - Present

      The world's top agencies, strategically located in every theatre worldwide. One-thousand marketing, advertising, digital and PR specialists. One integrated, strategically aligned, best-of-the-best network with unparalleled knowledge, expertise and processes proven to generate excitement and deliver results for global B2B brands. Looking to take your brand or agency to the next level of success? Resist the ordinary with BBN.The World's B2B Agency The world's top agencies, strategically located in every theatre worldwide. One-thousand marketing, advertising, digital and PR specialists. One integrated, strategically aligned, best-of-the-best network with unparalleled knowledge, expertise and processes proven to generate excitement and deliver results for global B2B brands. Looking to take your brand or agency to the next level of success? Resist the ordinary with BBN.The World's B2B Agency

  • Philips
    • Netherlands
    • Hospitals and Health Care
    • 700 & Above Employee
    • Sr. Digital Campaign Manager / Lead Management Healthcare EMEA (via Referro)
      • Jun 2014 - May 2015

      Sr. Digital Campaign Manager working in the Digital Services Team for Healthcare:* Deploying Global Marketing Automation Campaigns via Eloqua* Managing/consulting Global Multi Touch Digital Campaigns* Coordinating on Marketing Automation and SFDC/CRM issues* Management and consulting stakeholders.* Developing workflows with stakeholders and agencies* Segmentation optimization* Design and execute A/B tests* Evaluating & reporting on campaigns on strategy, content, contactstrategy, timing and budget (what content, to what target group)* Giving workshops to stakeholders on CRM and MA* Working on several projects (IP Warming, Migration and internal Menucards/SLA's)* Reporting on campaigns and projects* Working on jobrole descriptions, integration scenario's, broadcastmanagement

  • Schouten & Nelissen
    • Netherlands
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Manager ISBW
      • Aug 2008 - Jan 2010

      - Managed a marketing team for ISBW, working on a new 5 year mar-com strategy.- Budgetowner of a Advertising and Media budget. Allocated budget to each targetgroup BTB and BTC based on markets status and potential- Managed the hiring and contract negotiations with external partners such as Advertising, Media, Content creation, Telemarketing agencies.- Led a team of 4 people (crm, digital, content and pr)- Develop and manage, based on market analysis, trends and customer insights, an integral compelling marketing strategy/business per product in line with overall segment plan.- Propose the integral roadmap, integral business projects, alliance strategy, education-adoption-training direction, a communication strategy per product, prioritized on growth and profitability - Accountable for defining, building and launching profitable products- Define the commercial launch strategy of new products- Build co-operation with key customers via clientteams and panels- Perfomance metrics: NPS, Market share, Price realization, % Sales from new products

  • Upstairs Traprenovatie
    • Netherlands
    • Retail
    • 1 - 100 Employee
    • Marketing & Communication Manager Europe
      • Sep 2005 - Aug 2008

      - Developed a national and international marketing and communication strategy for 3 years.- Managed a marketing, communication and telemarketing team- Budgetowner of a Advertising and Media budget. Allocated budget to each market based on markets’ status and potential- Managed the hiring and contract negotiations with external partners such as Advertising, Media, Content creation, Telemarketing and digital agencies.- Led a team of 10 people (telemarketingmanagers, crm, digital, content and pr)- Develop and manage, based on market analysis, trends and customer insights, an integral compelling marketing strategy/business per product in line with overall segment plan.- Propose the integral roadmap, integral business projects, alliance strategy, education-adoption-training direction, a communication strategy per product, prioritized on growth and profitability - Accountable for defining, building and launching profitable products- Define the commercial launch strategy of new products- Development and management of integral roadmaps and strategy to several new countries as Belgium, Germany and the UK

  • NCOI Opleidingen
    • Netherlands
    • Education Administration Programs
    • 200 - 300 Employee
    • Product Manager Scheidegger
      • Oct 2001 - Sep 2005

      Develop and manage, based on market analysis, trends and customer insights, an integral compelling marketing strategy/business per product in line with overall segment plan.- Propose the integral roadmap, integral business projects, alliance strategy, education-adoption-training direction, a communication strategy per product, prioritized on growth and profitability - Accountable for defining, building and launching profitable products- Define the commercial launch strategy of new solutions products- Build co-operation with key customers via clientteams and panels

  • ABCenter ICT Opleidingen
    • Businessdevelopment manager Education BtB
      • 1999 - 2001

      - Develop and implement business development strategies- Business Development, explore, evaluate and capitalize on present and new business- Develop and execute sales & marketing programs- Improve and expand the business relationship with existing customers- Closely partner with other functional teams, including sales & marketing, productmanagement and education - Develop and implement business development strategies- Business Development, explore, evaluate and capitalize on present and new business- Develop and execute sales & marketing programs- Improve and expand the business relationship with existing customers- Closely partner with other functional teams, including sales & marketing, productmanagement and education

  • Almanova Werkmeubel Industrie / Almat Keukens
    • Head of Marketing
      • 1995 - 1999

      - Managed a marketing and a telemarketing team- Budgetowner of a Advertising and Media budget. - Led a team of 6 people (crm, digital, content, creative and pr) - Managed a marketing and a telemarketing team- Budgetowner of a Advertising and Media budget. - Led a team of 6 people (crm, digital, content, creative and pr)

  • EuroRelais
    • Netherlands
    • Travel Arrangements
    • 1 - 100 Employee
    • Sales executive
      • Jun 1990 - Jun 1995

      Telefonisch Verkoop/Verhuur, Databasebeheer (CRM opbouw), Marketing, Productontwikkeling, Klachtmanagement, Events Telefonisch Verkoop/Verhuur, Databasebeheer (CRM opbouw), Marketing, Productontwikkeling, Klachtmanagement, Events

Education

  • Schouten & Nelissen
    Post bachelor, PHBO Hogere Bedrijfskunde / Pre-MBA program
    2009 - 2010
  • NCOI Opleidingen
    HBO Hoger Management
    2004 - 2006
  • NCOI Opleidingen
    NIMA B, Opleiding Marketing Management
    1992 - 1993

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