Carl Charbel
Director of Digital Marketing and Ecommerce at L'actualité- Claim this Profile
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English Full professional proficiency
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French Native or bilingual proficiency
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Arabic Professional working proficiency
Topline Score
Bio
Maude Belanger
I’m lucky to have worked with Carl on various projects related to Marketing Automation for 2 years. Working with him is such a pleasure: he is gifted with outstanding organizational skills and is a great communicator. His ability to divide complex projects into clear actionable items, his strategic vision and his ability to coordinate many requests involving multiple stakeholders each with different objectives makes him a very valuable asset to any organization. Add on top of this a great dose of positivity and you get the reason why I’d say
LinkedIn User
It's rare that you come across people like Carl, fast learner, impressive problem solving skills, decisive being always ahead of the curve quite refreshing. I had the pleasure of working with Carl for a two years in LCI collaborating on several engagements. I was particularly impressed by Carl's ability to engage with his stakeholders to address their requirements driving them in the right direction. Carl would be an asset to any team.
Maude Belanger
I’m lucky to have worked with Carl on various projects related to Marketing Automation for 2 years. Working with him is such a pleasure: he is gifted with outstanding organizational skills and is a great communicator. His ability to divide complex projects into clear actionable items, his strategic vision and his ability to coordinate many requests involving multiple stakeholders each with different objectives makes him a very valuable asset to any organization. Add on top of this a great dose of positivity and you get the reason why I’d say
LinkedIn User
It's rare that you come across people like Carl, fast learner, impressive problem solving skills, decisive being always ahead of the curve quite refreshing. I had the pleasure of working with Carl for a two years in LCI collaborating on several engagements. I was particularly impressed by Carl's ability to engage with his stakeholders to address their requirements driving them in the right direction. Carl would be an asset to any team.
Maude Belanger
I’m lucky to have worked with Carl on various projects related to Marketing Automation for 2 years. Working with him is such a pleasure: he is gifted with outstanding organizational skills and is a great communicator. His ability to divide complex projects into clear actionable items, his strategic vision and his ability to coordinate many requests involving multiple stakeholders each with different objectives makes him a very valuable asset to any organization. Add on top of this a great dose of positivity and you get the reason why I’d say
LinkedIn User
It's rare that you come across people like Carl, fast learner, impressive problem solving skills, decisive being always ahead of the curve quite refreshing. I had the pleasure of working with Carl for a two years in LCI collaborating on several engagements. I was particularly impressed by Carl's ability to engage with his stakeholders to address their requirements driving them in the right direction. Carl would be an asset to any team.
Maude Belanger
I’m lucky to have worked with Carl on various projects related to Marketing Automation for 2 years. Working with him is such a pleasure: he is gifted with outstanding organizational skills and is a great communicator. His ability to divide complex projects into clear actionable items, his strategic vision and his ability to coordinate many requests involving multiple stakeholders each with different objectives makes him a very valuable asset to any organization. Add on top of this a great dose of positivity and you get the reason why I’d say
LinkedIn User
It's rare that you come across people like Carl, fast learner, impressive problem solving skills, decisive being always ahead of the curve quite refreshing. I had the pleasure of working with Carl for a two years in LCI collaborating on several engagements. I was particularly impressed by Carl's ability to engage with his stakeholders to address their requirements driving them in the right direction. Carl would be an asset to any team.
Credentials
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Google AdWords Certification
GoogleSep, 2018- Nov, 2024 -
Email Marketing
HubSpot AcademyApr, 2017- Nov, 2024 -
Google Analytics Individual Qualification (IQ)
GoogleFeb, 2017- Nov, 2024 -
Advanced Google Analytics
GoogleApr, 2017- Nov, 2024
Experience
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L'actualité
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Canada
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Newspaper Publishing
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1 - 100 Employee
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Director of Digital Marketing and Ecommerce
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Jun 2021 - Present
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FlightHub
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Travel Arrangements
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100 - 200 Employee
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Product Manager
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Nov 2020 - May 2021
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LCI Education
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Canada
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Education Administration Programs
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100 - 200 Employee
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Lead Product Manager
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Dec 2019 - Nov 2020
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Product Manager, Marketing Automation
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Nov 2018 - Nov 2019
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Digital Marketing Strategist, SEM and Social
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Jun 2017 - Nov 2018
In charge of LCI Education Network’s flagship digital media and analytics accounts, managing a 7-digit advertising budget throughout my tenure • Increased lead generation by avg. 70% while decreasing costs-per-lead by avg. 50% year-over-year• Created winning cross-channel digital strategies for branding, lead generation, events registration and remarketing purposes• Experimented with new channels and ad formats, finding untapped opportunities to increase reach and engagement• Worked in an agency context, delivering outstanding service levels to all the accounts I managed• Lead multiple advanced analytics projects to forecast pipeline thickness and future enrollment volumes with the aim of adjusting our marketing and sales initiatives early and quickly• Reported on key performance metrics and optimized campaigns and investments accordingly• Acted as the representative of the digital marketing department during the network's Global CRM upgrade project Show less
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NestReady
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United States
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IT Services and IT Consulting
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Growth Marketer
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Jul 2016 - Jun 2017
NestReady (formerly Navut) is a vertical SaaS specializing in real estate technology. • Overall responsibility for implementing, measuring and optimizing NestReady's marketing efforts using both vendor-specific dashboards (Google, Facebook, Adroll), and HubSpot CRM. • Leveraged data to map the user's journey from visitor-to-lead-to-SQL, maitaining metric reports on campaign effectiveness, channel effectiveness, and ROI. • Assisted with defining data segments and configured/executed timely and trigger-based campaigns. • Set up marketing automation workflows by creating personalized user journeys based on past user actions and key behaviors. • Oversaw all processes related to segmentation, data uploads, email automation and campaign configuration. • Optimized conversion rates through calls-to-action, lead magnets, landing pages, and email automation. • Created the measurement and implementation plans for Google Analytics. Show less
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Weskonva.ca
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Canada
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Online Audio and Video Media
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User Acquisition Specialist
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May 2014 - Jun 2016
Weskonva.ca is a Montreal-based mobile app, voted ‘Top 5 best restaurant apps’ on MTL Blog. • Managed social media communication, differentiating content across social networks using social publishing best practices. • Monitored and interacted with leads and responded to user requests and feedback. • Optimized the website for search engines (On-site SEO), collaborating closely with the web developer. • Created and launched Facebook ad campaigns to increase app downloads and build brand awareness. • Defined, tested and optimized our user personas, and worked closely with the web developer and graphic designer to create a relevant and unique user experience (UX). • Built brand recognition and gained notoriety by proactively seeking media coverage on relevant blogs (MTL Blog, Geekbequois) and a feature on Virgin Radio as ‘Montreal’s coolest new app’. Show less
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Education
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2010 - 2012
Concordia University
Bachelor of Commerce (B.Comm.), Marketing -
1994 - 2008
Collège de l'Athénée de Beyrouth
Baccalauréat Français, Mathematics
Community
