Experience

Integrated Dental Marketing

• Australia
• Advertising Services
• 1 - 100 Employee

• Owner

  • Feb 2001 - Present

  Integrated Dental Marketing (IDM) is one of the world’s foremost marketing companies dedicated to helping dental professionals grow their practice. As we are based in Sydney the majority of our clients are in Australia, however we have also worked with dentists in North America, Singapore and the UK. Our services are predominately based around internal and external marketing and include:- • Web Design • Search Engine Optimisation • Pay Per Click Advertising • Brochure Design • Direct Mail • Social Media • Logo and Brand Development • Patient Education Collateral • Recall Systems • Ad Design and Campaign Planning • Signage • Trade Mark Advice • Copywriting • Video Production Since inception we have employed in-house dental professionals to ensure the highest standard or accuracy and relevance to our marketing material. This in-house knowledge coupled with high level copywriting skills, award winning designers and a strong sales and marketing background allows us to deliver tailored and highly productive campaigns for our clients.



Marketing Dentistry Institute

• Founder

  • Jan 2014 - Present

  The Marketing Dentistry Institute (MDI) has presenting some of the greatest minds in dentistry to the Australian dental profession. Dr Bill Dorfman, Dr Mark Costes, Dr Howard Farran, Dr Mike Abernathy and many more. Dr David Penn, founder of the Post Graduate School of Dentistry and Ernst & Young entrepreneur of the year is our regular MC and the format of the event provides practice management workshops in conjunction to the main speakers. Due to COVID , no live events are currently planned, but MDI will be back as soon as international travel allows.



Burroughs Consulting Group (BCG)

• Managing Director

  • Apr 2008 - Present

  Burroughs Consulting Group (BCG) has been created to cater to for the ever increasing requests for personal one on one coaching and staff training from the clients of the marketing companies I manage. Traditionally, I have provided my clients with the marketing tools they need to help grow their businesses but now through BCG I can provide ongoing support and advice. BCG provides “Front Line” skills including:- • Business Planning • Sales Training • Customer Service Skills • Personal Development and Objective Setting • Detailed Marketing Plans We have built a niche helping professionals and our clients include Doctors, Dentists, Optometrists, Chiropractors and Financial Advisors. We also have strong skills in Retail and Direct Sales Teams.



ID-Marketing

• Colombia
• Advertising Services

• Owner

  • Feb 2007 - Present

  ID-Marketing is a highly dynamic creative agency. Its purpose is to provide the SME sector with full agency services, but without the big ticket price associated with the major Ad Agencies. Our clients include a major Sydney Charity, On-line Florists, Financial Services groups a major Retailer and even a Toffee Apple manufacturer. I find this highly interesting work as it offers a level of diversification from my medical and dental clients. ID-Marketing is a highly dynamic creative agency. Its purpose is to provide the SME sector with full agency services, but without the big ticket price associated with the major Ad Agencies. Our clients include a major Sydney Charity, On-line Florists, Financial Services groups a major Retailer and even a Toffee Apple manufacturer. I find this highly interesting work as it offers a level of diversification from my medical and dental clients.



Kikada Lane Dental

• Australia
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Marketing

  • Nov 2017 - Sep 2022

  Founded in 2017 by Dr Peter Hughes, Kikada Lane Dental provides a unique alternative for Australian dental practice owners, by offering aligned corporate support that allows Practice Principals to maintain day to day control and focus on clinical services, whilst building superior level wealth creation through a genuine partnership. I joined as Director of Marketing at inception and helped with the individual marketing needs of the General and Specialist practices within the group. By early 2022 Kikada Lane was operating across four states, VIC, SA, NSW and QLD and growing rapidly.



Integrated Dental Laborotories

• United Kingdom
• Wellness and Fitness Services

• Owner

  • Sep 2008 - Dec 2020

  Integrated Dental Laboratories is a unique service that delivers high quality dental laboratory work at vastly reduced pricing to the Australian and New Zealand markets. Through strategic alliances with a few select overseas 'state of the art' laboratories we are able to provide dentists with a broad range of products and services, very high standards of work and highly competitive pricing. The dental laboratory industry is currently going through a revolution, one fuelled by digital impressions and milling machines that can produce work to an accuracy that could never be achieved by the human eye. IDLabs is committed to be at the forefront of this revolution and provide dentists with a broader range of laboratory options than they have previously been able to access.



Best Practice Services Pty Ltd

• Co-Founder

  • Jan 2015 - Aug 2017

  I am delighted to announce the formation of a new dental practice management consultancy business called 'Best Practice'. Working with joint founder Tracy Penn and a growing team of dental practice management experts, Best Practice has been designed to provide hands on - practice management solutions. I am delighted to announce the formation of a new dental practice management consultancy business called 'Best Practice'. Working with joint founder Tracy Penn and a growing team of dental practice management experts, Best Practice has been designed to provide hands on - practice management solutions.



Dental Partners

• Belgium
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Commercial Director

  • Apr 2007 - Dec 2011

  I co-founded a dental consolidation group called Dental Partners in early 2007. As wall as being the originator of the idea for Dental Partners, my role as Commercial Director was to help develop the financial incentive for the incoming dentists and to introduce suitable dentists to the group. Dental Partners has now purchased and integrated over 60 dental practices and is continuing to acquire more practices throughout Australia. In the second quarter of 2008 a majority shareholding was sold to the publicly listed New Zealand healthcare group Abano Ltd and through their involvement the business is going from strength to strength. I remained a major shareholder in Dental Partners until July of 2012 when Abano Healthcare acquired the remaining shares. I continued to provide services to the group via my company IDM until the group had a branding change to the current name of Maven Dental.



Smile Card

• United Kingdom
• Book and Periodical Publishing

• Managing Director

  • Feb 2004 - Oct 2006

  Smile Card was the very first patient finance system to be offered specifically for Australian dental patients. Once established the business was bought by a major financial institution and consolidated into their competing product. Smile Card was the very first patient finance system to be offered specifically for Australian dental patients. Once established the business was bought by a major financial institution and consolidated into their competing product.



Communiqué

• Estonia
• Public Relations and Communications Services
• 1 - 100 Employee

• Managing Director

  • Sep 1995 - Apr 2002

  Communiqué was my first commercial venture in Australia. It started as a single mobile phone store in Sydney in 1995 which I then grow to 26 stores across three states over a period of five years. The Sydney operation also had a wholesale arm and a substantial direct sales team. This business was built using Guerrilla marketing tactics long before the term was phrased and innovative and low cost direct marketing methods. Much of what I learnt during these expansive years I now use to help my current clients and the experience helps me relate directly to anyone trying to build a dynamic business from the ground up.