CARLA MOLETTE-OGDEN, Ph.D.
Group Strategy Director at Wunderman Thompson NA- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Eric Hyman
I met Carla when she was kind of on loan to our office from JWT Atlanta (we were at the time a separate unit of JWT). She joined us "temporarily" to work on a major new biz pitch. Sadly, we didn't win the account. But we came out ahead, because, we never let Carla go back! You see, she was so good and had made such a great impression on us all, that we convinced her to stay and keep working with our team. From there she was one of the primary people I worked with on new business pitches and new client accounts and her strategic and creative insight led us to a number of big wins and great campaigns. I've been friends with her since then and regularly call her for advice when I encounter a big strategic challenge. I think that is the way it is with a lot of people once they have had the good fortune of working with her.
Mary Field Wise, OMCP
Insightful. Intelligent. Intentional. Collaborator. Carla is just the person I seek when I am working through how to solve a client 's business challenge as she helps me look at things from every angle. Her passion for understanding the voice of the customer is contagious. She is a unique ability to get to the root of what makes our audiences tick -- generating insightful briefs which fuel powerful and strategic campaigns.
Eric Hyman
I met Carla when she was kind of on loan to our office from JWT Atlanta (we were at the time a separate unit of JWT). She joined us "temporarily" to work on a major new biz pitch. Sadly, we didn't win the account. But we came out ahead, because, we never let Carla go back! You see, she was so good and had made such a great impression on us all, that we convinced her to stay and keep working with our team. From there she was one of the primary people I worked with on new business pitches and new client accounts and her strategic and creative insight led us to a number of big wins and great campaigns. I've been friends with her since then and regularly call her for advice when I encounter a big strategic challenge. I think that is the way it is with a lot of people once they have had the good fortune of working with her.
Mary Field Wise, OMCP
Insightful. Intelligent. Intentional. Collaborator. Carla is just the person I seek when I am working through how to solve a client 's business challenge as she helps me look at things from every angle. Her passion for understanding the voice of the customer is contagious. She is a unique ability to get to the root of what makes our audiences tick -- generating insightful briefs which fuel powerful and strategic campaigns.
Eric Hyman
I met Carla when she was kind of on loan to our office from JWT Atlanta (we were at the time a separate unit of JWT). She joined us "temporarily" to work on a major new biz pitch. Sadly, we didn't win the account. But we came out ahead, because, we never let Carla go back! You see, she was so good and had made such a great impression on us all, that we convinced her to stay and keep working with our team. From there she was one of the primary people I worked with on new business pitches and new client accounts and her strategic and creative insight led us to a number of big wins and great campaigns. I've been friends with her since then and regularly call her for advice when I encounter a big strategic challenge. I think that is the way it is with a lot of people once they have had the good fortune of working with her.
Mary Field Wise, OMCP
Insightful. Intelligent. Intentional. Collaborator. Carla is just the person I seek when I am working through how to solve a client 's business challenge as she helps me look at things from every angle. Her passion for understanding the voice of the customer is contagious. She is a unique ability to get to the root of what makes our audiences tick -- generating insightful briefs which fuel powerful and strategic campaigns.
Eric Hyman
I met Carla when she was kind of on loan to our office from JWT Atlanta (we were at the time a separate unit of JWT). She joined us "temporarily" to work on a major new biz pitch. Sadly, we didn't win the account. But we came out ahead, because, we never let Carla go back! You see, she was so good and had made such a great impression on us all, that we convinced her to stay and keep working with our team. From there she was one of the primary people I worked with on new business pitches and new client accounts and her strategic and creative insight led us to a number of big wins and great campaigns. I've been friends with her since then and regularly call her for advice when I encounter a big strategic challenge. I think that is the way it is with a lot of people once they have had the good fortune of working with her.
Mary Field Wise, OMCP
Insightful. Intelligent. Intentional. Collaborator. Carla is just the person I seek when I am working through how to solve a client 's business challenge as she helps me look at things from every angle. Her passion for understanding the voice of the customer is contagious. She is a unique ability to get to the root of what makes our audiences tick -- generating insightful briefs which fuel powerful and strategic campaigns.
Experience
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Wunderman Thompson NA
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United States
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Advertising Services
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1 - 100 Employee
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Group Strategy Director
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Mar 2021 - Present
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TEAM OGDEN
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May 2020 - Present
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Research, Insights & Strategy
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Aug 2000 - May 2020
I led research, insights, and strategy for a wide variety of brands at: - Big Red Rooster, a JLL company (Atlanta), VP, Strategy (4/15 – 5/20) - Eric Mower + Associates (Charlotte and Atlanta), Senior Account Planner (3/11 – 3/15) - The Richards Group (Dallas), Brand Planning Director (11/09 – 10/10) - Fitzgerald + CO (Atlanta), VP, Senior Brand Planner (7/07 – 8/09) - JWT Communications, Entertainment & Technology, WPP (Atlanta), Strategic Planning Director (9/04 – 7/07) - J. Walter Thompson, WPP (Atlanta), Partner, Sr. Strategic Planner and Business Development Manager (8/00 – 8/04) Show less
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Higher Education
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Jun 1992 - Jul 2000
Assistant Professor (tenure-track), SUNY Stony Brook (8/1997 - 7/2000) * Conducted and presented research. * Taught political science classes to doctoral and undergraduate students. * Developed new course curricula – Legal Process and Social Structure (undergrad class); Nontraditional Elites in American Politics (graduate class). * Served on department and university committees for strategy, DEI, and hiring. * Participated in discipline professional activities (e.g. conference chair, grant evaluator, journal reviewer). Adjunct Instructor, Washington University in St. Louis (Summer 1995) * Taught undergraduate Civil Rights class. Teaching Assistant, Washington University in St. Louis (8/1992 - 5/1995) * Helped professors in managing content and logistics of their classes. Adjunct Instructor, Baltimore City Community College (Summer 1992) * Taught undergraduate Spanish 101 class. Show less
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Education
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Spelman College
B.A. (cum laude), Spanish Language and Literature -
Washington University in St. Louis
Ph.D., Political Science
Community
