Senior Business Development Manager

• Nov 2022 - Present

• The day-to-day management of clients' marketing campaigns • Pro-active leadership that encourages agency colleagues to perform to the best of their ability • Regular communication and liaison with clients at a senior level • The organization of client feedback • Generating accurate reports and status notifications • Pitching fresh and innovative ideas to clients • Completing projects to a specific schedule and within an agreed budget • Can interpret research data, write reports and make actionable recommendations • Develops and manages marketing campaigns from concept to completion through developing a project brief, working closely with internal partners to execute campaigns and analyze post-campaign data • Plans PR kits and communication with influencers • Develops sales strategies and approaches for various products and services, such as special promotions, sponsored events, etc. • Creates and implements social media strategies monthly • Prepares Monthly Social media plan including product features and copy and ensure brand consistency in copy through tone, voice, and terminology • Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience • Create actionable plans to both grow and maintain followers through popular social media platforms such as Instagram and Facebook • Increases the effectiveness of on-site search and navigation features Offline communications, marketing initiatives, and collaborations. • Sales target and wholesale business and institutional sales • Keeps all channels (website and social media accounts) updated with respect to enterprise product offerings and ongoing site operations and maintenance Show less

Digital Brand Manager

• Jul 2022 - Oct 2022

Responsible for the digital consumer experience across the entire enterprise (Philippines, Malaysia, Singapore and Indonesia) and its operations. Lead the overall brand, public relations, advertising, and content marketing strategy at ITG. BRAND & PR DEVELOPMENT • Responsible for the total brand reputation and company image of ITG. • Develop, implement and innovate brand management and customer experience processes across relevant platforms to enhance brand equity and accelerate growth across all product categories. • Drive long-term brand health and establishing strong relationships with key partners and organizations to execute these strategies: securing channel roles, innovating content strategy, PR, and Social Persona Development. • Oversee all public relations activities and marketing content initiatives, across multiple platforms and formats, to drive sales, engagement, retention, leads, and positive customer behavior throughout the entire ITG operations (Philippines, Malaysia, Singapore, and Indonesia). DIGITAL MARKETING MANAGEMENT & CONTENT MARKETING • Identifies and evaluates new technologies or methodologies based on performance data to better optimize marketing campaigns, email marketing, social media and display, search advertising, affiliations/partnerships, news, software reviews, Wikipedia and other media platforms. • Tasked to lead the digital team, which covers for all digital and UI/UX activities. • As manager, work with the digital team and will be the main liaison for all requirements that will be produced • Work cross-functionally with internal teams and external agencies to effectively execute impactful campaigns on time and within budget. • Manage the content writers / copywriters across the whole Regional Marketing Operations. Show less

PR & Communications Specialist

• Mar 2021 - Jun 2022

• Responsible for leading, executing, and managing the communication strategy based on the various representative segments’ needs and roles to drive identified KPIs • Plans communication timing for KPI behavior on appointment, title attainment, activation and volume sales • Strategizes communications timing, tool and content for national sales programs for sale leaders, representatives and field sales executives, Channel Operations Branch policies and procedures • Markets volume offers on planned or plus plan programs, changes in pricing and packaging and introduction of new celebrity, finance policies on credit line, status of stock availability • Drives awareness for Avon’s Corporate Social Responsibility, etc. • Communicates the digital programs and policies strategically Show less

Branding and Communications Specialist

• Nov 2018 - Feb 2021

For SYKES Australia In charge of all employer brand management (external) and employee engagement (internal) communications across various platforms. CONTENT CREATION & MANAGEMENT • Content Manager of the company's intranet • Responsible for creating, editing, proofreading, and evaluating internal & external content for various communication materials DIGITAL MEDIA MANAGEMENT • Planning, creation, implementation, monitoring, and analysis of content for all SYKES' social media accounts • Content planning and creation; content management; and data analytics PROJECT MANAGEMENT • Handles procurement activities for Branding & Communications' internal and external communication activities • Contributes articles to internal and external communications • Initiates FGDs with representatives in all levels of the organization regarding communication programs • Facilitates communication activities between internal requestors and retainer agencies Show less

Contributing Writer

• Oct 2018 - Oct 2019

• Writes articles for web and/or print based on data and research owned and provided by Lamudi Philippines Inc. • Conducts research online for additional information that may support or coincide with the data provided • Organizes material and complete writing assignment according to set standards regarding order, clarity, conciseness, style, and real estate terminologies • Writes articles for web and/or print based on data and research owned and provided by Lamudi Philippines Inc. • Conducts research online for additional information that may support or coincide with the data provided • Organizes material and complete writing assignment according to set standards regarding order, clarity, conciseness, style, and real estate terminologies

Deputy Account Manager

• Feb 2018 - Aug 2018

• Strategizes sales team's lead conversion and performance• Develops lead nurturing content• Maximizes leads coming from other teams, students, and partners• Hunts new and repeat business opportunities through phone calls, physical sessions, on ground activation for upsell to Corporate accounts• Finds prospective leads beyond the current marketing universe • Active in marketing demand generation through industry partners such as IMMAP, PANA, MSAP, and other partners • Manages opportunity pipeline• Looks for constant coaching opportunities to improve business quotient and digital capability Show less

Account Manager

• Jun 2017 - Jan 2018

PR Specialist

• Jan 2016 - May 2017

• Content Manager for the company's Intranet: The HCPH Portal • Prepares weekly and monthly reports for PH top-management and HQ in Prague • Does daily media monitoring using special tools for CEO and CEO-1 • Writes copies for internal and external purposes (e.g. Financial Literacy articles; print, social media and website contents) • Coordinates with other departments and suppliers to organize internal and external company events • Content Manager for the company's Intranet: The HCPH Portal • Prepares weekly and monthly reports for PH top-management and HQ in Prague • Does daily media monitoring using special tools for CEO and CEO-1 • Writes copies for internal and external purposes (e.g. Financial Literacy articles; print, social media and website contents) • Coordinates with other departments and suppliers to organize internal and external company events

PR Associate

• Sep 2014 - Sep 2015

• Assists in planning, developing and implementing PR strategies • Liaises with colleagues and key spokespeople • Liaises with and answer enquiries from media, individuals and other organizations via telephone and email • Does market research, write and distribute press releases to targeted media • Collates and analyzes media coverage • Writes and edits in-house magazines, case studies, speeches, articles and annual reports • Prepares and supervises brochure, handout, direct mail leaflet, promotional video, photograph, film and multimedia program productions • Devises and coordinates photo opportunities • Organizes events including press conferences, exhibitions, open days and press tours • Maintains and updates website information • Sources and manages speaking and sponsorship opportunities • Fosters community relations through events like open days and through involvement in community initiatives • Manages the PR aspect of a potential crisis situation Show less

Marketing Communications Writer

• Oct 2013 - Sep 2014

• Does marketing research and assist sales and marketing to determine effective advertisement campaigns to be used • Helps develop multimedia packages and various marketing collaterals for particular assignments • Drafts advertising/marketing concepts and copy of marketing campaign materials • Assists in planning, implementing, and evaluating marketing programs • Monitors, assists, and implements social media marketing initiatives • Crafts marketing and educational-oriented content • Writes weekly parenting blogs about raising kids in the digital age Show less

Web Content Writer

• Jul 2012 - Jul 2013

• Writes copy for an online environment including site content, banner advertisements, directed blogging, email newsletters etc. • Supports CRM initiatives with copy intended to persuade and drive readers to an action • Adapts offline materials for online purposes • Provides fresh content/copy for various international clients while making certain that all copy is genuine and unmatched • Provides custom copy based on user behavior and customer segments • Conducts research as needed for assigned writing projects Show less

Online Magazine Writer (Intern)

• Apr 2011 - Jun 2011

• Conducted research about men’s health to obtain factual information and authentic details, utilizing sources such as newspaper accounts, diaries, and interviews • Reviewed and submitted written topic for approval, and revises written material to meet the requirement of the supervisor • Conducted reviews and shared opinions on some iPhone Apps for men’s health & wellness • Wrote and submitted a total of 50 editorial topics • Conducted research about men’s health to obtain factual information and authentic details, utilizing sources such as newspaper accounts, diaries, and interviews • Reviewed and submitted written topic for approval, and revises written material to meet the requirement of the supervisor • Conducted reviews and shared opinions on some iPhone Apps for men’s health & wellness • Wrote and submitted a total of 50 editorial topics