Carla Marshall, APR, CFEE, IAP2
Communications Advisor at City of Burlington- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
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Spanish Elementary proficiency
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Czech Elementary proficiency
Topline Score
Bio
Alison Bondy
I had the pleasure of working with Carla at Conservation Halton. Initially hired to cover a maternity leave Carla quickly established herself as a leader in the marketing services team. She brought an excitement to marketing initiatives for the conservation areas and foundation. Recognizing a need, she lead the procurement process to hire a vendor to redesign the website and collaborated with all departments to ensure the new website would reach their customer engagement, communication and marketing goals. Her efforts updating the website were instrumental in improving our recruiting campaigns for staffing a large seasonal workforce. Calm under pressure, Carla seemed to effortlessly coordinate major events. Creative, organized, and passionate about everything she does – Carla was a joy to work with.
Kathleen Marks
Carla is highly organized, energetic and a joy to work with. We consider ourselves fortunate to have partnered with her on some wonderful events. In addition to being a key community partner Carla has also become a much valued and respected guest on our Morning Show. From conception to completion we are always confident that any festival Carla is involved with will be a huge success. We look forward to a long and fruitful partnership!
Alison Bondy
I had the pleasure of working with Carla at Conservation Halton. Initially hired to cover a maternity leave Carla quickly established herself as a leader in the marketing services team. She brought an excitement to marketing initiatives for the conservation areas and foundation. Recognizing a need, she lead the procurement process to hire a vendor to redesign the website and collaborated with all departments to ensure the new website would reach their customer engagement, communication and marketing goals. Her efforts updating the website were instrumental in improving our recruiting campaigns for staffing a large seasonal workforce. Calm under pressure, Carla seemed to effortlessly coordinate major events. Creative, organized, and passionate about everything she does – Carla was a joy to work with.
Kathleen Marks
Carla is highly organized, energetic and a joy to work with. We consider ourselves fortunate to have partnered with her on some wonderful events. In addition to being a key community partner Carla has also become a much valued and respected guest on our Morning Show. From conception to completion we are always confident that any festival Carla is involved with will be a huge success. We look forward to a long and fruitful partnership!
Alison Bondy
I had the pleasure of working with Carla at Conservation Halton. Initially hired to cover a maternity leave Carla quickly established herself as a leader in the marketing services team. She brought an excitement to marketing initiatives for the conservation areas and foundation. Recognizing a need, she lead the procurement process to hire a vendor to redesign the website and collaborated with all departments to ensure the new website would reach their customer engagement, communication and marketing goals. Her efforts updating the website were instrumental in improving our recruiting campaigns for staffing a large seasonal workforce. Calm under pressure, Carla seemed to effortlessly coordinate major events. Creative, organized, and passionate about everything she does – Carla was a joy to work with.
Kathleen Marks
Carla is highly organized, energetic and a joy to work with. We consider ourselves fortunate to have partnered with her on some wonderful events. In addition to being a key community partner Carla has also become a much valued and respected guest on our Morning Show. From conception to completion we are always confident that any festival Carla is involved with will be a huge success. We look forward to a long and fruitful partnership!
Alison Bondy
I had the pleasure of working with Carla at Conservation Halton. Initially hired to cover a maternity leave Carla quickly established herself as a leader in the marketing services team. She brought an excitement to marketing initiatives for the conservation areas and foundation. Recognizing a need, she lead the procurement process to hire a vendor to redesign the website and collaborated with all departments to ensure the new website would reach their customer engagement, communication and marketing goals. Her efforts updating the website were instrumental in improving our recruiting campaigns for staffing a large seasonal workforce. Calm under pressure, Carla seemed to effortlessly coordinate major events. Creative, organized, and passionate about everything she does – Carla was a joy to work with.
Kathleen Marks
Carla is highly organized, energetic and a joy to work with. We consider ourselves fortunate to have partnered with her on some wonderful events. In addition to being a key community partner Carla has also become a much valued and respected guest on our Morning Show. From conception to completion we are always confident that any festival Carla is involved with will be a huge success. We look forward to a long and fruitful partnership!
Credentials
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Accredited in Public Relations (APR)
Canadian Public Relations Society, Inc.Dec, 2019- Sep, 2024 -
C.F.E.E. (Certified Festivals and Events Executive)
I.F.E.A. (International Festivals and Events Association) -
IAP2 Certificate in Public Participation
International Association of Public Participation
Experience
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City of Burlington
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Canada
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Government Administration
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500 - 600 Employee
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Communications Advisor
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Mar 2014 - Present
- Develop, implement, measure and evaluate communication plans using R.A.C.E. for corporate projects and city departments. Current projects: Advertising management/buyer, Meltwater lead: media monitoring and evaluating, Joseph Brant Museum Redevelopment, New Provincial Offences Act (POA) courthouse move. Current departments: Capital Works, Fire/Emergency Management, I.T.S., Legal/Court.Past projects: 2014 Municipal Election, 2015 Pan Am Games, 2016 Municipal Innovators Community (MIC) Conference, Canada 150, Canada 150 Mosaic Mural. Past departments: Parks and Recreation, Clerks, Culture, Roads, Parks and Forestry. - Research, write and edit a variety of print, broadcast, web and electronic publications. - Proactively monitor and respond to media, social media and public interest issues.- Provide advice and support to departments in the planning and coordination of events and civic functions such as official ceremonies and openings. Show less
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Supervisor of Festivals & Events
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Mar 2010 - Mar 2014
• Managed event marketing, budget, revenue generation and targeted sponsorship strategies to increase public awareness, participation and variety• Chaired the Special Events Team and managed the coordination of event application submissions, selection criteria, event coordination and logistics, post-event evaluation, policy and procedure development and risk management measures• Responsible for scheduling, organizing, supervising and evaluating festivals and events including public events, attraction-based programs and facilities, and park visitor programs• Represented the Parks and Recreation department on corporate initiatives and teams, coordinated and oversaw projects, liaised with other sections and departments, other external agencies and interest groups• Developed Council reports, policies, business cases and recommendations• Responded to public, staff, elected officials and media inquiries Show less
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Waterfront Supervisor
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Dec 2006 - Mar 2010
• Developed and expanded programming, events, partnerships, marketing plans including advertising, signage programs, partnerships, tourism initiatives, media relations and web site content, and budget for The Waterfront at Downtown Burlington.• Represented The Waterfront in the media, community events, and presented at conferences• Recruited, trained, motivated, rewarded and supervised Waterfront program team• On site supervisor and liaison to restaurant management and operations team Show less
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Locomotion Communications & Public Relations Ltd.
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Canada
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Public Relations and Communications Services
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Part-time Freelance Associate
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Sep 2012 - Dec 2018
- Senior Communications Advisor for marketing & communications audit for National Healthcare Support NFP Organization. - Assisted Managing Partner with research, data collection, analysis, and client communications on marketing & communications audit for National Social Services Agency. - Senior Communications Advisor for marketing & communications audit for National Healthcare Support NFP Organization. - Assisted Managing Partner with research, data collection, analysis, and client communications on marketing & communications audit for National Social Services Agency.
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Conservation Halton
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Canada
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Environmental Services
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100 - 200 Employee
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Manager, Marketing Services
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Jun 2005 - Dec 2006
• Created and implemented marketing initiatives for conservation areas, watershed management and foundation including planning and budgeting • Supervised graphic specialists and ran graphics department • Copy-wrote and edited/proofread projects • Web master for corporate and Glen Eden web sites • Wrote RFP to hire and manage new supplier/contractor to revamp web sites. Asked to stay on to manage redevelopment of new sites. • Wrote, edited and distributed media releases. Acted as liaison to provide media access to parks Show less
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Direct Access Marketing Inc.
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Canada
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Advertising Services
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1 - 100 Employee
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Traffic/Project/Account/Creative Services Manager
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Mar 2004 - Jan 2005
• Managed creative department, photo shoots, sourced stock images, in-house photographer • Developed and managed processes, related forms and critical paths • Coordinated all departments and ran production meetings to ensure all timelines were met • Attended press approvals - advised account managers and clients as required • Managed creative department, photo shoots, sourced stock images, in-house photographer • Developed and managed processes, related forms and critical paths • Coordinated all departments and ran production meetings to ensure all timelines were met • Attended press approvals - advised account managers and clients as required
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Project Manager
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Nov 2001 - Oct 2003
• Strategized with account/creative director to create print advertising campaigns • Supervised and directed mac artists to bring campaign strategies to fruition • Attained record business from major client; provided superior customer service • Met or exceeded budget and timeline requirements • Strategized with account/creative director to create print advertising campaigns • Supervised and directed mac artists to bring campaign strategies to fruition • Attained record business from major client; provided superior customer service • Met or exceeded budget and timeline requirements
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Cadillac Fairview
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Canada
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Real Estate
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700 & Above Employee
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Marketing Director (Hillcrest), Promotions Manager (Toronto Eaton Centre)
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Aug 1998 - Nov 2001
• Planned and implemented marketing strategies targeting Cadillac Fairview’s goals • Strengthened existing relationships with tenants and community groups while exploring opportunities for new partnerships • Wrote media releases to inform community and media about redevelopment project • Oversaw marketing department including Customer CARE Centre while working with other departments for seamless operation of Hillcrest • Orchestrated special events and promotions for shopping centre and office towers • Supervised set-ups and strikes; hiring and managing of all temporary promotion staff, volunteers, and contractors • Oversaw production and placement of promotional and information signage • Managed re-design of web site with supplier • Motivated and coached Marketing Assistant to help her achieve goal of becoming Coordinator Show less
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Software Spectrum
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Software Development
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1 - 100 Employee
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Canada Marketing Coordinator
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1997 - 1998
• Developed and achieved Canadian channel marketing and budget KPIs for key Canadian CPG and B2B markets in partnership with major software companies (Microsoft, IBM, Adobe, etc.) and distributors • Developed and achieved Canadian channel marketing and budget KPIs for key Canadian CPG and B2B markets in partnership with major software companies (Microsoft, IBM, Adobe, etc.) and distributors
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Loaned Representative
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1997 - 1998
Liaised with companies to create fundraising campaigns and events to raise money for United Way in the workplace Liaised with companies to create fundraising campaigns and events to raise money for United Way in the workplace
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Client Services Assistant
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1995 - 1997
desktop publishing, web content writing & coordination, event planning, direct mail coordination. desktop publishing, web content writing & coordination, event planning, direct mail coordination.
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Education
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2013 - 2015
McMaster University DeGroote School of Business
City of Burlington Leadership Program -
2012 - 2015
McMaster University
Public Relations Diploma, Public Relations, Advertising, and Applied Communication -
1993 - 1994
George Brown College
Certificate, Advertising Design -
1990 - 1994
Ryerson University
B.A.A., Still Photographic Arts/Communication
Community
