Carla Garcia Varo

Press & PR Manager at Romualda
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Contact Information
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • Spanish Native or bilingual proficiency
  • Catalan Native or bilingual proficiency
  • English Full professional proficiency

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Izzy Short

Carla is such a hard worker, it was such a pleasure to work with someone who was passionate and full of ideas. Hope we get so work together again soon!

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Experience

    • Spain
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Press & PR Manager
      • May 2023 - Present

      Responsable de relaciones públicas de la marca. Organización de campañas y eventos. Campañas y colaboraciones con influencers. Colocación de producto en prensa. Responsable de redes sociales. Gestión y creación del contenido. Responsable de relaciones públicas de la marca. Organización de campañas y eventos. Campañas y colaboraciones con influencers. Colocación de producto en prensa. Responsable de redes sociales. Gestión y creación del contenido.

    • Spain
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Account Strategy
      • Nov 2022 - Apr 2023

      Asistencia en campañas de prensa y eventos de las cabeceras. Análisis de las redes sociales y gestión de informes y comprobantes del contenido. Asistencia en campañas de prensa y eventos de las cabeceras. Análisis de las redes sociales y gestión de informes y comprobantes del contenido.

    • United Kingdom
    • Business Consulting and Services
    • 1 - 100 Employee
    • Account Coordinator
      • Oct 2021 - Sep 2022

      Working on press campaigns and product placement. Analyzing content engagement and manage send-outs and returns from clients. Creating mailers and pitching our clients to press. Organizing gifting activations across our clients. Working alongside brands such as Wolford, Mint Velvet, Jovonna London and Nutmeg at Morrisons. Working on press campaigns and product placement. Analyzing content engagement and manage send-outs and returns from clients. Creating mailers and pitching our clients to press. Organizing gifting activations across our clients. Working alongside brands such as Wolford, Mint Velvet, Jovonna London and Nutmeg at Morrisons.

    • Public Relations and Communications
      • Jun 2021 - Aug 2021

      Assisted in press campaigns and product placement. Analysed follower engagement and managed send-outs and returns from clients. Worked with Fashion GPS. Assisted in press campaigns and product placement. Analysed follower engagement and managed send-outs and returns from clients. Worked with Fashion GPS.

    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • Journalism and Research
      • Apr 2021 - Jun 2021

      Researching and writing articles for the website. Analysing the brand's demographic. Working with the founder to ensure the content created for the website stays always on brand. Researching and writing articles for the website. Analysing the brand's demographic. Working with the founder to ensure the content created for the website stays always on brand.

    • Book and Periodical Publishing
    • Editor In Chief
      • Sep 2019 - Jan 2021

      Created a print and digital publication to help young creatives find their path in the fashion industry. Interview and contact people to feature. Write articles. Manage the layouts. Created a print and digital publication to help young creatives find their path in the fashion industry. Interview and contact people to feature. Write articles. Manage the layouts.

    • Events Services
    • Production Coordinator
      • Sep 2020 - Dec 2020

      Responsible for a series of digital events. Contacted sponsors and venues to film from. Looked for speakers to join the event. In charge of the PR boxes, ensured they were sent out and delivered to the speakers on time for the event. Responsible for a series of digital events. Contacted sponsors and venues to film from. Looked for speakers to join the event. In charge of the PR boxes, ensured they were sent out and delivered to the speakers on time for the event.

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Content Creator
      • Apr 2020 - Aug 2020

      Creating videos and content for the Fashion Media Youtube channel. Producing a series of podcast episodes focusing on young creatives during the pandemic. Creating videos and content for the Fashion Media Youtube channel. Producing a series of podcast episodes focusing on young creatives during the pandemic.

    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Influencer Marketing
      • Jan 2020 - May 2020

      Developed influencer marketing campaigns for H&M, Byron Burgers and Heal’s. Inside analysis and market research. Influencer networking. Sample messages. Developed influencer marketing campaigns for H&M, Byron Burgers and Heal’s. Inside analysis and market research. Influencer networking. Sample messages.

    • Creative Direction Assistant
      • Mar 2020 - Mar 2020

      Organized the shoot and venue. Assisted with photography and creative direction. Ensured all the props and equipment used were returned to the brand and studios. Organized the shoot and venue. Assisted with photography and creative direction. Ensured all the props and equipment used were returned to the brand and studios.

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editorial Contributor
      • Sep 2018 - Sep 2019

      Ran a small team of creatives. Producing interviews and cutting edge content. Responsible for engaging designs. Reporting on the latest trends. Ran a small team of creatives. Producing interviews and cutting edge content. Responsible for engaging designs. Reporting on the latest trends.

    • Spain
    • Retail
    • 700 & Above Employee
    • Sales Assistant
      • Apr 2019 - Jul 2019

      Responsible for indoor aesthetics. Trend driven promotion. Working on costumer experience. Responsible for indoor aesthetics. Trend driven promotion. Working on costumer experience.

Education

  • Condé Nast College Spain
    Master's degree, Dirección de Empresas de Moda y Belleza
    2022 - 2023
  • ELLE Education
    Public Relations Diploma
    2021 - 2022
  • Solent University
    BA (Hons) Fashion Media, Fashion Journalism
    2018 - 2021
  • Institut Français de la Mode
    UNDERSTANDING FASHION: FROM BUSINESS TO CULTURE, Fashion
    2020 - 2020

Community

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