Carla Frein
Marketing and Communications Manager at The Children's Center Utah- Claim this Profile
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Spanish Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Feminism and Social Justice
University of California, Santa CruzOct, 2020- Oct, 2024 -
Content Marketing
HubSpotJan, 2019- Oct, 2024
Experience
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The Children's Center Utah
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United States
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Mental Health Care
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1 - 100 Employee
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Marketing and Communications Manager
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Sep 2021 - Present
- Lead cause-marketing campaigns - Grow corporate and community partnerships, including minority and bilingual groups - Oversee multiple campaigns such as annual fundraisers, volunteering, and organization rebranding - Design collateral marketing materials for social, print, newsletter, website, and partners - Develop messaging and content plans for diverse key audiences including the board of directors, committees, donors, volunteers, stakeholders, media, clients, and community and corporate partners - Responsible for internal communication efforts for Marketing and Communications - Supervise Volunteer and Community Outreach Coordinator Show less
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Utah Community Action
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United States
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Non-profit Organizations
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100 - 200 Employee
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Development Manager
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Feb 2021 - Sep 2021
- Managed Development operations involving communications & PR, grants, volunteering & in-kind, and special events- Secured over $500,000 in sponsorships and corporate partnerships - Planned and executed annual fundraising events-Coordinated production of publications such as print, video, website, and social media- Developed bilingual marketing and media content - Managed vendor relationships and planning committees- Oversaw grant portfolio of over $1,000,000- Maintained and grew key long-term relationships with community partners and donors Show less
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Interim Development Manager
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Oct 2020 - Feb 2021
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Development Coordinator
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Aug 2020 - Oct 2020
Coordinate and oversee Special Events, Volunteering & In-Kind, the catering program, and Grants to build long-term relationships with community leaders, donors, non-profit partners, and organizations in Salt Lake County. Manage all event venue and vendor relationships, planning committees, and bilingual event marketing and communication content for outreach events.
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Special Events Coordinator
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Mar 2019 - Aug 2020
Plan and coordinate all Utah Community Action fundraising and outreach events for clients, staff, and donors. Track historical and new sponsorships, budget, event revenue, and volunteer opportunities. Design all event materials like invitations, flyers, posters, and social media content. Manage all event venue and vendor relationships, planning committees, and event marketing and outreach.
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Finder
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Australia
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Financial Services
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300 - 400 Employee
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PR Specialist for Mexico, Spain and Chile
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Jun 2018 - Nov 2018
As a bilingual PR consultant, my role was to expand the presence of Finder.com in Mexico, Chile, and Spain through communication materials, PR campaigns, long-term relationships with media, and storytelling. As a bilingual PR consultant, my role was to expand the presence of Finder.com in Mexico, Chile, and Spain through communication materials, PR campaigns, long-term relationships with media, and storytelling.
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Media PR Global
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Public Relations and Communications Services
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1 - 100 Employee
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PR Account Executive
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Mar 2016 - Mar 2017
Coordinated local and national communication strategies for organizations, governors, politicians, and the private sector, including the Ministry of Foreign Affairs and Vidanta luxury resort Coordinated local and national communication strategies for organizations, governors, politicians, and the private sector, including the Ministry of Foreign Affairs and Vidanta luxury resort
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Contacto en Medios
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Mexico
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Public Relations and Communications Services
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1 - 100 Employee
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PR Account Executive
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Aug 2012 - Dec 2015
- Executed communication strategies for clients in Mexico, Brazil, and the United States. - Led PR efforts for foreign affairs, health, sustainability, hunger, climate action, technology, education, non-profits, and travel - Planned and executed communication strategies for local, national, regional, and international organizations - Executed special events, press conferences, and media tours - Secured media interviews in radio,TV, newspapers, blogs, and websites - Developed crisis communication plans My experience includes a wide range of industries, from construction to technology and education to pharmaceutical with clients like CEMEX, Elli Lilly, AXA, and Elanco Animal Health. Show less
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Conagua
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Retail Office Equipment
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700 & Above Employee
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Public Relations Communication Advisor
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Aug 2008 - Dec 2011
Communication Advisor for Public Policy & Gender, Internal Affairs, and Sustainability, including the 2010 United Nations Climate Change Conference. Supervised national and international conferences for over 1,500 attendees each year; coordinated a regional campaign for Gender Equality at the workplace in partnership with the United Nations Development Programme, and established relationships with key partners including education institutions, non-profit organizations, and government. Communication Advisor for Public Policy & Gender, Internal Affairs, and Sustainability, including the 2010 United Nations Climate Change Conference. Supervised national and international conferences for over 1,500 attendees each year; coordinated a regional campaign for Gender Equality at the workplace in partnership with the United Nations Development Programme, and established relationships with key partners including education institutions, non-profit organizations, and government.
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Festival Francés de Acapulco
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Mexico
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Social Media Manager
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Jan 2011 - Jun 2011
Freelancer for the French Festival Acapulco as a PR & Communication Consultant. Coordinated a Fashion Show with Air France and an opera concert at The Palace of Fine Arts, an iconic cultural center in Mexico City. Supervised social media content, interviews with media, and media tours. Freelancer for the French Festival Acapulco as a PR & Communication Consultant. Coordinated a Fashion Show with Air France and an opera concert at The Palace of Fine Arts, an iconic cultural center in Mexico City. Supervised social media content, interviews with media, and media tours.
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Education
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Universidad Panamericana
Bachelor's degree, Communication and Media Studies -
Cultura Colectiva
Art & Special Events, Arts, Entertainment, and Media Management -
Facultad Latinoamericana de Ciencias Sociales
Public Policy & Gender, Ethnic, Cultural Minority, Gender, and Group Studies -
United States Department of Educational and Cultural Affairs of the American Embassy (USA)
Leadership Program for International Visitors -
Universidad Nacional Autónoma de México
Strategic Leadership & Management, Organizational Leadership