Experience

Snuggle Hunny

• Australia
• Retail
• 1 - 100 Employee

• Graphic Designer

  • Dec 2022 - Present

  Graphic and Packaging designer, working across the Marketing Department and Product Design & Development team. Building user friendly packaging solutions from the ground up and managing print production through to delivery of finished product. Working with multiple offshore factories and moving existing packaging to planet-friendly solutions. Marketing Design, including producing digital and social media assets in a fast-paced environment. Maintaining brand guidelines internally and externally. Generally making visually beautiful things happen across the brand.



Freelance

• Freelance Graphic Designer

  • Mar 2012 - Present

  Freelance clients have included Brickworks Building Products (Events team), promotional graphics for hospitality industry, small business branding & more. Freelance clients have included Brickworks Building Products (Events team), promotional graphics for hospitality industry, small business branding & more.



Samson Coffee House

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Graphic Designer & Digital Marketing Co-Ordinator

  • Feb 2019 - Feb 2021

  • Rebranding and establishing design guidelines for 3 x brands. Ensuring brand image and guidelines are adhered to by contracting suppliers. • Responsible for the creation & management of the company's 3 x social media accounts • Creating ad campaigns and digital marketing strategies. Liasing with media buying agency in executing digital marketing campaigns in order to deliver positive ROI • Developing email marketing campaigns. Write engaging content for blog posts & newsletters • Planning, overseeing, and managing all aspects of advertising and promotion activities including print, online and electronic media • Working with the company director to develop and execute an annual marketing plan and event calendar detailing activities to meet the organisational objectives • Website maintenance • Design of all printed collateral (flyers, packaging, labels) • Production and Art direction of brand photography & video shoots



Peppermint Press

• Australia
• Graphic Design
• 1 - 100 Employee

• Creative Director

  • Mar 2012 - May 2019

  • Creative direction and design • Client communication and customer service • Design and advanced application of creative print techniques such as hot foiling and letterpress combinations, as well as liaising with print and paper suppliers to achieve perfect results on every job • Self-promotion, marketing and driving social media content • Creative direction and design • Client communication and customer service • Design and advanced application of creative print techniques such as hot foiling and letterpress combinations, as well as liaising with print and paper suppliers to achieve perfect results on every job • Self-promotion, marketing and driving social media content



SoDUS

• Art Director

  • Jun 2007 - Mar 2012

  SoDUS is a multi-disciplinary creative agency. SoDUS tells stories and builds leading brands. RESPONSIBILITIES • Art Direction, design and conceptualisation • Production, direction and styling of photoshoots • Art Direction of Fitness First Magazine • Art Direction of Source, a quarterly glossy magazine for Qantas staff • Collaborating with the Creative Director and design team to brainstorm advertising campaigns for blue chip clients • Produce print and digital work on budget and on time ACHIEVEMENTS • Designed the national launch graphics for the Equal Stevia campaign • Worked with a team of designers on the launch of Vividwireless in Perth, as well as the roll out in Sydney and Melbourne. We achieved every deadline and the campaign won the 2010 AMI marketing award for marketing in Western Australia • Appointed key Art Director for client Australian Wool Innovation (AWI) and producing high quality booklets and brochures for industry communications and for the promotion of wool in Australia and internationally. • Appointed key Art Director for design work for Qantas, Fitness First, Papaya Homewares, Nick Scali Magazine & more



ACP Magazines

• Australia
• Book and Periodical Publishing

• Deputy Art Director, Madison Magazine

  • Nov 2006 - May 2007

  Selected for the honoured role of ‘launch team’ for Madison magazine, which was a competitor magazine to Marie Claire for nine years. It was an exciting, fast-paced environment with incredibly tight deadlines. RESPONSIBILITIES: • Layout design and concept • Organisation and time-management, keeping on top of production and tight deadlines whilst taking the magazine from layout to print • Art Direction of still-life photo shoots, primarily beauty styling • Mentoring and direction of the Junior Designer • Picture research, sourcing images from various photo agencies • Design and art direction of special projects such as tip-on cards, presentations, promotional material for events, etc. ACHIEVEMENTS: • Art Director of the cookbook Madison Entertains, published by ACP books The book won Best New Cook Book at the Gormand International Book Fair. • Acting as Art Director as required



ACP Magazines

• Australia
• Book and Periodical Publishing

• Senior Designer, Madison Magazine

  • 2004 - 2006



Pacific Magazines

• Book and Periodical Publishing
• 100 - 200 Employee

• Senior Designer, Australian Home Beautiful Magazine

  • 2002 - 2003

• Designer, B Magazine

  • 2002 - 2003