Carla Pietri

Chief Operational Officer | PreCardix® at Marealis AS
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Toronto Area, Canada, CA
Languages
  • Spanish Native or bilingual proficiency
  • French Limited working proficiency

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Margo Sage

I have worked closely with Carla for many years in both the Travel and Health & Wellness Industries. I had the pleasure of working with Carla recently as she has been instrumental in helping me get my website for my new business to a professional, user friendly live site! Her attention to detail, creativity and in-depth knowledge and proficiency of website design made the building of the site stress free. She is very dedicated to her work and incredibly organized. Working with Carla is an absolute pleasure.

Annie Salsberg, MS

I had the pleasure of working alongside Carla at Kabrita USA, where she oversaw all consumer marketing programs. Beyond her exceptional work ethic and attention to detail, Carla is kind, thoughtful and generous with her time. She brings a high degree of professionalism to her role and manages her teams efficiently and effectively. Carla was adept at moving across multiple departments, transferring her project management skills with ease and successully delivering on program objectives.

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Credentials

  • Humble Leadership: The Power of Relationships, Openness, and Trust (getAbstract Summary)
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • Jeff Weiner on Managing Compassionately
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • Advertising on Facebook
    LinkedIn
    Jul, 2020
    - Nov, 2024
  • Advertising on Instagram
    LinkedIn
    Jul, 2020
    - Nov, 2024
  • Learning Personal Branding
    LinkedIn
    Jul, 2020
    - Nov, 2024
  • Marketing on Instagram
    LinkedIn
    Jul, 2020
    - Nov, 2024
  • Cert Prep: PMI Agile Certified Practitioner (PMI-ACP)®
    LinkedIn
    Jun, 2020
    - Nov, 2024

Experience

    • Norway
    • Biotechnology Research
    • 1 - 100 Employee
    • Chief Operational Officer | PreCardix®
      • Sep 2022 - Present

      Leading company operations and execution of marketing and retail sales strategy.Role responsibilities include assisting the CEO in the development of market strategies, managing human resources to achieve company goals, implementing and optimizing business practices.

    • Chief Customer Officer | PreCardix®
      • Jan 2022 - Aug 2022

      Building relationships and creating revenue opportunities with and for our retail partners, while advancing health and well-being for consumers through our B Corp brand PreCardix®: an innovation of Marealis Inc. a Norwegian Bio-Tech company dedicated to finding natural, sustainable and effective marine based solutions for blood pressure health, globally. Designed in Norway. Made in Canada. www.precardix.com.Role responsibilities include key account management, consumer & trade marketing strategy and execution, consumer experience, pharmacy education, distribution & supply chain management. Show less

    • Sales & Consumer Experience Manager
      • Dec 2020 - Dec 2021

  • The Pink Lemon Project
    • Toronto, Ontario, Canada
    • Co-Founder
      • May 2020 - May 2021

      As a Registered Holistic Nutritionist, I am passionate about educating women through our wellness events and programs about the benefits of a holistic (body, mind, spirit) health approach, with a special focus on human connection, mental wellness, and preventative nutrition. Empowering women with knowledge about health and wellness is key in building thriving families and communities. thepinklemonproject@gmail.com IG: @thepinklemonproject As a Registered Holistic Nutritionist, I am passionate about educating women through our wellness events and programs about the benefits of a holistic (body, mind, spirit) health approach, with a special focus on human connection, mental wellness, and preventative nutrition. Empowering women with knowledge about health and wellness is key in building thriving families and communities. thepinklemonproject@gmail.com IG: @thepinklemonproject

  • Self-employed
    • Toronto, Ontario, Canada
    • Marketing & Branding, Corporate Events, Project Management
      • Aug 2019 - Dec 2020

      I help organizations achieve their business goals and needs related to: - Marketing & Branding, including customer experience strategy, brand awareness, online advertising, social media strategy, website UX design - Meetings + Events Planning & Program Management I help organizations achieve their business goals and needs related to: - Marketing & Branding, including customer experience strategy, brand awareness, online advertising, social media strategy, website UX design - Meetings + Events Planning & Program Management

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Marketing Advisor
      • Jun 2020 - Sep 2020

      Provided Marketing, Branding and Customer Experience advice on a volunteer basis Provided Marketing, Branding and Customer Experience advice on a volunteer basis

    • United States
    • Events Services
    • 200 - 300 Employee
    • Project Management, Corporate Events
      • Aug 2019 - Aug 2020

      Managing multiple aspects of corporate meeting & incentive events: program websites, workback schedules, vendors and suppliers, data management and reporting, arrival/departure logistics, communication materials, on-site activities and events. Managing multiple aspects of corporate meeting & incentive events: program websites, workback schedules, vendors and suppliers, data management and reporting, arrival/departure logistics, communication materials, on-site activities and events.

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Director, Brand & Trade Marketing (Senior Management Team)
      • Jan 2019 - Aug 2019

      Responsible for strategy and budget of consumer marketing activities such as events, email marketing, digital paid ads, consumer messaging, customer service and retention, e-commerce website. Directing brand strategy as well as trade marketing activities such as digital paid ads, in-store promos and coupons, Amazon.com store branding and advertising.

    • Sr. Consumer Marketing & Brand Manager (Senior Management Team)
      • Sep 2016 - Jan 2019

      Member of the Kabrita brand Global Marketing Team. Leading the strategy and budget of all consumer marketing activities, including events, social media, media opportunities, SEO & SEM, paid advertising, focus groups, sampling programs, affiliate program, influencer and brand ambassador partnerships, US Hispanic market plan.Heading brand strategy, consumer services and communication, lead project manager for corporate rebranding.

    • Marketing & Logistics Project Manager
      • Sep 2013 - Sep 2016

      Project management for a start-up company launching a new line of natural baby products in the US market: customer service and call centre management, warehouse management, website launch, trade shows and consumer events, product shipment & importation logistics, product packaging production, Amazon.com store launch and management.

    • Program Specialist, Corporate Events
      • Jul 2011 - Jul 2013

      Managing various components of corporate incentive event programs such as websites, travel and on-site packages, logistics, program materials, vendor and client relationship management. Managing various components of corporate incentive event programs such as websites, travel and on-site packages, logistics, program materials, vendor and client relationship management.

    • Air Account Manager, Corporate Events
      • Apr 2001 - Jan 2009

      Managing group air travel arrangements including planning and proposals, budgeting, contract negotiations, program reconciliations Managing group air travel arrangements including planning and proposals, budgeting, contract negotiations, program reconciliations

Education

  • Schulich School of Business - York University
    Certificate, Strategic Branding in a Digital Age
  • Canadian Marketing Association
    Copywriting for Marketers
  • University of Toronto - Rotman School of Management
    The Coaching Habit
  • Schulich School of Business - York University
    Certificate, Strategic Marketing Management
  • Canadian School of Natural Nutrition
    Registered Holistic Nutritionist
  • George Brown College
    Certificate, Business Management
  • University of New Professions
    Bachelor's Degree, Business Administration and Management, General

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