Carla Pallares
MARKETING & SOCIAL MEDIA MANAGER at Merlin Investor- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Italian Professional working proficiency
Topline Score
Bio
Byron Beach
Carla was both a wonderful addition to our team and a delight to work with, and in the fast moving social media world, being a delight is a critical attribute. Carla was hired to manage our community engagement, but her understanding of social media quickly made her a valued contributor to the creative planning and development process as well. She was able to bring both her expertise as well as the ongoing insights from the community to help in the course of one year to double social engagement rates while we increased our reach. At all time I found her to be well organized and willing to take on more than she was assigned. Any social team will immediately rise up when she is involved.
Brittany Kelley
I have hired Carla as a social media manager and guru on behalf of several non-profit clients of mine. For any of my organizations needing a social media makeover, management or plan, I immediately hire Carla for the job. Carla makes my job simple because she is an expert at generating immediate results, developing an assessment and strategic plan and is an excellent and professional communicator. However, the most essential and unique trait Carla possesses is her ability to research and quickly understand the client and more importantly, their target audiences and the specific behaviors and qualities of those groups. With previous freelancers I found myself spending a lot of time teaching and giving background specific to each organization and always needing to be involved in their communications. This is where Carla really shines. I cannot delegate important responsibilities unless I am 100% confident in the person whom I handing over the reins to. Hiring and recommending Carla has always ended up with happy and successful clients.
Byron Beach
Carla was both a wonderful addition to our team and a delight to work with, and in the fast moving social media world, being a delight is a critical attribute. Carla was hired to manage our community engagement, but her understanding of social media quickly made her a valued contributor to the creative planning and development process as well. She was able to bring both her expertise as well as the ongoing insights from the community to help in the course of one year to double social engagement rates while we increased our reach. At all time I found her to be well organized and willing to take on more than she was assigned. Any social team will immediately rise up when she is involved.
Brittany Kelley
I have hired Carla as a social media manager and guru on behalf of several non-profit clients of mine. For any of my organizations needing a social media makeover, management or plan, I immediately hire Carla for the job. Carla makes my job simple because she is an expert at generating immediate results, developing an assessment and strategic plan and is an excellent and professional communicator. However, the most essential and unique trait Carla possesses is her ability to research and quickly understand the client and more importantly, their target audiences and the specific behaviors and qualities of those groups. With previous freelancers I found myself spending a lot of time teaching and giving background specific to each organization and always needing to be involved in their communications. This is where Carla really shines. I cannot delegate important responsibilities unless I am 100% confident in the person whom I handing over the reins to. Hiring and recommending Carla has always ended up with happy and successful clients.
Byron Beach
Carla was both a wonderful addition to our team and a delight to work with, and in the fast moving social media world, being a delight is a critical attribute. Carla was hired to manage our community engagement, but her understanding of social media quickly made her a valued contributor to the creative planning and development process as well. She was able to bring both her expertise as well as the ongoing insights from the community to help in the course of one year to double social engagement rates while we increased our reach. At all time I found her to be well organized and willing to take on more than she was assigned. Any social team will immediately rise up when she is involved.
Brittany Kelley
I have hired Carla as a social media manager and guru on behalf of several non-profit clients of mine. For any of my organizations needing a social media makeover, management or plan, I immediately hire Carla for the job. Carla makes my job simple because she is an expert at generating immediate results, developing an assessment and strategic plan and is an excellent and professional communicator. However, the most essential and unique trait Carla possesses is her ability to research and quickly understand the client and more importantly, their target audiences and the specific behaviors and qualities of those groups. With previous freelancers I found myself spending a lot of time teaching and giving background specific to each organization and always needing to be involved in their communications. This is where Carla really shines. I cannot delegate important responsibilities unless I am 100% confident in the person whom I handing over the reins to. Hiring and recommending Carla has always ended up with happy and successful clients.
Byron Beach
Carla was both a wonderful addition to our team and a delight to work with, and in the fast moving social media world, being a delight is a critical attribute. Carla was hired to manage our community engagement, but her understanding of social media quickly made her a valued contributor to the creative planning and development process as well. She was able to bring both her expertise as well as the ongoing insights from the community to help in the course of one year to double social engagement rates while we increased our reach. At all time I found her to be well organized and willing to take on more than she was assigned. Any social team will immediately rise up when she is involved.
Brittany Kelley
I have hired Carla as a social media manager and guru on behalf of several non-profit clients of mine. For any of my organizations needing a social media makeover, management or plan, I immediately hire Carla for the job. Carla makes my job simple because she is an expert at generating immediate results, developing an assessment and strategic plan and is an excellent and professional communicator. However, the most essential and unique trait Carla possesses is her ability to research and quickly understand the client and more importantly, their target audiences and the specific behaviors and qualities of those groups. With previous freelancers I found myself spending a lot of time teaching and giving background specific to each organization and always needing to be involved in their communications. This is where Carla really shines. I cannot delegate important responsibilities unless I am 100% confident in the person whom I handing over the reins to. Hiring and recommending Carla has always ended up with happy and successful clients.
Experience
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Merlin Investor
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Switzerland
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Financial Services
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1 - 100 Employee
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MARKETING & SOCIAL MEDIA MANAGER
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Jan 2022 - Present
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The Hotel Guide
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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CONTENT WRITER
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Sep 2019 - Present
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self-employed
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Real Estate
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1 - 100 Employee
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SOCIAL MEDIA CONSULTANT + FREELANCER
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Feb 2014 - Present
I assist businesses, individuals and non-profit organizations create, assess, manage and optimize their social presence. I guide the client and/or personally manage social media accounts, develop strategy, determine goals and create a plan to achieve those objectives. As a consultant and account manager, my role is to deliver immediate results while following a long term strategy plan. I am fluent in Spanish and have experience developing multicultural marketing campaigns, providing accurate translations and bridging the language gap between organization management and their communications and targeted strategy towards this demographic.
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YEMAYA SWIMWEAR
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Apparel & Fashion
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FOUNDER | DESIGNER
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Jun 2013 - Present
Manage and control all aspects of the business includingdesign, marketing, social media marketing (organic/paid), website design and management, customer service, production, vendor relations, quality assurance, inventory, sales, influencer marketing, creative design, strategy, shipping + receiving and merchandising.Featured in Sports Illustrated Swim Issue 2015Rolling Stone Magazine Manage and control all aspects of the business includingdesign, marketing, social media marketing (organic/paid), website design and management, customer service, production, vendor relations, quality assurance, inventory, sales, influencer marketing, creative design, strategy, shipping + receiving and merchandising.Featured in Sports Illustrated Swim Issue 2015Rolling Stone Magazine
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Laronn Clinique- Laser, Skin, Vein, and Body Center
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United States
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Medical Practices
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1 - 100 Employee
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COMMUNICATIONS MARKETING MANAGER
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Jan 2019 - Jan 2021
Moderate and respond to conversations in our online communities.Success in revenue generating strategies while maintaining brand integrity.Perform research on current benchmark trends and audience preferences.Monitor SEO, web traffic metrics and engagement.Create and design company's emails in design and targeting our specific audienceStay up-to-date with current technologies and trends in social media, design tools, and applications for maximum results.Set and implement social media and communication campaigns to align with marketing strategies.Monitor and report on feedback, results and online reviews.Manage multiple competing priorities and projects.Work with developers to assess any technical challenges in displaying content in the online space.
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Orci
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Chile
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Professional Training and Coaching
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1 - 100 Employee
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COMMUNITY MANAGER | MULTICULTURAL MARKETING
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May 2016 - Apr 2018
Orcí is a full-service, multicultural agency creating traditional, digital and social content in English and Spanish that touches the heart of the Latino consumer.Responsible for working closely with key internal and external stakeholders to develop creative social content that’s impactful, knowledgeable, motivational, and aspirational. Provide metric-driven insight into content successes in order to guide each social platforms’ continuous success. Consistently monitor and report on social media metrics, industry trends, customer insight and reputation management.
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Carla Pallares
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United States
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Construction
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CELEBRITY FASHION STYLIST | IMAGE CONSULTANT
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Oct 2009 - Dec 2013
Styled celebrities, athletes and private clients for award shows, magazines, fashion shows and press shoots (list upon request) Loyal to confidentiality agreementsPersonal Shopper for high profile clientsPhoto shoot designer/producerCloset Clean Out Specialist Styled celebrities, athletes and private clients for award shows, magazines, fashion shows and press shoots (list upon request) Loyal to confidentiality agreementsPersonal Shopper for high profile clientsPhoto shoot designer/producerCloset Clean Out Specialist
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Moondance Jewelry Gallery
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United States
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Retail
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1 - 100 Employee
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LUXURY GOODS BUYER | SOCIAL MEDIA SPECIALIST
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Feb 2010 - Jun 2012
Leader in sales per hour, monthly and yearly goalsIncreased likes, followers and business engagement by 50%Successfully bought luxury goods from over 40 brands that insured our clients needs and wantsStrong and successful designer and client relations that led to a 40% increase in salesPracticed professionalism and time management by being attentive to clients and buyers on a daily basisStore Key Holder & Visual Merchandiser Manager (40+ brands)Enhanced communication between employees and clients, fostering a sense of teamwork and collaborationCelebrity client manager
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Equinox
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United States
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Health, Wellness & Fitness
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700 & Above Employee
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RETAIL SALES MANAGER
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Jan 2007 - Dec 2009
Achieved and exceeded assigned monthly sales goals (individual contribution to total monthly store goal)Coached and developed Shop Associates in selling tactics, tools and understanding key business metricsEnsured an unparalleled customer experience for all visitors to The Shop and to EquinoxMaintained knowledge of all club and Shop services, programs and productsEnsured that both The Shop and the Shop staff is reflective of the company brand standards through proper execution of merchandising and marketing direction.Enforced and maintained excellent housekeeping and organizational standards on sales floors, at cash wraps and in stockrooms
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FASHION ASSISTANT
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May 2007 - Jul 2007
Assigned and styled studio for the photo shootOrganized pictures for the print mediaDeveloped international management and marketing media for the company Assigned and styled studio for the photo shootOrganized pictures for the print mediaDeveloped international management and marketing media for the company
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Education
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2008 - 2009
Art Institute of California Hollywood
Associate of Science, Fashion Design -
2002 - 2006
Colorado State University
Bachelor of Science, Communications
Community
