Carla Musgrove
Fund Developer at MOUNTAIN CHILD ADVOCACY CENTER- Claim this Profile
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French -
Topline Score
Bio
Credentials
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Registered Yoga Teacher RYT 200
Yoga Allience
Experience
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Mountain Child Advocacy Center
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United States
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Individual and Family Services
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1 - 100 Employee
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Fund Developer
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Nov 2018 - Present
Under the Assistant Director to assist the agency and Board with development support, primarily in fundraising, donor relations, donor database management, annual funding campaigns, marketing, social media, public relations, branding, prevention staff initiatives, special event planning through execution, and grant tracking. Under the Assistant Director to assist the agency and Board with development support, primarily in fundraising, donor relations, donor database management, annual funding campaigns, marketing, social media, public relations, branding, prevention staff initiatives, special event planning through execution, and grant tracking.
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Asheville FM 103.3
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Director Of Development
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Aug 2018 - Dec 2019
Responsible for organizing the annual development plan to achieve 103.3 Asheville FM’s External Development goals as developed by the External Committee of the FCOR Board in collaboration with the station General Manager. Building awareness and loyalty among key listener segments, including news/talk, mining each segment as a source of development revenue. Leading the Development Team by organizing and coordinating activities and collaborative work across internal teams to ensure an integrated marketing development effort. Overseeing 103.3 Asheville FM’s donor-development and fund-raising efforts, planning and coordinating marketing development activities in parallel to the three planned fund drive events annually. Identify, enroll and supervise selected DJs in the primary listener segments to organize and implement community outreach and marketing development activities. Formulate the marketing and development strategy for each segment to deliver development objectives. Work with the General Manager to set development objectives, revenue goals and the annual operating budget for each segment and in total. Create and maintains the Annual Development Plan calendar, combining individual listener segment and fundraising activities to produce the overall plan. Coordinate development planning and sponsorship initiatives. Recruit, train and direct the Segment Team Leaders: Assists the General Manager in recruiting and training the Fundraising and Event team leaders and volunteers. Supervise the Segment Teams in formulating their individual marketing development plans, producing and executing individual events, and managing their assigned budgets to deliver their objectives for each quarter and the plan year. Work with the General Manager to ensure that Asheville FM’s Salesforce.com development database is up to date and accurately reflects various fundraising efforts. Show less
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Asheville Humane Society
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United States
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Non-profit Organizations
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1 - 100 Employee
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Special Events Coordinator
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Jun 2016 - Nov 2017
The Special Events Coordinator plans, coordinates, and implements special events and community outreach events. This position ensures that the organization standards for customer service are met to cultivate support from the public, volunteers, and donors. Coordinates, plans and implements all aspects of Development and Marketing special events, working within prescribed budgets and timelines, to raise funds and community awareness. Maintains accurate records and provides timely statistical and activity reports for all special events, promotions and community outreach events. Work on ensuring quality level service with an emphasis on customer service, donor relations and volunteer services deliverables. Develops strong working relationships with other departments and encourages employee inclusion/participation in community outreach programs. Organizes and maintains organizational calendar, schedules events, meetings, room/equipment rental including but not limited to off-site adoption and community outreach events. Coordinates with special events consultant implementing all activities within prescribed budget and designated timeline. Provides final, written report of each event one week from event execution. Develops and oversees fiscal procedures for each special event. Generates expense and income budgets for each special event based on revenue goals. At event conclusion, provides a written cost/benefit analysis and recommendations for improvements. Maintains files including all required paperwork for special events including but not limited to event plans, budgets, signed waivers, applications, etc. Conducts in-kind donation program inventory including logging of items, coordinating storage and distribution of products. Show less
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Move Brightly
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San Francisco Bay Area
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Director of Sales and Marketing
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Apr 2014 - Jun 2016
Devised, developed, and implemented strategic marketing and sales plan for Move Brightly. Coordinated and executed events, art shows and company participation at national music festivals. Negotiated contractual agreements, set up and tore down all exhibited art, and managed sales. Assisted in representation, exhibition, development, and branding of the company and Move Brightly’s artists. Devised, developed, and implemented strategic marketing and sales plan for Move Brightly. Coordinated and executed events, art shows and company participation at national music festivals. Negotiated contractual agreements, set up and tore down all exhibited art, and managed sales. Assisted in representation, exhibition, development, and branding of the company and Move Brightly’s artists.
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Children in Crisis
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Strategic Management Services
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1 - 100 Employee
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Director of Development
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Apr 2012 - Apr 2014
Managed all Fundraising and CIC internal campaigns and events including the Capital Campaign, Kids Club 400, Change for Children, Leaving a Legacy, In Memory Of, the Sugar Sands Charity Golf Classic and the David Seering Concert. Created and implemented annual development plan and strategy. Lead and manage the organization’s development efforts which raised $1M+ per year. Trained and lead staff and support team members. Cultivated and nurtured relationships with current and potential corporate and foundation sponsors as well as individual donors. Maintained and furthered utilization donor software systems including Raiser’s Edge. Designed and disseminated all marketing collateral. Since April 2012 generated more than $90K through private donors and grants. Written grant proposals and reports to corporate, foundation, and government funders. Obtaining 69% of funding from proposals since April 2012. Show less
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Child Care Provider
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May 2011 - Apr 2012
Emergency shelter care for children removed from homes. As a care provider I play an intricate part in helping with development, needs and counseling for children in our shelter.
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TripShock!
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United States
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Travel Arrangements
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1 - 100 Employee
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US Sales and Marketing Manager
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Oct 2010 - May 2011
Devise, develop, and implement strategic marketing and sales plans for Tripshock.com. Aggressively expand growth in North American territories through the recruiting of activity partners in these areas. Drive expansion of the website and product offered on the site. Liaison between Tripshock.com and the activity partners. Maintained these relationships and assist clients with all needs. Assist in customer relations. Devise, develop, and implement strategic marketing and sales plans for Tripshock.com. Aggressively expand growth in North American territories through the recruiting of activity partners in these areas. Drive expansion of the website and product offered on the site. Liaison between Tripshock.com and the activity partners. Maintained these relationships and assist clients with all needs. Assist in customer relations.
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Managing Director
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Sep 2009 - May 2011
Overseas fiscal operation for the Theatre Company Works with the Artistic Director on contracts for AEA, SDC, and Writers Guild and acquiring new high profile donors Sets pay scales and authorize budgets, proving a way to cut cost and fostering in-kind contributors Head of the annual Gala and all fundraising events Overseas the Finance Director and the Grant Writer Overseas fiscal operation for the Theatre Company Works with the Artistic Director on contracts for AEA, SDC, and Writers Guild and acquiring new high profile donors Sets pay scales and authorize budgets, proving a way to cut cost and fostering in-kind contributors Head of the annual Gala and all fundraising events Overseas the Finance Director and the Grant Writer
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Executive Assistant and Sales Team
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Mar 2009 - Mar 2010
Coordinate daily schedule acting as a liaison to Joy Rose Implemented a data base to provide and ongoing list for our monthly news letter using excel and an internet provider mynewsletter.com Assisted in updating the website www.mamapalooza.com Conducted outside cold calling to sell sponsorship for the 2010 festival season Assisted in organizing monthly showcases at Bar East in Manhattan Assisted in a weekly radio show and blog TV program Organized and maintained Joy’s office and work, while providing systems that could be maintained by Joy. Show less
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plaza too
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Retail
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1 - 100 Employee
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Store Manager
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Aug 2007 - Jul 2008
Led, supervised and managed a staff of fifteen in a high end retail merchandising environment consistently meeting or exceeding management and sales goals Provided leadership and guidance in training and improving staff sales and customer service capabilities Problem solved with staff to satisfy client’s customer service needs; providing solutions to client customer service issues while also meeting the company’s objectives Hired, trained and provided structure to associates and managers Merchandised and visually presented designer shoes and handbags in an impeccably maintained store environment Performed daily business operations Provided weekly, monthly, annual business plans, progress reports, statistical competitor information to superiors Maintained a flexible and open attitude to a changing company environment, while promoting a positive attitude and motivating associates and managers to accept new company policies and procedures Show less
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Blue Tulip
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Retail
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1 - 100 Employee
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Area Manager and Store Manager
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May 2003 - Jul 2006
Networked, recruited, interviewed and hired an Associate Manager, Assistant Manager, 2 Key Holders, Graphic Designer and 15 staff members Monitored and maintained company policies; supported company expectations and systems Created and executed company action plans to increase sales and profits Maximized inventory, cash controls and loss prevention procedures From November to January of 2006-2007 performed as an Area Manager in the training 6 new Store Managers and helping with 4 new store openings As the Store Community Relations Director: Represented and promoted Blue Tulip to external organizations in a manner that maintained corporate integrity and enhanced the firm’s reputation Generated and managed all community events; Researched new and additional opportunities for community fundraising, store advertising or other ways to promote Blue Tulip’s brand and promote “community good will” Award winner of the “Make Your Day Award” at 2006 company meeting Show less
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Education
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1998 - 2000
College of Charleston
BA, Theatre -
1996 - 1997
University of Cincinnati
BA, College Conservatory of Music for Dramatic Performance
Community
