Carla Lucena

Senior Illustrator at Jamie Stephen Represents
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Contact Information
us****@****om
(386) 825-5501
Location
ES
Languages
  • English -
  • Spanish -

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Manu Cabanillas

Carla es una increíble creativa con mucho potencial. Durante su periodo en MIAMI AD SCHOOL ha demostrado sus habilidades para trabajar en equipo, su sentido de la responsabilidad, el compromiso, su inteligencia emocional y su capacidad de trabajo. En su portfolio puede verse un nivel muy alto como Directora de Arte, Diseñadora y un personal estilo como ilustradora. Es un placer recomendar a Carla y estoy seguro que tiene un futuro profesional brillante.

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Experience

    • United Kingdom
    • Media Production
    • 1 - 100 Employee
    • Senior Illustrator
      • Jul 2012 - Present

      Freelance Illustrator represented by Jamie Stephen. Freelance Illustrator represented by Jamie Stephen.

    • Spain
    • Higher Education
    • 1 - 100 Employee
    • Art Direction & Graphic Design Teacher
      • Oct 2017 - Present

      October to December: "Design Influences", intro to graphic design teacher. January to March: "Design Awards", D&AD competition tutoring. July to September: "Arts & Crafts" or "Advanced Art Direction". October to December: "Design Influences", intro to graphic design teacher. January to March: "Design Awards", D&AD competition tutoring. July to September: "Arts & Crafts" or "Advanced Art Direction".

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Editorial AD at Ethic Magazine
      • Mar 2020 - Jul 2022

      Activities:- Aesthetic decision maker- Editorial conceptualization & illustration- Editorial Design- Print final artist- Guide of junior support designer

    • Senior Graphic Designer & Illustrator
      • Aug 2018 - Mar 2020

      All-road editorial & studio creative: concept developer, visual creator and final art producer.Detailed activities:- Ethic Magazine (print version) Graphic designer & Illustrator.- Ethic Magazine (online version) illustrator & micro-motion animator.- Editorial illustrator for Revista Circle & RED2030- Branded content designer.- Production of events & client presentation visual support.- Studio branding designer, illustrator & micro-motion animator.

  • Agencia GOOD
    • Madrid y alrededores, España
    • Freelance Senior Illustrator & Graphic Designer
      • Feb 2018 - Apr 2018

      Project collaboration: El observatorio de las Series. http://www.goodgood.es/ Activities: - Infographic brainstorming and illustration. Translating numbers into pictures beyond columns and other classic statistic graphics. - Direct collaboration with the project's Art Director. - Complex data layout design (InDesign). Project collaboration: El observatorio de las Series. http://www.goodgood.es/ Activities: - Infographic brainstorming and illustration. Translating numbers into pictures beyond columns and other classic statistic graphics. - Direct collaboration with the project's Art Director. - Complex data layout design (InDesign).

    • Senior Graphic Designer
      • May 2012 - 2018

      Freelance Graphic Designer. Selected clients: Activa Sports, Rural Crowdfunding, Ethic Magazine, Revista Circle, Red 2030, Paramount Comedy, Phillips Morris, Ginos, Fiat, AXN, UMA University of Málaga, Pernod Ricard, Campo Viejo, Cafés La Estrella, Estrella Damm, Blackberry. Selected agencies I've worked with: Ethiclab, BBH London, 1000 Heads, Forth Studio, Leo Burnett, La Despensa Ingredientes Creativos, Good, NeoLabels. Freelance Graphic Designer. Selected clients: Activa Sports, Rural Crowdfunding, Ethic Magazine, Revista Circle, Red 2030, Paramount Comedy, Phillips Morris, Ginos, Fiat, AXN, UMA University of Málaga, Pernod Ricard, Campo Viejo, Cafés La Estrella, Estrella Damm, Blackberry. Selected agencies I've worked with: Ethiclab, BBH London, 1000 Heads, Forth Studio, Leo Burnett, La Despensa Ingredientes Creativos, Good, NeoLabels.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Graphic Designer
      • Jul 2017 - Aug 2017

      Replacement of team members during holidays and illness leave. Clients: Fiat, Ginos and Phillip Morris. Activities: - Print campaigns design and adaptations. - Logo and branding application design. - Point of sale design. - Web adaptation for mobile devices. - Design for Web and Social Media. - Brochure and print design. Replacement of team members during holidays and illness leave. Clients: Fiat, Ginos and Phillip Morris. Activities: - Print campaigns design and adaptations. - Logo and branding application design. - Point of sale design. - Web adaptation for mobile devices. - Design for Web and Social Media. - Brochure and print design.

    • Spain
    • Higher Education
    • 1 - 100 Employee
    • Art Direction teacher
      • Feb 2017 - Jun 2017

      February to April: Student Awards support teacher. May to June: "Arts & Crafts" class. Art Direction and graphic production teacher. February to April: Student Awards support teacher. May to June: "Arts & Crafts" class. Art Direction and graphic production teacher.

  • GOOD Agency
    • Madrid y alrededores, España
    • Up-to-anything Art Director
      • Apr 2016 - Apr 2017

      Outhouse - always handy- freelance Art Director / Designer. Activities: - Working / collaborating with their lovely team. - Identity design. - Packaging and label design. - Trying to make Direct Marketing as less boring as possible. - Squeezing my brain to find the right aesthetic for print advertising campaigns and producing them. - All kind of banners and small digital pieces. - Vector illustration. - Case video storyboarding and animation. Brands we've worked for: Ayuntamiento de Madrid, beIN Sports and HASD.

  • TotalChannel
    • Madrid y alrededores, España
    • Art Director
      • Dec 2014 - Feb 2016

      Out-house freelance Art Director and Graphic designer for TV Platform, in collaboration with the in-house design and animation team. Art Direction activities: - Visual concepting and brand aesthetic definition. - Online / offline layout design. - Print and video Campaign illustration. Graphic Design activities: - Campaign final artwork design. - Adapting and applying each channel's branding guideline to TotalChannel's executions. - Editorial design. - Web and newsletter design. - Direct Marketing design.

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Art Director
      • Jul 2014 - Jul 2014

      Online / offline design while covering main team's summer holiday period. Online / offline design while covering main team's summer holiday period.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Phillip Morris's Brand Plan Art Director
      • Mar 2014 - May 2014

      Support freelance art director at Leo Burnett Iberia office for Phillips Morris's annual brand plan 2015 (Marlboro, L&M, Chesterfield and Phillip Morris). Activities: - Concept and design of packaging and special editions. - Offline/Online promotional campaigns design. - Brand adaptation in headquarters and point of sale. - European brand revamp adaptation to national design guidelines. Support freelance art director at Leo Burnett Iberia office for Phillips Morris's annual brand plan 2015 (Marlboro, L&M, Chesterfield and Phillip Morris). Activities: - Concept and design of packaging and special editions. - Offline/Online promotional campaigns design. - Brand adaptation in headquarters and point of sale. - European brand revamp adaptation to national design guidelines.

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Art Director
      • Jun 2013 - Jul 2013

      Art direction support for Mediaset 2013 summer advertising plan (Garnier, Xbox, Kinder). Art direction support for Mediaset 2013 summer advertising plan (Garnier, Xbox, Kinder).

    • Advertising Services
    • 700 & Above Employee
    • Art Director
      • Mar 2012 - Apr 2012

      Miami Ad School Internship. Activities: concepting and pre final art production. Clients: The Coca-Cola Co. and Ron Brugal. Miami Ad School Internship. Activities: concepting and pre final art production. Clients: The Coca-Cola Co. and Ron Brugal.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Art Director
      • Sep 2011 - Dec 2011

      Miami Ad School Internship. Activities: Concepting, and production (graphic design & illustration) for client presentations. Clients: Fanta, UPS and Perrier. Work combined with advertisement master classes at the agencies BBH and Concept Farm. Miami Ad School Internship. Activities: Concepting, and production (graphic design & illustration) for client presentations. Clients: Fanta, UPS and Perrier. Work combined with advertisement master classes at the agencies BBH and Concept Farm.

Education

  • Miami Ad School
    Master's degree, Art Direction
    2010 - 2012
  • Universidad Europea de Madrid
    Bachelor's degree, Audiovisual Communications Technologies/Technicians
    2006 - 2010
  • Universidad Europea de Madrid
    Bachelor's degree, Public Relations, Advertising, and Applied Communication
    2006 - 2009
  • University of Cambridge
    First Certificate, English Language and Literature/Letters
    2000 - 2000

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