Carla D'Andrea
Classified Advertisng Manager at Montgomery Advertiser- Claim this Profile
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Bio
Sharlene Bly
I have worked for Carla and with Carla throughout my time at Cox Ohio Publishing, and was always impressed by her get-it-done drive and positive attitude. Carla is both a leader and a person who can look at a situation both from a business/financial aspect, and on a personal level. I always looked forward to her insight and suggestions when I had a problem or business decision.
Carlos Sanchez
During a time when collaboration between editorial and advertising was essential to the survival of our business, I found Carla to always be approachable and amenable to working through new ideas and implementing new strategy. She's a smart manager who possesses a solid knowledge of the business of sales and of newspapers.
Sharlene Bly
I have worked for Carla and with Carla throughout my time at Cox Ohio Publishing, and was always impressed by her get-it-done drive and positive attitude. Carla is both a leader and a person who can look at a situation both from a business/financial aspect, and on a personal level. I always looked forward to her insight and suggestions when I had a problem or business decision.
Carlos Sanchez
During a time when collaboration between editorial and advertising was essential to the survival of our business, I found Carla to always be approachable and amenable to working through new ideas and implementing new strategy. She's a smart manager who possesses a solid knowledge of the business of sales and of newspapers.
Sharlene Bly
I have worked for Carla and with Carla throughout my time at Cox Ohio Publishing, and was always impressed by her get-it-done drive and positive attitude. Carla is both a leader and a person who can look at a situation both from a business/financial aspect, and on a personal level. I always looked forward to her insight and suggestions when I had a problem or business decision.
Carlos Sanchez
During a time when collaboration between editorial and advertising was essential to the survival of our business, I found Carla to always be approachable and amenable to working through new ideas and implementing new strategy. She's a smart manager who possesses a solid knowledge of the business of sales and of newspapers.
Sharlene Bly
I have worked for Carla and with Carla throughout my time at Cox Ohio Publishing, and was always impressed by her get-it-done drive and positive attitude. Carla is both a leader and a person who can look at a situation both from a business/financial aspect, and on a personal level. I always looked forward to her insight and suggestions when I had a problem or business decision.
Carlos Sanchez
During a time when collaboration between editorial and advertising was essential to the survival of our business, I found Carla to always be approachable and amenable to working through new ideas and implementing new strategy. She's a smart manager who possesses a solid knowledge of the business of sales and of newspapers.
Experience
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Montgomery Advertiser - Part of the USA Today Network
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United States
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Advertising Services
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1 - 100 Employee
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Classified Advertisng Manager
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Sep 2010 - Present
I currently manage the daily sales and operations for a team of eight. I have direct responisibility for developing, administering and generating an annual $7 million revenue budget within a 5 county distribution area. My focus includes sales strategy and revenue development from digital products such as cars.com, careerbuilder.com and Yahoo.com, six newspaper publications, niche magazines and event marketing. I currently manage the daily sales and operations for a team of eight. I have direct responisibility for developing, administering and generating an annual $7 million revenue budget within a 5 county distribution area. My focus includes sales strategy and revenue development from digital products such as cars.com, careerbuilder.com and Yahoo.com, six newspaper publications, niche magazines and event marketing.
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Director of Advertising
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Dec 2004 - Aug 2009
Hired and supervised a team of 5 Managers collectively responsible for 40 sales people, graphic designers, online and administrative support staff. Responsible for developing, administering and generating an annual $21 million revenue budget within a 5 county distribution area through print, online, niche magazines, direct mail and community events. Oversaw new product development; 6 column classifieds, Address, a Sunday real estate section, 3 niche magazines (2 nationally recognized by the National Newspaper Association), 2 online sites, Fronteras, a Hispanic newspaper publication and retail products such as Access Waco, Senior Living and This is Waco . Reorganized sales staff and commission structure, resulting in revenue gains and a 12% reduction in account churn. Developed sales and marketing strategies for sales programs and quality improvement programs resulting in revenue gains of over $1.3 million in a 3 year period. Active role in technology conversions; new front-end computer system designed to interface with all departments, integration of new software for classified and retail departments, web order entry, e-tear pages and invoices.
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Retail Advertising Director
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Apr 2000 - Nov 2004
Managed sales organization that sold newspaper, online, and magazine advertising to locla Austin business. Managed sales organization that sold newspaper, online, and magazine advertising to locla Austin business.
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Director of Retail Advertising
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Apr 2000 - Nov 2004
Districts Hired and supervised 4 Sales Managers and 1 Training Supervisor with responsibility for 45 sales and administrative support staff. Developed and administered a $27 million annual budget generated from a 5 county distribution area through newspaper ads, online website, niche publications and direct mail products. Lead a new product development team responsible for the launch of Ahora Si!, a weekly Hispanic publication, Austin Life, an upscale lifestyle magazine and Texas Gold, a monthly direct mail product. Developed sales processes and marketing initiatives including new discount programs to increase advertising, generating over $2.3 million in 3 years.
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Cox Ohio Publishing
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Advertising Services
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100 - 200 Employee
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Assistant Classified Manager/Real Estate Manager
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Sep 1990 - Apr 2000
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Board Member
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Jan 1997 - Jan 2000
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Board Member
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Jan 1994 - Jan 2000
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Marketing Manager
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Jan 1990 - Jan 1991
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Inside Sales Representative, progressing to District Sales Manager
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Jan 1982 - Jan 1990
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Education
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Sinclair Community College
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Miami-Jacob Junior College
Community
