Carla Aviles Jimenez
Graduate Student at Zicklin School of Business- Claim this Profile
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Bio
Experience
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Zicklin School of Business
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United States
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Higher Education
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1 - 100 Employee
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Graduate Student
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Aug 2020 - Present
Zicklin Women in Business, Vice President of Communications
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Blair Press
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Publicity Coordinator
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Aug 2019 - Jul 2020
- Created marketing campaigns for authors consisting of organizing author tours and events and pitching books for media coverage.- Obtained reviews and features from print and online media outlets including the New York Times, Washington Post, Writers Bone, and others at both the national and local levels.- Represented Blair in literary and writing conferences such as AWP.- Pitched and sold books at literary festivals.- Submitted authors for various literary awards, book fairs, and store events.- Designed newsletter emails, graphics, and other publicity materials.- Wrote pitch letters and press releases.- Created and published social media content on Blair's Twitter account to over 3,000 followers.- Edited and maintained Blair's website.- Assisted the Senior Editor with reading manuscript submissions.
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Marketing Assistant
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May 2018 - Aug 2019
- Coordinated with my team and outside publicists on marketing campaigns.- Submitted titles for media review, award, and festival consideration.- Represented Blair at literary and writing conferences such as AWP.- Sold books at literary festivals.- Pitched authors to bookstore owners for events.- Communicated with media outlets regarding book promotion.- Added events to Blair's website.- Assisted team members with handling book orders.- Completed various office administrative tasks.
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Editorial Intern
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Aug 2017 - May 2018
Read through multiple literary fiction and non-fiction manuscripts, discerning quality of writing, plot, and character development for senior editors.Wrote concise, yet descriptive, editorial reports, outlining the strengths and weaknesses of manuscripts and providing a recommendation for whether the manuscript should be accepted or declined.Discussed recommendations with the senior editors and contributed my thoughts to weekly editorial meetings consisting of both Chapel Hill editors and New York editors.
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Writing Coach
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Aug 2016 - May 2018
Tutored students via in-person appointments or via an asynchronous, online service.Learned and utilized new writing and coaching strategies.Communicated summaries of writing conferences via email with students’ professors.First undergraduate writing coach to train with graduate student coaches.
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Executive Secretary, Editor
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Sep 2015 - Jan 2018
Provided editing feedback and took notes on submitted poetry and fiction during meetings.Communicated with authors via email detailing editorial suggestions on their literary works.Reviewed accepted and rejected submissions and maintained filing process for submissions.Assisted other executive board members in developing The Charles Carter as a non-profit organization.
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Los Angeles Review of Books (LARB): Publishing Workshop
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Jun 2017 - Jul 2017
Co-developed and produced content for a new YA-focused website, Dried Ink, which is designed to engage a young adult audience by connecting users with fellow readers, authors, and publishers through written and multimedia content. I played an extensive managing role in scripting, hosting, recording, and editing the podcast.Co-authored a business plan for Dried Ink, outlining a mission statement, a for-profit business model, and future prospects for the site’s growth based on current market research.
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Editor
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Oct 2015 - Oct 2016
Provided feedback to research article submissions and organized information into a PIT Journal document.Moderated PIT Journal presentations for the Spring 2016 PIT Conference.
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Cold Stone Creamery
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Restaurants
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700 & Above Employee
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Server
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Jun 2014 - Aug 2014
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Baskin Robbins
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Restaurants
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700 & Above Employee
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Server
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Jun 2010 - Jun 2012
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Education
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Zicklin School of Business
Master of Business Administration - MBA -
University of North Carolina at Chapel Hill
Bachelor’s Degree, English Language and Literature, General; Minor in Composition, Rhetoric, and Digital Literacy